03/04/2025
🎬 What if the air in our buildings wasn’t safe to breathe?
Five years after the COVID-19 pandemic hit the Netherlands, this question has faded into the background. But ensuring air safety remains important to prevent airborne diseases to spread.
MIST Project challenged us to bring this issue back into focus. The result? Clean Air Matters - a thought-provoking short film designed to raise awareness about the importance of good indoor air quality.
🎥 Watch the film here: https://youtu.be/-zLvtVyMbkU?si=rod0DEFYObcYq-cp ▶️
We created an alternate reality where every breath is a risk, and full-face masks are the norm. We step into a world where air safety is taken to the extreme - until one breakthrough changes everything.
To tell this story, we embraced the power of hashtag , using cinematic storytelling. This format allows us to create a non-existing world where we can take things to the extreme, to create - hopefully - a message that sticks.
A huge thank you to Atze Boerstra, Elham Maghsoudi Nia, Maggie Bourgonje- MAGmenu for the trust and close collaboration and to our incredible team who made the film possible:
Client: MIST Project
Produced by: Oculus Film
Crew:
Written and directed by: Hans De Jonge
Concept: Atze Boerstra, Elham Maghsoudi Nia, Maggie Bourgonje- MAGmenu, Hans de Jonge
Assistant director: Jesse Jay Kroon
Line producer: Leda Spiranec
Cinematographer: Hans de Jonge
Editor: Gijs Walstra
Assistant camera: Ivo van leeuwen
Gaffer: Erik Houtman
Location sound, sound design and mixing: Imre Beerends
Set decorator: Nils Swibben
Prop design: Wasili Angelopoulos
Make-up and hair: Daniëla de boer
CGI: Matteo Falduto
Behind the scenes: Jorne Ykema
Location: EDGE Workspaces
Full-face masks: Dräger
Cast:
Charlotte: Claire Schuyffel
John: Michael Krass
Kevin: Ady van de Plas
Jasmine: Nikita van der Linden
Board member: Rudolf Bijleveld
Board member: Jolanda Przybyslawska
Board member: Mico Merk
Board member: Rafi van der Berg
What if we had to breathe only our own air? 😷 Imagine a world where every breath is risky and wearing a full-face breathing mask is the norm. In this though...
