
01/10/2025
PERSONAL PROFILING //
RB | PR is proud to start a new chapter with , an entrepreneur and changemaker whose career unites business success with social impact. Having worked alongside him for years through the , RB | PR now looks forward to shaping his personal profiling and amplifying the full scope of his vision and leadership.
Roel embodies a unique duality: building Europe’s largest arcade empire while raising millions for HIV & AIDS awareness. At just 30, he launched the first , reviving the fading concept of arcade halls and transforming his family company, Veltmeijer Group, into a European market leader with 50 locations across 8 countries. Today, the arcades welcome 3.5 million visitors annually and generate over €50 million in revenue, proof of Roel’s bold vision for innovation in entertainment.
Yet beyond business success lies a different legacy. Since 2021, as Chairman of the Amsterdam Dinner Foundation, Roel has worked to break stigma and fund global projects surrounding HIV and AIDS. In 2022, he shared his HIV status publicly for the first time on the stage of Het Amsterdam Diner. A ‘second coming out’ that turned openness into impact and inspired others to follow.
With a deep expertise in the Dutch media landscape, RB | PR will strategically shape Roel’s personal profiling, amplifying both sides of his story through qualitative publicity: the entrepreneur driving European business success, and the changemaker pushing for societal progress.
Photography