Petar Kruit

Petar Kruit Building a premium lifestyle brand with a clear, mood and rhythm-based functional system: for focus and energy and for calm and reset. GoEazy

Over the past year I’ve noticed a recurring pattern.You connect, you talk, there’s interest, then distance, fewer replie...
04/01/2026

Over the past year I’ve noticed a recurring pattern.

You connect, you talk, there’s interest, then distance, fewer replies, everyone switches to observation mode.

I get it… there’s money involved, risk, reputation. People take their time, that’s part of the game.

But when your intentions are genuinely clean, and you operate naturally direct, that loop becomes exhausting. Not only because it’s hard, but because it burns energy without moving anything forward.

I’m not blaming anyone, I understand why it happens. I’ve just decided to stop participating in it.

If we’ve already spoken and you recognise yourself in this, feel free to simply let me know whether you’re interested or not. Either answer is fine, what matters to me is clarity.

Instead of staying in an endless cycle of conversations, distance and silent assessment, I’m shifting my focus fully to getting the product into the market.

That means actively exploring distribution paths, working towards concrete offtake agreements, and financing those under contract if needed. I’m not a fan of loans, but contract backed financing is a structure I’m comfortable with because it’s grounded in real demand.

The funding route is not off the table. It’s just no longer the primary driver right now.

Lastly, if you know a strong distributor (or are one), feel free to reach out via DM or comments.

Eazy Evening ✌️

02/01/2026

Calm

goeazy.co

Happy New Year 🧠⚡️〰️ 🪷✨GoEazy®
01/01/2026

Happy New Year

🧠⚡️〰️ 🪷✨

GoEazy®

31/12/2025

🪷

goeazy.co

31/12/2025

〰️

goeazy.co

30/12/2025

Go

goeazy.co

29/12/2025

Energy

goeazy.co

26/12/2025

Focus

goeazy.co

24/12/2025

⚡️

goeazy.co

24/12/2025

🧠

goeazy.co

22/12/2025

I started the latest videos and designs from the framework, not the product.

Mood Rhythm Choice™

In this case it was almost deceptively simple, and that’s usually the hardest part.

Instead of showcasing the product, I focused on letting people experience it. Sound, individual movement per element. The silhouette of the product type, or the icons depicted on the cans themselves, combined with the colours that represent each state directly. Finished with a clean CTA.

That only works because the framework underneath is solid. Every decision can be traced back to one question:

Does this serve Mood Rhythm Choice™?

These are small, early examples of how the brand revamp comes together once it goes live.

Behind the scenes, I’m still looking for a CMO. Not a hire, but a partner, a shareholder. Someone aligned with this clear philosophy, who can genuinely see themselves building from it.

If that resonates, feel free to DM me or reach out via [email protected]

This year shaped the states.Next year, they come to life.Wishing everyone (who celebrates) a wonderful Christmas and New...
21/12/2025

This year shaped the states.
Next year, they come to life.

Wishing everyone (who celebrates) a wonderful Christmas and New Year.

Eazy Night ✨

Adres

Middelburg

Openingstijden

Maandag 09:00 - 17:00
Dinsdag 09:00 - 17:00
Woensdag 09:00 - 17:00
Donderdag 09:00 - 17:00
Vrijdag 09:00 - 17:00

Website

http://goeazy.co/

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