01/12/2025
A strong exhibition presence is about more than the booth design itself. When the team on the stand understands the theme, messages and visitor experience, every conversation becomes more meaningful.
Clear briefings, familiarity with the booth layout and content, and alignment with social media activity all help create a consistent story on the show floor. From guiding visitors through demos to supporting interactive elements, preparation makes a real difference.
Our latest blog looks at how to bring your booth plans to life through effective team communication and coordination: https://www.emg-marcom.com/en/insights/article/make_the_booth_team_part_of_your_communications_team