Marcus Engel

Marcus Engel Launch and Grow Your Podcast with me

19/09/2026

A brand asks for exclusivity. Most creators say yes without charging for it. That is one of the most expensive mistakes you can make.

Exclusivity means you agree not to work with competitor brands for a set period. The price depends on how competitive your niche is. Between 10 and 50 percent of your base rate per 30 days is the standard range. And always define in writing exactly which brands or categories are included. Never agree to vague exclusivity.

This is Episode 8 of Brand Deal Fundamentals where I break down everything creators need to know about working with brands.

19/09/2026

You can only sign one.

Netflix is putting $92,000 on the table over twelve months, with full creative freedom to make whatever fits your channel. The catch is organic usage rights plus three years of perpetuity, meaning they can keep using your content for years after the contract ends without paying you another dollar.

Disney+ is offering $70,000, twenty two thousand less, but with it comes real brand ambassador status. The catch is full script and brand guideline approval, so every single piece of content needs their sign off before it goes anywhere near your feed.

So the real question becomes whether you take the bigger paycheck with creative freedom but sign away your content for years to come, or the smaller one that comes with status but no say over what you actually post.

Which deal would you sign let me know in the comments, I read and reply every comment.

17/09/2026

Comment “Master” and I DM you the episode. 

Five years of work and almost 7 million subscribers, gone overnight.

That’s Ömer Sastim, better known as Master Oogway, on this week’s 301 Podcast.

In this one we get into what actually happened that day, the video he now openly regrets making, the rage baiting economy currently taking over social media, and the version of him that shows up when he’s not performing the character.

Comment “Master” and I DM you the episode.

17/09/2026

Instagram vs Reality

16/09/2026

A brand asks for usage rights. Most creators say yes without understanding what they just agreed to.
Usage rights come in two forms. Paid usage rights, also called whitelisting, is when a brand runs your content as a paid ad using your face and your credibility. That is never included in your base rate. Organic usage rights is when a brand reposts your content on their own channels. Also worth charging for separately.

Standard rate for paid usage rights is 20 to 25 percent of your base rate per 30 day period. Set a clear end date. Never include it for free.

This is Episode 7 of Brand Deal Fundamentals where I break down everything creators need to know about working with brands.

Comment BRAND and I will send you the free rate calculator that includes usage rights calculations.

15/09/2026

Some of the best business advice does not come dressed up as business advice.

It comes from a random moment in a podcast where 3 people are just talking honestly about how they think, and suddenly you hear something that reframes an entire part of your work.

That is exactly what happened when I heard this.

The brands that get remembered are never the ones that showed up asking for something. They are the ones that showed up adding something. And the creators who build real long term partnerships understand that instinctively, even if nobody ever taught it to them directly.

Comment BRAND and I will send you the free calculator so you always know exactly what you are bringing to the table.

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