16/08/2025
TIV NEW YAM FESTIVAL 2025 – OUR STORY, OUR CELEBRATION
Every third quarter of the year, when the rains have blessed the land and the earth gives back its bounty, the Tiv people of Benue gather to honour the most prized crop of the food basket of the nation — Yam. It is more than food. It is identity, it is heritage, it is our story.
The Tiv New Yam Festival is an age-long cultural celebration, a vibrant expression of gratitude to God for harvests past and prayers for abundance yet to come. It is the heartbeat of a people, marked by drumming and the sharing of Yam in unity.
This year, we step out in grand style for a second edition.
📅 Date: 27th September 2025
📍 Venue: Old Bam Hotels and Resorts, Gboko – the heartland of Tiv nation.
The second edition of the Tiv New Yam Festival will bring together over 10,000 participants including locals and dignitaries including Dr. Jeffrey Kuraun and his amiable wife, Mrs Torkwase Kuraun amongst others, tourists and the diaspora for a one-day cultural feast like no other.
But the festival is more than a gathering, it is a vision.
✨ To elevate Benue’s cultural identity.
✨ To highlight yam as the pride of Nigeria’s food basket.
✨ To place Tivland on the national and international festive tourism map.
✨ To create opportunities for cultural tourism, social cohesion, and local enterprise.
This is why we welcome sponsorships and partnerships from individuals, businesses, NGOs and organizations who believe in culture as a tool for unity and development.
🎯 Sponsor Benefits Include:
• Your brand/logo on event materials (banners, posters, stickers).
• On-site product displays and brand activations.
• Strategic media exposure and influencer partnerships.
• Association with one of Nigeria’s most culturally significant festivals.
Types of Sponsorship:
1️⃣ Financial Sponsors – to cover core event expenses.
2️⃣ In-kind Sponsors – providing goods or services (food, drinks, equipment).
3️⃣ Promotional Sponsors – supporting through media and influencer networks.
Together, we can make Tiv New Yam Festival 2025 not just a celebration, but a movement that honors our past, empowers our present and inspires our future.
📞 For more information, sponsorship or participation, call: 0703 093 5462
Tiv New Yam Festival 2025 – Celebrating our roots, sharing our harvest, welcoming the world.
