11/06/2021
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There are some important skills every digital marketer should have. if you use paid ads to get to product to your ideal customer then you need these 5 skill, These skills will be like a toolkit to help you survive in todayβs business in the online space.
You know what's good! These skills are not hard to master, and you are not alone in this. There are many marketers out there who are still learning these skills, and weβve prepared some excellent tips for just how to get these skills nailed down.
οΌ. οΌ£ο½ο½ο½ο½ο½ο½ο½ο½ο½ο½: Copywriting isn't just for the gurus anymore. As online marketers that we are, we need to be able to come with a good line of copy anytime any day.
is copywriting that important? Online Marketing is all about putting your product in the face of potential customers, so for you to make that sale you need to be able to craft a good copy that will give the clients that push to buy from you.
As a copywriter, you should be capable of crafting;
A compelling hook
A stack of benefit bullet
A persuasive paragraph description
A killer CTA
Once you have all of this nailed down, then you are good to go in using them anywhere in your marketing.
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ο½ οΌ’ο½ο½ο½ο½ο½ο½ο½: Your marketing funnel is the bedrock of all marketing. We all need a well-optimized funnel to sell whatever product we have. You also need to know the elements that make an effective funnel and also how to create one.
Your customers are there on the internet, so for you to make them keep buying your stuff, you need a well-optimized funnel.
I create amazing and well-structured sales funnels. If you need help getting one for your business, I'm not far away from you
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ο½ο½: As a marketer that uses paid ads, budget management is meant to be part of you. If your budgeting is not done right, your business will not survive
You've put in lots of time making sure your next ad is good, what you won't like is setting up the ad and running out of money way too fast.
Learning how to properly set up an ad budget on Facebook and Google or your preferred ad platform will mean that your money is going way further, and it means that every dollar spent is being used to its full potential.
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ο½ο½ο½ο½ οΌ΄ο½ο½ο½ο½ο½ο½ο½ ο½ο½ο½ οΌ‘ο½ο½ο½ο½ο½ο½ο½ο½: No matter how good your marketing is, youβll never know if youβre successful unless you are measuring your progress through tracking and metrics.
If you donβt know how your ads are performing, how are you going to know when you should increase your budget if you have no clue how the ad is performing? How will you know when to extend a sale if you have no record of its amazing conversions?
And the only way to do that is through knowing what your metrics are and tracking them regularly. You can do this through Google Analytics or another similar platform. The trick is to know which metrics move the needle for your business. Is it new leads? Maybe itβs ad click-through. Whatever it is, make sure you are regularly tracking it so you are first on the scene when you see things going wrong.
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ο½ο½ο½ο½: Everything listed here won't matter if your customer research is not done properly.
When creating your customer avatar or building a lookalike audience, you need to know your perfect audience so you can target them. This means you need to be good at doing research.
You should be regularly checking out the online spaces where your customers hang out (and even offline spaces like events or conventions) so that you can keep up with what your customers want and need.
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