28/08/2026
The visual identity was developed to create a consistent experience across every interaction with LUMIE. From the primary logo and alternative logo variations to typography, colours, graphic elements, and supporting patterns, every component was designed to work together as one cohesive system.
A major focus of the project was creating a visual identity that could live beyond the logo.
Through carefully selected typography, colour, imagery, patterns, layouts, and graphic elements, LUMIE's identity becomes an experience rather than simply a mark.
The result is a brand that communicates confidence, elegance, femininity, transformation, and self-expression—qualities that reflect the essence of a beauty studio built to help people look and feel their best.
Tagline: Beauty that flows from within.
