Bureau FLO

Bureau FLO I help you develop new physical products. From new product idea to Launch.

25/06/2026

If you are developing a physical consumer product and you're thinking about launching it this year or next year, I have some good news.

I'm opening up a few free spots for my physical product development audit calls in July and August.

If you're interested and you want my eyes on your product development process, whether you're already started or you're just at the starting point, comment the word “AUDIT” and I will send you a link with more information.

Want to know the fastest way to burn through your entire launch budget? Skipping the steps that feel optional in the mom...
25/06/2026

Want to know the fastest way to burn through your entire launch budget? Skipping the steps that feel optional in the moment.

Let me tell you about a €15,000 production batch that ended up destroyed. And here's what's so painful about it, the product was good. The supplier wasn't the problem either. What went wrong was simpler and quieter than that: there were never any clear criteria for what "ready" actually meant. So the factory produced exactly what they understood her to want, which wasn't at all what she meant.

This is the part most founders don't see coming. We approve on a feeling. The sample looks close enough, the pressure to keep moving is so real, and so we say yes and quietly hope it all works out. But a sample sitting in your hand was never the same thing as a production brief.
So before you approve any production run, you need five clear yeses. Swipe to see the checklist every founder needs before saying yes to production.

And if the answer isn't a clear yes to all five, please hear this gently: you're not ready to manufacture yet. You're ready to keep developing, and that's a good place to be. Choosing to slow down at exactly the right moment isn't you being inefficient or behind. It's you leading your business well.

You don't have to develop and launch your product alone. Inside the Physical Product Founders Hub, we build that repeatable process together from the ground up. This program is for female founders building consumer products.

Comment WAITLIST and I'll send you the details. 💛

25/06/2026

Sometimes, the packaging of a product is a product in itself.

Like a charging case, for example. You buy your iPhone ears, but the charging case is a product in itself as well.
You should really keep an eye on the detail and design of your complete packaging, not only the outer carton but also on other parts of the packaging.

If you like to learn more about this, follow my account. If you like to get your own product development process audited by me, based on my 20 plus years of experience, then comment the word "audit" and I will send you a link with more information.

25/06/2026

Don't hold off developing your consumer product packaging because you think it will be an easy one and you can wait until the end.

It's not. It's quite complicated, especially if you have a product with multiple parts and different inserts inside the packaging to keep the product in its place.

You should start development of this packaging already at the start of the development phase, and as soon as you have reliable dimensions of your product, you can start working on the insert and finish up that part.

If you like to learn more about physical product development, then follow my account. I will be sharing lots of tips to develop and launch your own consumer product.

Most founders know exactly what needs to happen. What's far harder to see is the order it all needs to happen in, and by...
24/06/2026

Most founders know exactly what needs to happen. What's far harder to see is the order it all needs to happen in, and by when.

Think of a timeline less as a plan for everything going perfectly, and more as a map, one that lets you spot the bumps in the road while they're still small, long before they turn into late-night emergencies.
Without one, you're constantly reacting.
With one, you're actually managing.

So here's what a real launch timeline needs to hold:

➕ Every development milestone, with a realistic completion date
➕ Buffer time built in after every supplier-dependent step
➕ Regulatory and compliance checkpoints
➕ Sales channel onboarding requirements and their lead times
➕ Marketing and launch activation timing
➕ Inventory and logistics windows

And here's where most timelines quietly fall apart, it's almost never that founders don't know the steps. They do. It's that no one was honest about how long each step actually takes in the real world.

So build your timeline in reverse, starting from your launch date and working backwards. Then go through and reality-check every single step that depends on someone other than you.

A timeline will never guarantee that everything goes to plan, nothing can. What it does guarantee is that you'll know early enough to adjust when something shifts, and that early warning is everything.

Comment SYSTEM and I'll send you the link to the CEO System, which includes a full launch timeline template built for female founders of physical products. 💛

24/06/2026

One important requirement to add to your product specifications is that your product, with its packaging, should pass transport drop testing.

That means that your product should still survive when it's dropped from 1 m height in its packaging.

Your packaging should have minimal damage, but also your product should not be damaged and should be functional 100%.

If you would like to learn more:
FOLLOW ME for more tips and tricks for physical product founders developing their own consumer products.

Most founders start with a product cost when really they need a project cost, and those two numbers live worlds apart.A ...
23/06/2026

Most founders start with a product cost when really they need a project cost, and those two numbers live worlds apart.

A product cost tells you what it takes to make one unit. A project budget tells you what it actually takes to get all the way to launch. And the gap between those two numbers? That's exactly where most product businesses quietly run out of money. It happens far more often than anyone likes to admit, and it almost never gets talked about openly.

Because a full project budget holds everything a product cost leaves out:

➕ Product development: sampling, prototyping, testing, reformulation, re-design
➕ Product Tooling
➕ Packaging design, photography, and brand assets
➕ Product Certification
➕ Hiring experts
➕ Marketing and launch costs
➕ Your own time, tools, and operational overhead

So many founders budget carefully for the product itself, feel reassured by that number, and then find themselves stretched thin before they ever reach launch, because they never budgeted for everything around the product.

So build the full project budget before you commit to development, not after your first sample lands on your desk and the spending has already begun.

And I'll be honest with you, knowing the total number doesn't magically make the money easier to find. What it does is give you back your power, because you can finally make calm, clear decisions about where every pound should go.

Comment SYSTEM and I'll send you the link to the CEO System, which includes a full project budget template built for female founders of physical products. 💛

23/06/2026

There is one important thing physical product founders often underestimate, and that is their product's packaging!

Packaging is very important, not only design-wise (mentioning a product image, branding, features, and benefits) but also the legal requirements on the product label. Your product label must contain certain icons, for example:
- the CE logo
- a UL logo
- an environmental logo
- and other logos required by different countries where you want to sell your products

Don't forget to check whether your product packaging needs some additional legal logos on the packaging label.

Follow me for more physical product development tips!

22/06/2026

Comment the word ‘PRODUCT’ to get the free guide with 6-steps to better prepare you when you're developing and launching your consumer product.

It helps you prepare your development process and avoid making costly mistakes or doing activities in the wrong order.

Comment the word "PRODUCT” and I will send you the link to download my free guide with these six steps.

Most founders find out their product isn't profitable after they've already made it.The sampling is done. The packaging ...
22/06/2026

Most founders find out their product isn't profitable after they've already made it.
The sampling is done. The packaging is ordered. The first production run is approved.

And then they sit down with the numbers and the margin just doesn't work.

I want to be really clear about why, because it's almost never what founders assume. It's rarely that the product is wrong or the idea was bad. It's that the financial model was never built before development started. A number that simply didn't get calculated in time.

And that's what makes this so heartbreaking, it's one of the most common reasons product businesses fail, and also one of the most avoidable. A beautiful product can still sink a business if the maths underneath it was never checked.

Because profitability in physical products is so much more than price minus cost. Before you start, your model needs to hold all of it:
Cost of goods sold, including packaging, labels, and assembly

✅ Landed cost: freight, duties, and customs
✅ Retailer or platform margin, if you're not selling direct
✅ Returns, damaged goods, and unsold inventory
✅ Your own time and operational overhead

If the margin doesn't work on paper before you begin, it won't suddenly work in production. So build the honest model, the realistic one, not the best-case version you're hoping for. That's not being negative, it's the kindest thing you can do for your future self.

Comment SYSTEM and I'll send you the link to the CEO Operating System, which includes a product profitability calculator built specifically for female founders of physical products. 💛

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