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Foto Formation

Startpagina
Nederland
Amsterdam
Foto Formation

Photography, Film and Production Agency

29/09/2026

A small selection from the very impressive image bank that our photographer Chantal captured for AYA Zorg Nederland.

AYA care is cancer care for a life that is still in the making.
If you are still building your life, cancer has a different impact than when you are 7 or 70. Your desire to have children, your studies or job, friendships, budding relationships: everything suddenly becomes uncertain. That's why AYA care exists. This is care that not only treat the tumor, but also takes into account your fertility, your resilience and your future.

Thanks to all the AYAs who opened up to the camera: Roy, Daphne, Sarah, Loraine, Dilek, Chaja and Floor and to the healthcare professionals Winette, Eva, Jacqueline, Kim and Suzanne from the Antoni van Leeuwenhoek and Radboud UMC, and physiotherapist Eefje, for your trust and commitment.

Credits:
Cliënt: AYA Zorg Nederland
Projectmanager AYA: Branda Faber
Art director: Michel van Duyvenbode
Photographer: Chantal Spieard
Agent: Foto Formation

22/09/2026

This and other beautiful photo’s made by our photographer Ellen can be seen at Museum Kunst der WestKüste, Hauptstrasse 1, 25938 Alkersum, Föhr till the 12th of September 2027.
So if you are planning a trip please go & see!

15/09/2026

Supercute series by our photographer Liselotte for Oililly.

Credits
Client: Oilily
Photography and edit: Liselotte Habets
Ass: Stijn Bode & Michel Post
Styling: Lilian & Brecht
Production: Kyra
Mua: Ester Steen
Models: Kuma, Loua, Loua, Maya, Lin, Tess, Zora & dog Guus

09/09/2026

For the past few years, Marijke de Gruyter has been commissioned by several theaters to design the posters for their plays. Teaming up with Nicolien, they have created remarkable work that beautifully captures the essence of each production, highlights the main characters, or reflects the target audience. Countless hours went into preparing costumes and building sets to bring their vision to life long before the actual photoshoot ever took place. It was all done for the pure love of theatre

Clients:
Photography & Concept
Styling & Concept
MUA , Amber Gatzen
Production .formation
Postproduction .amsterdam
photography assistant

08/09/2026

Our photographer Marjolein made this impressive and beautiful series for Vluchtelingenwerk.

Hussein (67) learned the carpentry trade in Aleppo, Syria. He opened his own business and worked from eight in the morning until two at night, every single day. After fifty years of work, he lost everything when he was forced to flee.
Hussein was just a child when he lost his parents: no father, no mother; I was alone in a big city. A furniture maker saw talent in me and said: come work for me if you like. That was my salvation. After a few years, I rented a small space and started my own shop.

We fled with nothing but the clothes on our backs. We walked through the forest for thirty hours—at night, in the winter cold, without food. Everything was left behind in Aleppo.
I asked COA staff if they could help me find a workshop. I was given one here at the asylum seekers' center. Someone later sent me photos of my old workshop. Everything has been destroyed. And yet, here I am every day, planing wood until something beautiful emerges. This is where I am at home now.

01/09/2026

This bold, colorful recruitment campaign for Op Stoom was photographed by Marijke de Gruyter

They didn’t want standard corporate headshots but visuals that matched their fearless, outside-the-box vision. Marijke captured exactly that—the raw energy, the diversity, the pride in their roots and who they are, and the sheer passion of a team redefining early childhood education.

Production: Foto Formation
Client: Op Stoom Kinderopvang
Art director: Boudewijn Pompe
Photography: Marijke de Gruyter
Copywriter: Dymphna Michels
Stylist: Ines Beeftink
Photography Assistant: Gwendolyn Keasberry
MUAH: Atifa Sealiti
Postproduction: Neda Gueorguieva

31/08/2026

For the latest Zeeman Autumn Kids campaign, Marijke handled both direction and photography on one of the hottest days of the year. Working with kids in winter gear under those conditions is definitely a challenge! The slogan “Zeeman, it’s that simple” means the final result has to look completely effortless. What people don’t always see is the well-oiled team it takes to pull off a day like that. Only years of experience and deep insight make it look easy, creating clear, relatable images that are absolutely bursting with fun

Client: Zeeman
Ronne Recourt
Agency: Persuade
Claire Michielsen: Account
Merel van Osch: Creation
Producer: Cariola van Beek
Director/photography: Marijke de Gruyter
DOP: Thomas Fibbe
1st AD: Farah Abdi
Focus Puller: Tein Brouwer
Wardrobe: Inge de Lange
Gaffer: Simon Reusing
Sound: Sofie van der Meer
Chaperone: Anoek Huisman
Photography assistant: Gwendolyn Keasberry

25/08/2026

Our photographer Jonathan captured the latest phase of an Amsterdam technology campus for HLW, capturing a workplace designed around the changing ways people work.
The interiors combine vibrant spaces for collaboration with quieter areas for focus, meeting and recharge. Drawing on the character of Amsterdam, the design creates a contemporary and flexible environment where architecture, materials and light work together to shape the experience of the workplace.

18/08/2026

Another great series by our photographer Marijke and the team for Op Stoom.
Thanks again for the collaboration and the employees who are also fantastic models!

Credits:
Client: Op Stoom
Art Director: Boudewijn Pompe
Copywriter: Dymphna Michels
Photographer: Marijke de Gruyter
Assistant: Gwendolyn Keasberry
Styling: Ines Beeftink
Mua: Atifa Sealiti
Post Production: Neda Gueorguieva
Production: Foto Formation

14/08/2026

If you happen to be in Friesland next Sunday go and see this lovely free exhibition with our photographer Ellen Kooi among lots of other artists!

Date: Sunday August 23rd
Time: 11.00-17.00
Address: Nummer 2, 8528 DT Dijken

Adres

Wittenburgergracht 189
Amsterdam
1018ZK

Openingstijden

Maandag	09:00 - 18:00
Dinsdag	09:00 - 18:00
Woensdag	09:00 - 18:00
Donderdag	09:00 - 18:00
Vrijdag	09:00 - 18:00

Telefoon

+31204221708

Website

http://www.fotoformation.com/

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