13/02/2025
**Throwback Thursday: A Trip Down Memory Lane with Nostalgic Beauty Products**
The world of cosmetics has a rich history that stretches back thousands of years. Picture ancient Egypt around 4,000 BC, where dark eyeliner was a staple, or imagine European societies applying foundation and blush to achieve that flawless, poreless look. Fast forward to the late 19th and early 20th centuries, and the beauty industry blossomed into a vital career opportunity for women, particularly African-American women, who pioneered products tailored for diverse hair textures.
Today, the global beauty industry is an astonishing $425 billion powerhouse, encompassing everything from hair and skincare to vibrant makeup palettes. The tale of beauty is as vibrant and multifaceted as the array of lipsticks and nail polishes at your favorite makeup counter.
In Nigeria, the beauty sector is thriving, with a turnover of N1.034 trillion this year alone, as reported by the Cosmetic Scientists of Nigeria (NICOS). Mass beauty and personal care account for a whopping 45.5 percent, with skincare close behind. Last year, Nigeria’s cosmetic retail sales blossomed, growing by an impressive 14.5 percent and adding hundreds of billions of naira to the economy.
With 11 thrilling sub-categories—ranging from hair care to men’s grooming—there’s no shortage of products to explore. But let’s take a nostalgic stroll down memory lane and revisit some beauty staples that have left a lasting mark on our hearts:
**Stella Pomade**: A true gem from PZ Cussons Nigeria, Stella Pomade dominated the skincare scene for over three decades. It was a household name, so much so that it became a must-have on bridal lists in parts of Eastern Nigeria, rivaling the popularity of Vaseline.
**Jet Cream**: Once a household essential, Jet Cream was formulated with advanced, active organic ingredients. It was a go-to item in many Nigerian homes, but its presence has sadly faded from store shelves.
**Venus Cream**: Produced by PZ Cussons, Venus Cream had a brief hiatus but is making a comeback. While it’s not quite the same as the beloved version used in the 70s, 80s, and 90s, fans are excited about its return to the beauty scene.
**Tura**: Launched in 1986, Tura Moisturising Body Lotion became known for restoring skin softness. As one of Nigeria's leading beauty companies, Tura has expanded its offerings to include soaps and skin-toning creams.
**Morgan Pomade**: This prestigious name has been making waves since 1873 in London. Known for its high-quality hair, beard, after-shave, and spa products, Morgan’s also offers women’s hair and beauty products that stand the test of time.
**Vaseline**: Hailing from Unilever, Vaseline products, including the iconic petroleum jelly and a broad selection of creams and lotions, have been a staple for over 150 years. The "Wonder Jelly" has a legacy of healing dry skin, and today it boasts an impressive lineup, including Intensive Care Lotions and Lip Therapy tins.
**AVA Toilet Soap**: In the vibrant ’90s, AVA toilet soap was the fragrant favorite in countless Nigerian homes. Its enchanting commercials, featuring a stunning model with flowing hair, captured everyone’s attention. Who could forget that iconic scene where she dived into a pool, or the moments of sheer elegance as she bathed with AVA?
**Nixoderm Skin Ointment**: A go-to for many, Nixoderm became synonymous with treating acne and fungal skin infections, helping countless individuals regain their confidence.
These products not only reflect a bygone era but also evoke memories that many cherish. Each one tells a story, connecting us to our past and reminding us of the beauty landscape that has shaped our lives. So, let’s celebrate these nostalgic treasures, and perhaps even honor them in our beauty routines today!
