30/09/2022
DIGITAL MARKETING is often used as a ubiquitous term. But in real life, there are many types of digital marketing and their capabilities are expanding by the end of the day.
One of the crucial DIGITAL MARKETING strategies is performance marketing.
The performance marketing strategy allows the users to pay for the services when specific actions occur.
It involves the action when a viewer clicks through their page and makes a purchase.
To understand the key players of the performance marketing agencies in Nigeria, we have to understand what is performance marketing.
Performance marketing is a digital marketing strategy that is based on results.
It is an ideal method for a company that is opting to reach its audience in large numbers.
It is ideally more efficient as the payment is based on how the users interact with the contents.
PERFORMANCE MARKETING is a form of digital marketing in which the brands only pay the marketing service providers after their goals have been sufficed or when specific actions have been taken from their site.
The actions include a CLICK, SALE, or LEAD.
In other words, the marketing approach is strictly performance-based.
The type of marketing works when the advertisers connect with either agencies or publishers to place advertisements for their company on numerous performance marketing channels.
The channels include social MEDIA SITES, SEARCH ENGINES, VIDEOS, EMBEDDED WEB CONTENT, and many CLOTHES.
The advertisers pay based on how well the ad performs, and the performance is measured by the number of CLICKS, IMPRESSIONS, SHARES, or SALES.
In the PERFORMANCE MARKETING APPROACH, the advertisers put their ADS on a given channel and pay based on how well the ad is received by the individuals.
The different types of payment vary according to the following ways:
COST PER CLICK: The advertisement pay is based on the number of times the advertisement is clicked on. It is an efficient method to regulate the traffic on the site.
COST PER IMPRESSION: Impressions are defined as the views of an ad. With cost per impression, the client has to pay for every thousand viewers.
COST PER SALES: With the Cost per sale option, the user only pays when other consumers make a sale that was driven by the ad. The system is commonly known as
(AFFILIATE MARKETING.)📌
COST PER LEAD:* The client pays when someone signs up for something through the website. This may involve an *EMAIL NEWSLETTER or WEBINAR. CPL GENERATES LEADS* so that the clients can follow up with their customers and drive sales.
And lastly
COST PER ACQUISITIONS:
With the option, the advertisers pay when the consumer completes a specific option which includes *SHARING THE COMPANY'S CONTACT INFORMATION, MAKING A PURCHASE, VISITING THEIR BLOG, etc.
If you get value from the brief teaching..
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