
20/07/2025
Don't just crave for the results and not be willing to do the work!
Behind every glamorous result we see is a ton of hardwork and effort that isn't loud nor spoken of so before you shout God when to those results you envy be also ready to shout God how can I put in this effort as well.
Recently, my colleague and brother Mr. Charles () shared the reach of his brand's Instagram account on WhatsApp status and it was in the tune of almost tens of millions, it's something to envy righteously and covet but then, something else struck my attention.
On that report, in the 30 days period, it was stated that he shared 340 contents. I quickly flipped to my calculator and did quick maths. The result was that he shared approximately 11-12 contents daily.
If you'll ask me, I'll tell you for free that it is huge work, lot of data, time, skill, and money going down to yield the million reach I envy and want to get.
Another colleague, Ebenezer Ekpenyong () recently shared how he stayed up till 4AM to regularly update his brand page with contents from The African Praise Experience - as at that time, there was little engagement on the posts but now? They're doing great numbers.
We see the numbers, yet we don't see nor want to do the work needed for the numbers, reach, and results to come.
I run a couple of blogs, I want to do crazy numbers like legit9ja, yabaleft, gistreel but I post one content daily or one content in one week and don't even utilise consistent social media posting so tell me how I'm going to rake the traffic they rake and surpass them? Delulu and wishful thinking I guess 🤌🏿
There's the luck factor but it's just 1 out of 100. One content can go viral by luck, your reach can soar up in one week by luck, get mad traffic by luck in 24 hours but it'll take more than luck to get these winning streak consistently.
The needed MORE THAN LUCK is conscious effort and the work we avoid!
Again, while you envy those big results and want them, also crave for the work that yield those results.
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