Abass Oluwatayo Joseph

30/06/2025

Many businesses and professionals have yet to realize the transformative power of technology in advancing their careers. Backed by compelling data, this conversation will highlight why embracing tech is no longer optional.

Don’t get left behind

join the discussion.

Don't miss this opportunity to gain data-driven insights into social media and discover how leveraging technology can drive both your business and personal growth.

26/06/2025

Unlocking Growth in the Digital Age In today’s fast-paced world, technology and social media are no longer optional they are essential tools for success.

I will be discussing “Leveraging Technology and Social Media for Business and Personal Growth” which is designed to equip participants with practical strategies to thrive in the digital space.

From using automation tools to save time and boost productivity, to building a personal brand that attracts opportunities, this session explores how to turn tech and social platforms into engines of visibility, credibility, and profitability.

Whether you're an entrepreneur, career professional, or creative, you'll gain actionable insights on how to:

Use the right digital tools to streamline operations

Create impactful content that drives engagement

Position yourself or your business for consistent online growth

Get ready to be inspired, empowered, and equipped to grow smarter in the digital era.

26/06/2025

Unlocking Growth in the Digital Age In today’s fast-paced world, technology and social media are no longer optional they are essential tools for success.

I will be discussing “Leveraging Technology and Social Media for Business and Personal Growth” which is designed to equip participants with practical strategies to thrive in the digital space.

From using automation tools to save time and boost productivity, to building a personal brand that attracts opportunities, this session explores how to turn tech and social platforms into engines of visibility, credibility, and profitability.

Whether you're an entrepreneur, career professional, or creative, you'll gain actionable insights on how to:

Use the right digital tools to streamline operations

Create impactful content that drives engagement

Position yourself or your business for consistent online growth

Get ready to be inspired, empowered, and equipped to grow smarter in the digital era.

23/06/2025

Diving into Marketing can be challenging and confusing especially when you hear roles like Product marketing, brand marketing etc

Today I will give you the key points of PMM and for better understanding I will also talk about brand marketing

Product marketing VS Brand Marketing

Product marketing
Key role

The driving force between getting products to market and keeping them there.

KPİs
Win rate
Product and (feature adoption)
Customer churn rates

Skills needed
Market research and analysis

Go-to-market strategy

Product storytelling

Sales enablement
Main differences
Focuses on positioning and launching specific products for target market

Common point
Both engage and retain customer leveraging storytelling

Impact
Direct impact on specific product success in the market and customer retention

Brand marketing

Key role
Builds brand identity. reputation, and emotional connection
Brand awareness Brand equity

KPİs
Customer engagement
Brand strategy
Visual storytelling
Content marketing
PR

Main Differences
Focuses on cultivating a consistent and compelling brand that resonates widely

Common point
ensure brand consistency, and support revenue growth

Impact

Indirect impact on wider company perception and long-term customer loyalty.

If this has been helpful let me know in the comment section

21/05/2025

Are you dreaming of a fresh start?

Ready to leave your traditional career behind and step into the exciting world of tech?

Or maybe you're a student, eager to dive into technology but unsure where to begin your journey?

No matter your background, the first step is simple: become digitally savvy.

In today's rapidly changing world, understanding the digital landscape isn't just an advantage it's essential!
We're here to help you bridge that gap.

This AI-friendly enhancement course is designed to empower you with the foundational digital skills you need to confidently embark on your tech adventure.

20/05/2025

Are you dreaming of a fresh start?

Ready to leave your traditional career behind and step into the exciting world of tech?

Or maybe you're a student, eager to dive into technology but unsure where to begin your journey?

No matter your background, the first step is simple: become digitally savvy.

In today's rapidly changing world, understanding the digital landscape isn't just an advantage it's essential!
We're here to help you bridge that gap.

This AI-friendly enhancement course is designed to empower you with the foundational digital skills you need to confidently embark on your tech adventure.

Are you dreaming of a fresh start? Ready to leave your traditional career behind and step into the exciting world of tech? Or maybe you're a student, eager to dive into technology but unsure where to begin your journey?No matter your background, the first step is simple: become digitally s...

08/05/2025

Happy birthday to My Pastor

Best Pastor in the world 🌎
Thank you for your labour in Nigeria, Africa and the world

The winning team is the shouting team

Happy Birthday 🎂

02/05/2025

As a dedicated Product and digital marketing specialist, I’ve always believed in the transformative power of digital tools when aligned with a clear strategic vision.

That’s why I’m excited to embark on a collaborative journey with Zoras Properties to empower their stakeholders particularly realtors by equipping them with the digital skills needed to thrive in today’s competitive landscape.

The real estate industry is rapidly evolving, with buyers and sellers increasingly relying on digital platforms for information, connections, and decisions.

Recognizing this shift, Zoras Properties has made it a priority to ensure their team is not just keeping up but leading the way.

Through a series of tailored workshops and one-on-one sessions, I’ll be guiding their realtors through the essentials of digital marketing, from building a standout personal brand on social media, to using data-driven strategies for lead generation and client engagement.

We’ll explore how platforms like Instagram, LinkedIn, and YouTube can go beyond simple visibility to create trust, authority, and consistent growth.

But this isn’t just about business it’s about personal branding too.

Every realtor has a unique story, style, and strength. My role is to help them bring that to life online, in a way that attracts the right clients and creates lasting professional impressions.

This initiative marks more than a training program; it’s a cultural investment in innovation, self-growth, and strategic digital transformation.

At Zoras Properties, they are not just selling homes they are building reputations, relationships, and resilient brands.

21/04/2025

10/04/2025

I began my journey in tech as a graphic designer.

Over time, I’ve developed a diverse set of skills in tech marketing. Today, I want to share my thoughts on how AI is transforming the design landscape.

In the early days of my design career, creativity came purely from the mind every concept required deep thought and manual ex*****on.

But now, with AI, designs that once took hours can be generated in seconds with the right prompt.

AI isn’t here to replace creative minds; it’s here to amplify our creativity.

To all creatives and tech marketers, embrace AI as a powerful assistant.

Don’t let it replace your imagination let it enhance it.

Would this version of me be a welcome addition to your feed?

10/12/2024

Stay blessed

27/11/2024

Happy birthday to me thanks