TEF Magazine

25/08/2025

✨ Bold elegance meets independent spirit ✨

Belgian optical entrepreneur Grosemans steps in front of our TEF Lifestyle Shoot lens wearing The Westline by Erkers1879 in Blue. This bold rounded cat-eye silhouette, with its dramatic peak and soft curved edges, blends vintage glamour with a fresh modern attitude.

Handcrafted through a 48-step process in rich acetate colors like Black Leopard, Tortoise, Blue, and the playful Chicken Dinner, The Westline proves that true style lies in the details.

💙 A frame for those who dare to stand out while staying true to independent eyewear.

#眼鏡

11/08/2025

Join Us For The Future Of The Optical Industry At SILMO 2025! -

23/07/2025

𝗝.𝗙. 𝗥𝗘𝗬 𝗞𝗜𝗗𝗦 // 𝗘𝘆𝗲𝘄𝗲𝗮𝗿 𝗳𝗼𝗿 𝗗𝗿𝗲𝗮𝗺𝗲𝗿𝘀 & 𝗠𝗶𝘀𝗰𝗵𝗶𝗲𝗳-𝗠𝗮𝗸𝗲𝗿𝘀
The KIDS collection of JFREY Eyewear Design brings the full force of the brand’s creative identity into a whimsical, vibrant universe made just for young dreamers.

Designed especially for children aged 4 to 12, this collection isn’t just a scaled-down version of adult designs, it’s an original celebration of youthful imagination, full of character and charm.

With bold silhouettes, joyful colors, and unexpected design twists, these children’s designer glasses are tailor-made for the daydreamers, the mischief-makers, and the ones who see the world in full technicolor. This is eyewear that speaks their language — playful, expressive, and filled with personality.

Each pair of playful kids eyeglass frames is crafted in J.F. REY’s own creative studio, where bold design meets technical expertise. Younger models feature soft pastel transparencies and rounded contours, perfect for smaller faces. For older kids, expect rich colors, edgy graphics, and confident shapes — because style starts early.

No detail is left to chance: flexible temples, ergonomic nose bridges, and feather-light constructions ensure all-day comfort and durability. These are children’s designer glasses that hold up to real life, from the classroom to the playground, while keeping kids excited to wear them every single day.

10/07/2025

𝐉.𝐅. 𝐑𝐞𝐲 // 𝐋𝐀𝐘𝐄𝐑𝐒: 𝐁𝐨𝐥𝐝 𝐂𝐨𝐧𝐭𝐫𝐚𝐬𝐭𝐬, 𝐀𝐫𝐭𝐟𝐮𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠
For over 40 years, JFREY Eyewear Design has shaped the world of independent eyewear through fearless design, technical mastery, and refined artisanal craftsmanship.

With the launch of its LAYERS Collection, the iconic Made in France eyewear brand introduces a striking re-interpretation of the combination frame, one that invites you to see structure as style and engineering as expression.

The name says it all: LAYERS is a visual and structural exploration of overlapping materials, dual tones, and graphic contrasts. The collection offers a bold new direction for those who expect their eyewear to deliver not just function, but form, texture, and meaning.

02/07/2025

🚨𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝘆𝗲𝘄𝗲𝗮𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 — 𝗮𝗻𝗱 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗳𝗶𝗹𝘁𝗲𝗿 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝗺?
It’s finally here: Our brand-new 𝘀𝗲𝗮𝗿𝗰𝗵𝗮𝗯𝗹𝗲 𝗲𝘆𝗲𝘄𝗲𝗮𝗿 𝗯𝗿𝗮𝗻𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 lets you explore 200+ independent eyewear labels like never before.

Whether you're hunting for frames from a certain 𝗽𝗿𝗶𝗰𝗲 𝗿𝗮𝗻𝗴𝗲, eyewear 𝗺𝗮𝗱𝗲 𝗶𝗻 France, Japan, or Italy, crafted from a specific 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 like acetate, titanium, or buffalo horn, or 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 with a vintage, futuristic, minimalist, or avant-garde flair — this new filter system makes it easy to discover your perfect match.

Built for optical retailers, eyewear lovers, and design hunters who want more than just a logo license on a pair of frames.

👉 𝗧𝗿𝘆 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 and let me know: which brand surprised you the most? Link in first comment.

