dawn Dawn. The beginning of things.

Woody & Anna Claassen heard ‘why make it easy?’ and ran with it to make it extra difficult and extra good. Images: Woody...
17/09/2026

Woody & Anna Claassen heard ‘why make it easy?’ and ran with it to make it extra difficult and extra good.

Images: Woody en Anna Claassen
Assistent setdesign: dunja munja
Hair: KT Kenta Taga
Digi: nikki_hock
Assistants: Louis Katerina Familiarskaia

This is the full quote you may only know half of: “Confused at a much higher level. And about more important things.” To...
16/09/2026

This is the full quote you may only know half of: “Confused at a much higher level. And about more important things.”

To us, a night at De Balie, the Netherlands’ foremost venue for contemporary arts, politics and culture, feels like that.

Images: Woody and Anna Claassen
Assistent setdesign: dunja munja
Hair: KT Kenta Taga
Digi: nikki_hock
Assistants: Louis Katerina Familiarskaia

Though the LLM-lords may feel differently, some questions don’t have easy answers. De Balie asks those questions. That’s...
15/09/2026

Though the LLM-lords may feel differently, some questions don’t have easy answers. De Balie asks those questions. That’s why, in their new brand campaign, we celebrate feeling less certain the more you know. After all, why make it easy?


Images: Woody and Anna Claassen
Assistent setdesign: dunja munja
Hair: KT Kenta Taga
Digi: nikki_hock
Assistants: Louis Katerina Familiarskaia

For leaders, clarity isn’t the be all and end all. Struggling with uncertainty can also offer room to grow. We captured ...
03/09/2026

For leaders, clarity isn’t the be all and end all.

Struggling with uncertainty can also offer room to grow. We captured that in a clear message, but also visualised it by pulling in and out of focus.

The campaign is on television, radio, online, in print and out and about.

The next chapter for Van Lanschot Kempen has been broadly shared. The films can be seen on television and online, the ou...
11/06/2026

The next chapter for Van Lanschot Kempen has been broadly shared.

The films can be seen on television and online, the out-of-home is all over the country, there’s print in a curated selection of magazines and it can be heard on the (digital) airwaves.

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Ruyschstraat 401
Amsterdam
1091MS

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