04/06/2026
🍡Wochi Mochi arrived with a wiggle.
A new texture. A new ritual. A new reason to stop by the freezer aisle.
From TV to social, every touchpoint moved to the same beat. Expressive characters, playful motion, and a custom jingle that sticks around longer than the snack itself.
The goal wasn’t just to launch a product.
It was to earn a spot in people’s routines.
Curious how we turned a freezer snack into a Snack Friend Forever?
Hop to the link in bio. 🐰🍡