11/08/2026
In this portrait of Yuwong Chou by Jouk Oosterhof for the FD summer edition. She looks fierce, confident, and unstoppable. Behind this image, however, was a storm.
This shoot took place right when ADC—the commercial printing company she ran with her husband—went bankrupt, threatening the livelihoods of 200 employees.
But Yuwong is a fighter. From working in her parents’ restaurant at age four to overcoming years of discrimination and professional rejection, she has always defied the odds. Her sharp commercial insights even earned her the prestigious Global People Award in 2021.
Proving that you can’t keep a good entrepreneur down, ADC successfully launched a restart just as the FD newspaper hit the stands.
In Yuwong’s own words: “Setbacks are part of life. It’s all about how you handle them.”
The full story photographed by Jouk Oosterhof and written by Map Oberndorf is available in Het Financieele Dagblad
Photography : Jouk Oosterhof Jouk Oosterhof
Styling: Olivier Jehee Olivier Jehee
MUAH: Sisley Angenois
Assitant: Brechje de Vries Brechje de Vries
Interview: Map Oberndorff Map Oberndorff
FD Persoonlijk FD Persoonlijk
Janneke Koorevaar
Marjolijn van Beeck
Mick Peet
