Allard VP

Democratizing Virtual Production Through Projection Innovation

At Allard VP, we're revolutionizing the virtual production landscape by making high-end technology accessible to all. By leveraging powerful projection systems instead of traditional LED volumes, we lower barriers and open new creative possibilities in the industry. Our commitment to innovation keeps us at the forefront, as we continually experiment with the latest advancements like Neural Radianc

e Fields (NERFs) and Gaussian Splats. Our use of Unreal Engine with Multi-User Editing allows for real-time scene modifications, ensuring quick and effective changes that align with your vision. We seamlessly blend physical and virtual lighting through DMX control, creating immersive environments that captivate audiences. Thanks to our outside-in tracking system, we offer unparalleled flexibility—transitioning from our playground studio to any of the 12 large studios at Allard Studios within half a day. Join us every week for Virtual Production Fridays, where we showcase our creative and technical capabilities and provide a glimpse into the future of virtual production. We're not just a studio; we're a hub for innovation, education, and the democratization of virtual production.

11/07/2025

Ever wondered what Virtual Production (VP) really means?

🎬 In our new video, we break it down and zoom in on In-Camera Visual Effects (ICVFX) - a game-changer where what you see through the lens is the final pixel. No green screens, no guesswork, just seamless integration of physical and digital worlds.

At Allard VP, we’ve mastered this art with a modular projection-based volume, cutting-edge camera tracking, and live control of Unreal Engine visuals. From moving the sun to syncing lights with digital backgrounds, we make high-end ICVFX accessible - no blockbuster budget needed, just blockbuster imagination.

Watch now to see how we’re redefining filmmaking!

06/06/2025

Ever dreamed of filming a romantic scene in Rome—without ever leaving the studio?

We made it reality using projection-based Virtual Production! With Epson projectors painting breathtaking Roman vistas, the Canon C400 capturing every emotion, and VIVE MARS ensuring flawless tracking, we brought the magic of Italy indoors.

This setup let us:
• Effortlessly change objects and set pieces in our virtual Rome
• Move freely through digital locations for dynamic, cinematic shots
• Seamlessly shoot shot–reverse shot angles without resetting
• Control the weather and hold the perfect sunset for as long as we needed

Starring Rosan van der Zee, Theu van Oosten, Iris van der Vliet, and Tijmen Bruijn - all from FAAAM - this scene proves how modern filmmaking can make any dream location possible.

Cinematography by Franggy Yanez.

Experience the future of romance on screen.

02/06/2025

🎬 BEHIND THE MAGIC: How do you film an epic martial arts battle on a speeding train without leaving the studio?
The answer: cutting-edge projection-based Virtual Production! We created this jaw-dropping action sequence using:
✨ Epson projectors for photorealistic backgrounds
🎥 Canon C400 for crystal-clear capture Canon
🎯 Vive Mars for precision motion tracking VIVE MARS

The result? A seamless blend of reality and digital artistry that puts audiences right in the heart of the action.

Massive props to our incredible team:
🥋 Stunt Choreography: Liam O’Callaghan & ACTIONPACT
🎭 Performers: Yenny Luu, Milan Swagers & Soraya Wahjudi
📹 Cinematography: Franggy Yanez

This is filmmaking evolution in action. 🚀

27/05/2025

🚀 Two days, three stages, endless possibilities.
Catch 30 seconds of action-packed highlights from Inside Virtual Production in Amsterdam.

Thanks to everyone who joined—this was just the beginning! 🎬✨

18/05/2025

Creatives: pitch six worlds in one shot. 🌄🏙️🌌
Find out how VP lets you change skies, cities, and eras at the speed of imagination.

Free open day tickets → allardvp.nl/event

15/05/2025

Swap a white-cyclo studio for a fully lit garage—without moving the car an inch.
Projection-based virtual production gives us real reflections, live parallax, and instant set changes, all in-camera.

Want to see it for yourself?
Inside Virtual Production by Allard VP & Vocas | 23–24 May, Amsterdam.
Free registration: allardvp.nl/event

15/05/2025

Rumor has it there’ll be a one-take action scene atop of a... moving something… 👀
Want to be in the room when it happens?
Free entry, register now → allardvp.nl/event

14/05/2025

From an empty soundstage to any location your story demands — live and in-camera. 🎥
Get the full behind-the-monitor experience at "Inside Virtual Production" (23-24 May).
Free registration while spaces last: allardvp.nl/event

13/05/2025

Producers & PMs: cut travel, tame budgets, and wow clients. Our masterclass breaks down real VP numbers (and ROI).
Seats limited. Sign up → allardvp.nl/event

13/05/2025

⏰ Countdown: less than 2 weeks until we open the studio doors!
Last slots remaining — register now or watch the future of filmmaking from the sidelines.

✅ Free ticket → allardvp.nl/event

11/05/2025

🚀 Filmmakers, have you booked your FREE spot at Inside Virtual Production yet?
Two days of live demos, panel talks, and hands-on play with the latest VP tech.
Seats are vanishing fast — grab yours 👉 allardvp.nl/event

Adres

Nieuwe Hemweg 5F
Amsterdam
1013BG

Website

https://allardvp.nl/

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