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Jordan kruk, Amsterdam (2025)

22/11/2024

12 rules for a life well lived:

1) Einstein: “Want to live a happy life? Tie it to a goal. Not people or things."

2) I’ve done $5M, but true freedom is not needing permission.

3) Every relationship has a season.

Honor the beginnings, respect the endings, and treasure the middle.

4) Freedom is not just doing what you want, but wanting what you do.

5) Stop negotiating with your dreams.

You pay full price.

Greatness has no bargains.

6) What you consume determines what you create.

The people, ideas, and habits you surround yourself with are your future.

This is not an exaggeration.

7) Be selfish to be selfless.

Change yourself first then show them the way.

8) Speak truth, no matter how small.

Self-honesty isn’t a step. It’s the whole staircase.

Speak truth in small matters. It prepares you for the big steps.

9) A life well-lived is a life self-defined.

Define success for yourself, or the world will do it for you.

10) The less you want, the freer you are.

What you can’t let go of owns you.

11) Stop outsourcing happiness

Happiness is wanting what you already have.

"Thinking about yourself is the source of all unhappiness" - Naval

12) Freedom comes from working harder on your terms than you would on anyone else’s.

I’ve hired 50 people.

If I were my own employee.

I’d invest every free hour into building my personal brand.

It's a vehicle → to freedom.

