20/05/2025
“Leef met je kop omhoog” isn’t just a slogan - it’s an invitation to live life with your head up, to see opportunities others miss, and to truly experience everything city life offers.
For this campaign, we took this philosophy literally (holding the beer up high as a celebration) and figuratively (creating imagery that breaks conventions). Each visual was crafted through an analog process of printing, scanning, drawing, and ripping apart - again and again - creating something authentic and unexpected, just like the beer itself.
The result? A campaign as unpretentious and original as Brouwerij ‘t IJ themselves. 🍺
Client:
Creative & Prodution Company: .co
Creative Director: at Noow
Producer: at Noow
Photographer & Post: .papercut
Beer Stylist: .van.dijk
Digi:
Photo assistant:
Hands: .nl
Song production:
Client: 🍻
