12/03/2024
Some more shots from our recent project for Jozefien Wessels, who runs a unique startup. Her company helps families and friends of deceased persons to organize a ceremony in their memory. As a ceremonial companion and speaker, Jozefien assists in telling the story of the departed by weaving narratives into the goodbye proceedings and guiding families through the honoring journey. She creates meaningful tributes with compassion and support. "Het Leven Verteld" means "Life Told" in English.
It can be challenging to create a brand for such a sensitive topic. We aimed to balance, avoiding an overly somber tone while being respectful. Our approach involved a two-color palette of soft pink and rose hues combined with a brandmark of a ginkgo leaf in its last stage of life. By infusing vitality into the brand, we want to emphasize the importance of saying goodbye and telling somebody's life story. 🫡