And for me, one with few compromises.

~~~

I lied to you...

There are no “rules”.

It's what I've found to be true.

Now find it yourself. Question everything my friend.

Jordan Kruk

14/11/2024

Want to increase your YouTube views?
7 truths I've found after 1.7M Views:

☑ Don't fall in love with your own content.
☑ Speak to one person, and you’ll reach a thousand.
☑ You can grow your "channel" or your "brand". Choose wisely.
☑ If you post more about what "YOU" did → you are growing your brand.
☑ Content fades. Audience stays. The compound effect doesn't take days.

Alex Hormozi - "Attention is the new oil"
I'd add to that: "Trust is the new currency"

So remember:

• Genuine content, attracts genuine followers
• Focus on the right metrics or you build an audience of vanity

❌ Don't Click (if you care about vanity) → https://www.youtube.com/watch?v=hPo-3ppsO4s

13/11/2024

If you're a leader in your 20s, here are 15 traps to avoid:

Leila Hormozi: "Confidence in public comes from discipline in private."

Values > Rules. When values are clear, rules become irrelevant.
Don't seek to change them. Change yourself. Show the way.
You don't have to delegate everything. Da Vinci didn't.
If your role feels heavy, you're acting not leading.
True leadership is a state of being. Not a title.
Raise your standards. You’ll attract better people.
Question everything my friend...especially yourself.
A leader who needs to be "followed" is not a leader.
Beware of ego. It’s often the loudest. Rarely the wisest.
Prioritize learning > being right. Humility speeds growth.
Remember: Big problems are small problems you ignored.
A leader who knows himself, understands others effortlessly.
Let go of the need to be “someone”. See who you already are.
If you seek power over others...You've lost the thing you seek.

12/11/2024

A cheat code I wish I knew in 2012…

The 4 Types of Luck:

1/ Blind Luck
2/ Luck from Hustling
3/ Luck from Preparation
4/ Luck from Uniqueness

Number 4 is the weirdest, but most powerful

1. Blind Luck: The randomness we’re born with. A head start (or not).
↳ Where, when, and to whom you were born.
↳ The hand of the universe, entirely out of our control.

✅ I guess I was quite lucky, being born in the Netherlands
❌ Though the INSANE amount of rain sometimes prevented me from Nr. 2 ;)

2. Luck from Motion
Luck comes to those in motion.
↳ Start experimenting, meet people, create on social media.
↳ The more active you are, the more “luck surface area” you create.

Ex: I increased my "luck surface area" to find A-players after hiring 50 people

3. Luck from Preparation
Luck favors the informed mind.
↳ Experience makes you a magnet for opportunities others miss.
↳ “Spotting luck” is a skill. Knowledge sharpens it.

Ex: I create content since 2012. It's like a Psychology MBA for YT.

4. Luck from Uniqueness
Luck that comes to you because of who you are. Your character.
↳ Unique quirks, talents, and passions pull luck towards YOU.
↳ This luck finds you. IF you are irreplaceable.

Naval Ravikant:

You build a unique character, a unique brand, where then luck finds you.

For example:

Let’s say that you’re the best person in the world at deep sea diving.

↳ You’re known to take on deep sea dives that nobody else dares.
↳ Then, by sheer luck, somebody finds a sunken treasure ship off the coast.

🔴 They can’t get it. Well, their luck just became your luck.
🟡 Because they’re going to come to you to get that treasure.
🟢 You’re going to get paid for it.

The person who got lucky by finding the treasure chest → blind luck.
But them coming to you & asking you to extract it + having to give you half

❌ That’s not luck.
✅ You created your own luck.
✅ You put yourself in a position to be able to capitalize on that luck.

Here’s how I’m thinking about luck by stages of life:

• Type 1 shapes your early years (totally out of your control)
• Type 2 comes as we engage with the world i.e. hustling in your 20s.
• Type 3 develops with wisdom. To most in their 30s after deep expertise.

And Type 4? This luck finds you when you’re undeniably you.

"Nobody can compete with you on being you" ~ Naval

This is why I am building my personal brand.

Credit: Dr. J. Austin, wrote about his in his book: The Lucky Art of Novelty.

One key takeaway I’ll remember forever:

Always increase your “luck surface area.”
This means: the more you luck around, the more you find out.

Some simple ways to do this:

↳ Post about your work publicly
↳ Share your ideas on Social Media
↳ A/B test everything. Especially the things you "believe to be true"

Luck isn’t found. It’s created.

Now find it yourself. Question everything my friend.

Talk soon

Jordan "Luck Around & Find Out" Kruk

11/11/2024

11 truths to beat 99% of your competition:

Alex Hormozi - "Life-changing doors don't open themselves"

- Build relationships at scale.
- Cut the fat. Double down on what works.
- To rise above 99%, become irreplaceable to the 1%.
- Your competition works to look busy. Work to be free.
- The happiest people don’t have more. They need less.
- The harder you chase applause, the emptier it sounds.
- You can’t compete with authenticity. It’s a category of one.
- Know who you are not. It's more valuable than 99% of advice.
- I've hired 50 people. Real work is quietly doing the boring parts well.
- I did $5M. You'll get that 1 thing you want MOST in life. Choose wisely.

Did Einstein compete?

10/11/2024

10 pieces of advice after 6 years as an entrepreneur:

Alex Hormozi: "Your business is inconsistent because you are."

1. I did $5M, but life's greatest tax is caring what others think.
2. I hired 50 people. You don't need more employees. You need less calls.
3. I sleep on the floor. Care less about how you "appear", you'll sleep better.
4. I haven't drank alcohol since 2020. Your goals prefer water. Trust me.
5. Leverage your strengths more then you fix your weaknesses.
6. Don't fall in love with "hard" work. It will blind you.
7. The best teacher is your own experience.
8. Find an intersection of passion and skill.
9. The deeper you listen, the less you’ll need to speak.
10. Everyone will test your boundaries. Set them. Set them early.

I lied to you...
This is not advice.
It's what I've found to be true.

Now find it yourself. Question everything my friend.

Talk soon
Jordan "Find the Truth" Kruk

09/11/2024

If you’re on Facebook and not building a personal brand…

You’re leaving money on the table.

Alex Hormozi: "Building an audience is the most valuable thing I've ever done"

7 competitive advantages of a personal brand:

1/ If you’re not building your brand, you’re building someone else’s.
2/ A brand with a face moves faster than a brand with a logo.
3/ The defense against copycats is a personal brand.
4/ Being faceless is being replaceable.
5/ Being "unknown" is costing you more than building a brand.
6/ "Nobody can compete with you on being you" ~ Naval Ravikant
7/ Your "vulnerability" actually is a shortcut to trust. Yet few people see this.

08/11/2024

10 ways to be a better leader in 2025 (after hiring 50 people):

1. Steve Jobs:

"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."

2. Alex Hormozi:

"It's normal to pass your mentors, it means they did a good job"

A true leader’s gift is creating others who no longer need them.

Leaders don't compete.

3. People follow example more then they follow advice.

Hold yourself to the highest standard.

Words are cheap. Actions create trust.

4. A leader with illusions leads a kingdom of illusions.

Make decisions from truth, not "beliefs".

Seek truth > consensus.

A leader obsessed with "pleasing" will ultimately betray himself.

The wise leader is indifferent to approval.

Resist the comfort of praise. It is a poison to the mind.

A leader who craves validation is a prisoner of his followers.

The need to be "liked" has consequences.

The desire to find the truth, has too.

Choose wisely.

5. Hire for attitude, train for skill.

Choose people with values over skills...skills can be taught.

6. Be brutally honest, but always fair.

7. Set boundaries. Or invite chaos.

Show the consequences. Or expect the same.

8. Can David Attenborough delegate his voice?

Think about it...

First I saw "things hard to delegate" as a problem.

Now I see them as the things "I" can do, but few can = opportunity

Double down on your "genius".

It can be the best decision you can ever make.

9. The better you understand yourself, the better you lead others.

A leader without wisdom is a danger to his people.

Know your limitations or be blindsided by them.

To lead others, understand yourself.

10. Listen without agenda. Hear what’s unsaid.

The deeper you listen, the less you’ll need to speak.

Jordan kruk

22/11/2024

14/11/2024

13/11/2024

12/11/2024

11/11/2024

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