22/03/2026
The 10 Numbers Every Owner Must Know
These are the non-negotiables. If you don’t know these numbers off the top of your head, your business is might be at risk.
1️⃣Monthly Revenue = Total Sales generated
2️⃣Gross Profit Margin = Sales minus cost of goods sold
3️⃣Net Profit Margin = What’s actually left after ALL expenses have been incurred
4️⃣Monthly Cash Flow = Money in vs. money out
5️⃣Cash Runway = How many months you can survive with zero sales
6️⃣Break-Even Point = The minimum sales needed to cover all costs.
7️⃣Accounts Receivable = Money people owe you (and for how long)
8️⃣Customer Acquisition Cost (CAC) = What it costs to win a new customer
9️⃣Customer Lifetime Value (CLV) = Total revenue from one customer over time
🔟Owner’s Pay = What you actually take home for your hard work (yes, this is a
number too)
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