21/06/2025

𝗖𝗮𝗿𝗼𝗹𝗶𝗻𝗲 𝗔𝗯𝗿𝗮𝗺 𝗠𝗶𝘀𝘀 𝗟𝗮𝗱𝘆 // 𝗔 𝗗𝗮𝘇𝘇𝗹𝗶𝗻𝗴 𝗧𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝗙𝗲𝗺𝗶𝗻𝗶𝗻𝗲 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲
Miss Lady by Caroline Abram is a sophisticated evolution of her iconic Lady L collection. This reimagining brings a more slender and fluid silhouette to the forefront, while retaining the vibrant spirit that defines the Parisian designer’s work. Caroline' s new design is more delicate yet expressive, balancing graceful lines with a striking palette of bold colors that underscore the frame’s sculptural beauty.

Caroline Abram Miss Lady blends sculptural elegance with luxury finishes in a bold tribute to feminine eyewear design. Meticulously crafted and hand-polished, it's a statement of grace and strength.

20/06/2025

Registration for SILMO Paris 2025 is now open! -

19/06/2025

Registration for the 2025 edition of Silmo Paris is now open! Come and join me at this amazing global event and meet hundreds of passionate designers from all over the world.: https://badge.silmoparis.com/en/home.htm?utm_source=TEFmag

08/06/2025

Röhm Eyewear since 1947
The Timeless Classic That’s Cooler Than It Looks

German precision, confidence, and a dash of cool. Optical journalist  brings effortless style to this classic sunglass from the Matr’xx collection by .

Shot in Martin’s serene backyard near the Bodensee, today’s TEF shoot captures the essence of German heritage. Both Martin and Röhm Eyewear embody what the world imagines when they hear “classic German”: reliable, structured, stylish, and just a little bit cheeky.

#眼鏡

07/06/2025

Sometimes the best opportunities emerge from turbulent times. While the eyewear world has followed the story of MENRAD’s insolvency with concern, Design Eyewear Group is writing an entirely new chapter, not only for Menrad the Vision itself, but also for several of its prestigious licensed eyewear collections.

A Strategic Move With Global Impact
Starting June 10, Design Eyewear Group will officially take over proprietary ownership of the MENRAD eyewear brand, along with securing new licensed eyewear collections for Jaguar, JOOP!, and Morgan. The move instantly expands the group’s international portfolio and signals a clear ambition to broaden both creative scope and market reach. According to CEO Lars Flyvholm, the acquisition fits perfectly with Design Eyewear Group’s long-term vision.

“This portfolio expansion reinforces our strategy: to offer a diverse, high-quality selection of eyewear brands that resonate globally and reflect individual expression,” Lars Flyvholm - CEO, Design Eyewear Group
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Indeed, this is far more than a simple portfolio expansion. By acquiring MENRAD eyewear’s full design rights and technical assets and entering the world of licensed eyewear collections, Design Eyewear Group is stepping into a new role—one of brand stewardship. The MENRAD eyewear brand holds decades of goodwill, known for skilled craftsmanship and technical innovation, while licensed eyewear collections such as Jaguar and JOOP! already enjoy international recognition.

Honoring Heritage, Driving Innovation
The acquisition comes at a delicate time for MENRAD eyewear’s legacy, but Design Eyewear Group is approaching this transition with care. “The license owners have shown strong enthusiasm for partnering with us—not only because of our distinctive design profile and our ability to translate brand DNA into compelling licensed eyewear collections, but also due to our solid track record, established market presence, and well-developed sales and distribution network in Europe and North America,” Flyvholm notes.
While Germany will remain a key market for the expanded portfolio, Design Eyewear Group sees major growth potential in North America and beyond. The combination of strong brand equity and Design Eyewear Group’s proven ability to scale offers exciting possibilities.

Crafting the Next Chapter
With full creative control over the MENRAD eyewear brand and a new collaborative approach to licensed eyewear collections, the next phase of product development will be crucial.
“We’re committed to working closely with license owners, combining their deep brand knowledge with our strengths in product development and distribution,” Lars Flyvholm - CEO, Design Eyewear Group

As work begins across these collections, one thing is clear: Design Eyewear Group is entering a bold new phase. The addition of MENRAD eyewear and these globally admired licensed eyewear collections will only strengthen the company’s mission: to offer exceptional eyewear that speaks to individual identity while honoring the spirit of each brand.