23/11/2023
The act of telling people about your business is a form of marketing. Furthermore, it's rare for anyone to engage in marketing activities without mentioning their business name.
These names are also an essential component of radio jingles and must be boldly featured on any banners created for your business.
This level of exposure raises an important question: Will your business name still be available when you decide to officially register it?
What if someone else registers it before you do?
It's crucial to understand that, in the eyes of the Corporate Affairs Commission (CAC), the principle of "first come, first serve" applies.
The first person to register a business name becomes its legal owner, regardless of who initially conceived the name.
Don't wait for someone else to seize your business name, potentially rendering all your branding and marketing efforts ineffective.
Take proactive steps to secure your business by registering it today. This way, you can conduct your marketing activities with peace of mind, knowing your business name is safeguarded..
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