30/04/2023
Why you should learn digital marketing: 10 reasons
With varied job roles, flexible working and increasing demand, see why digital marketing is a great industry to join and where to start.
Digital marketing expert works on her laptop
As more businesses move online and innovative new technologies keep developing, the growth in digital marketing continues to surge. The way we communicate and interact with brands is now predominantly done online, which means businesses that don’t utilise digital marketing tools will inevitably get left behind.
A digital marketing strategy is now an essential part of any successful business, as companies look to target the 78% of internet users that conduct product research online. This means that businesses are allocating more money towards their digital marketing efforts than ever before and recruiting expert digital marketers to help propel their company forward.
This is why you should learn digital marketing, so you can fill this skills gap, contribute to raising a brand’s awareness and open up new economic opportunities for businesses.
In this article, we will explain why digital marketing could be the career choice for you. We’ll look at the main reasons why you should choose digital marketing and explore the online courses that are available to further your learning.
What is digital marketing?
Digital marketing has become the most effective way of promoting a brand to customers. It is now widely used by successful businesses that want to spread information about their products or services to as many potential customers as possible. Some of the main digital marketing types include:
Search Engine Optimisation (SEO)
Social media
Content
Email
Pay-per-click (PPC)
Influencer
