Content Insights

Content Insights The content intelligence solution that speaks volumes about digital publications. Interpreting Big Data and turning it into valuable easy-to-read insights.

Helping editors, authors, marketers, and product owners navigate the decision-making processes. For editors

In tech terminology, Content Insights is a multi-faceted web analytics platform for data-driven evaluation, ranking and comparing of authors and content performance across websites. In everyday speak, our package helps journalists and editors understand how their audience responds to their

work in a really simple and comprehensible way. By editors

Launched officially in June, 2016, Content Insights is the brainchild of a group of editors who found existing analytics tools a bit too time-consuming to be called efficient. Having spent two years talking with editors across the globe, and refining what is essentially a massive Big Data machine, we’re delighted to be able to share what we think is the most useful (and most friendly!) editorial analytics package out there today.

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Our Story

We go to the big data so you don’t have to. A powerful content intelligence solution. In fact, so powerful that describing it as a way to measure content performance would be an understatement. Content Insights has the answers to all the WHYs and HOWs behind your content and audience behaviour metrics.