Th3RD

13/08/2021

There is so much of our work we can’t share because it’s under strict NDAs, which makes it extra fun to share this awesome animation we created the 3D shoe for.

Congratulations Filling Pieces on the new launch! We love your new shoe 👟 thank you for mentioning us ✌️

03/08/2021

Today the Dutch team sprinters win gold in track cycling at the Olympic Games in Tokyo! 🚴‍♂️🥇👏

At Th3rd we are extra proud of this fantastic achievement because at the beginning of 2018 we had the honor of supporting the team of the KNWU, KOGA and the TU Delft in one of the many steps to develop the optimal track bike for the Olympic Games. We scanned Jeffrey Hoogland and his bike in at the time. The KNWU created the video below about the session in our studio👇

Congratulations Roy van den Berg, Harrie Lavreysen, Jeffrey Hoogland, Matthijs Buchli and the rest of the team on this amazing achievement!

Read all about the development of the bicycle (in Dutch only) here:
https://www.knwu.nl/project-tokyo/bike

Voor de ontwikkeling van de nieuwe baanfiets, wedstrijdkleding en helm voor de Olympische Spelen van Tokyo in 2020 waren we op bezoek bij Th3rd in Amsterdam ...

11/03/2021

Running some tests in the human 3D scanner today. We are scanning humans (our own team members actually 🤣) and different apparel items to try to find the best hardware settings to optimize quality, with Thomas Makryniotis and Rudo Bisschop

08/01/2021

We are very excited to announce that Vyking - AR Try-On Technology for Footwear is now integrated in the adidas app. Use the virtual try-on feature on over 1000 shoe models that we created for adidas.

Congratulations on the launch Vyking 🥳👏 it’s a pleasure working with you on this!

Available on the adidas iOS mobile app now.

01/12/2020

A common misperception is that 3D product twins are mainly interesting for e-commerce purposes. Here are 5 other ways your brand can make use of 3D content:

✅ High-quality digital product twins for digital try-on
✅ Digital content for AR
✅ B2B sales with merchandisers and retailers
✅ 3D assets for holograms
✅ Digital twins to populate digital worlds in VR

We are curious to hear what you (want to) use 3D product doubles for! Share an example or a case with us in the comments 👇

26/11/2020

Digital copies of your product line, available in 3D for:
👉🏼 Digital try-on
👉🏼 Augmented Reality
👉🏼 Virtual Reality
👉🏼 Holograms
👉🏼 E-commerce visuals

Picture: Premium 3D model from our Corporate service, www.3dsaas.com, delivered for adidas.

24/11/2020

Congratulations on being a finalist of the Learning Technology Awards, HVK Learning, Henny van Kessel-Nijhof!

It was a pleasure to deliver digital copies for this project – a 3D twin of one of KLM Royal Dutch Airlines planes, used in Virtual Reality environments.

Check the image below for more info 👇🏼

17/11/2020

High quality 3D product copies for your AR applications. ✅
Our corporate service, www.3dsaas.com, provides fashion brands with the right digital content to set your retail brand ahead.

Take a look at one of our latest projects for adidas, where they used our 3D product copies on their shopping app. Is your brand future-proof?

12/11/2020

Ever wondered how to include digital content in your retail app? Take our project for adidas as an example.

After digitizing thousands of shoes for adidas, the sportswear brand has incorporated the 3D shoes in an AR feature in their mobile app.

Interested? Take a look at our corporate solution offering, www.3dsaas.com, for more info. ✅

05/11/2020

Here are the top 5 ways your brand can make use of digital content:

✅ Realistic 3D models for digital try-on.
✅ Product visuals for e-commerce.
✅ Digital content for Augmented Reality.
✅ 3D assets for holograms.
✅ Populate digital worlds for VR applications.

Want to know more about our corporate 3D Scanning as a Service offer? Take a look at www.3dsaas.com

03/11/2020

Our 3D people scanner is back! That's a 130-camera setup ready to digitize humans in high quality.

But what does this mean for you? You can now create your own digital twin of a specific person for AR, VR, to serve as a hologram, and more.
Our human scanner is set right next to our product scanner, making us one of the biggest 3D scan studios in Europe.

Take a look at the setup below 👇🏼 What do you think?

26/10/2020

Introducing: 3D shoe visualization on the adidas app. Over the past few months, our team has been digitizing around 2500 sneakers for adidas. As a result, adidas has incorporated 3D shoe visualization into their app.

Interested in applying Augmented Reality or digital try-on to your store app? Contact us!

22/10/2020

Creating the future of digital shopping with adidas. After being selected for Adidas' Accelerator in Europe, we worked together with the sports fashion brand to digitize more than 2500 shoes.
Fast-forward to October 2020, when users can have a good look at their favorite sneaker in via the Adidas app. Isn't it cool?

Take a look at the video below to see how it works.

20/10/2020

Human 3D scanner: READY!
Over the past few weeks, we have been building our 3D people scanner. The scanner is now finished, which means no less than 130 cameras ready to digitize people for digitial environments.

Our scanning studio is growing fast! Two scanners are available in studio: product scanner + people scanner.

Interested in custom 3D people scanning? Send a mail to [email protected]

15/10/2020

Some weeks ago, Th3rd was featured in Footwear Today Magazine. 💡
We got to talk about our corporate solution for fashion retailers, our most recent partnerships, and more!

Make sure you check the article to know more about our latest service offering: 3D Scanning as a Service for fashion retailers.

Check this link to access the full article: https://content.yudu.com/web/69r/0A17fhg/FWSept2020/html/index.html?origin=reader&page=5

13/10/2020

2 days left for PI Apparel Spotlight event: 3D Interoperability & Standardisation.

Our co-founder Rudo Bisschop will be speaking on Thursday at 5:45 CET.
The topic to be discussed is: Achieving 3D Content Creation at Scale - What Are the Pitfalls to Avoid?

Check the link below for more information on this industry event.

One challenge to deploying 3D at scale lies in its interoperability, or rather, in its lack thereof. Whilst the dream is to create a fully end-to-end digital workflow made up of previously siloed platforms that now seamlessly integrate and communicate, the reality is that 3D tools today don’t play...

12/10/2020

Throwback to this digital shoe we delivered for Firma Buurman with Giso Spijkerman taking care of shading, lighting, animation and compositing.
Please note: the item displayed in the video is not a physical object, but a digital twin created using 3D scanning.

07/10/2020

Honored to share that our co-founder and CEO Rudo Bisschop will be speaking on the upcoming PI Apparel online event, taking place on the 15th of October.

Rudo's talk will cover the following: Achieving 3D Content Creation at Scale - What Are the Pitfalls to Avoid?

Some of the topics that will be covered are:
✅ Is there a 'Holy Grail' when it comes to 3D?
✅ Exploring the pitfalls of 3D content creation at scale
✅ What are the proven success factors when creating an ideal 3D content creation workflow?
✅ How should you start when digitizing your collection?
✅ What are the challenges that arise when scaling 3D content and how can you best prepare for them?

Interested? Head over to the link below and secure your spot in this industry event.