
31/07/2025
Last month, Vera Kiseleva attended the AMEC Global Summit in Vienna, the world’s leading forum for measurement and evaluation.
This year’s theme focused on communication reputation, reliability and results, including implementation and strategy, with highlights including the launch of the Barcelona Principles 4.0 and deep dives into the responsible use of in PR.
From discussions on generative AI and how to combat disinformation to Travis Parman’s keynote on simplifying PR metrics for the C-suite, the summit was a timely reminder of how technology and human insight must go hand in hand.
We’re excited to bring these insights back to EMG and apply them to continue delivering measurable results for our clients.
Read more about our key takeaways from via the link in our bio.