Embrosa

Participate in marketing campaigns funded by your brands 📯 Boost your visibility with branded marketing campaigns to attract local customers and drive sales

Generating continuous buzz is essential for enhancing your local visibility as a local shop owner. This requires investing time and money in online marketing. Your brands are eager to support you and empower you with a targeted local marketing campaign. Participate in marketing campaigns funded by your brands. We localize and personalize these brand campaigns for you. Shops use Embrosa to:
📣 Par

ticipate in marketing campaigns funded by your brands
✅ Check and approve every Ad and Timeline Post. You are always in control
🎭 Personalize Ads and Posts with your company name, logo, or even picture.
📯 Find and share ready-made social media posts on your own social channels
📊 Keep track of campaign statistics

19/08/2025

🚀 How do you get Gen Z to even think about contact lenses — starting from a TikTok scroll or a Snap moment?

Spoiler: it’s all about realness, not perfection. 👀✨

This week, four brilliant student teams from UMIO | Maastricht University tackle that challenge head-on. Their mission? Crack the Gen Z customer journey on TikTok & Snapchat for CooperVision (with Embrosa as proud partner). And wow… they delivered! 🙌

💡 One powerful insight:
"Gen Z doesn’t Google — they TikTok."

It’s where they search, compare, and decide — all based on relatable, peer-driven content, not polished ads.

Massive shout-out to all the students & lecturers for bringing creativity ♾️, bold ideas, and sharp insights to the table. The findings will be shared with CooperVision, and the input is gold. 🏆

15/08/2025

Meet Melanie, the heart and soul of Embrosa! 💥✨

As CEO and co-founder, Melanie is the creative powerhouse driving our vision forward. Her mind is always buzzing with fresh ideas, and she’s the one constantly pushing boundaries.

When she’s not leading the way at Embrosa, you’ll catch her working on her oldtimer with her hubby, doing community work or reading books. She wishes she had more time cruising on a motorcycle, embracing the thrill and freedom of the open road 🌍.

Her energy is contagious—always bringing positivity and motivation to the team. She has a remarkable talent for identifying solutions and transforming challenges into opportunities, thus inspiring everyone around her to strive for excellence 🌟.

Melanie's passion and determination set an example, fostering innovation and creativity at Embrosa. 🌱

13/06/2025

😅 “𝘖𝘩 𝘴𝘵𝘰𝘱 — 𝘵𝘩𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯? 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦.”

That’s how our journey with CooperVision Benelux began — and it’s exactly why I admire their team so much. (hear hear Bianca Kalkman and Sander Uittenbogaard)

One of the biggest challenges was that local partners were hesitant about giving away control and access to their marketing channels. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝘁𝗵𝗲𝘆 𝘀𝗼𝗼𝗻 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝘁𝗵𝗮𝘁 𝘄𝗶𝘁𝗵 𝗘𝗺𝗯𝗿𝗼𝘀𝗮, 𝘁𝗵𝗲𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗳𝘂𝗹𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. Sander explains it all in this video.

If you’ve ever done reseller marketing at scale, you know:
👉 One of the hardest parts is the technical setup.
That Facebook & Instagram connection.
Getting access to publish on behalf of the local resellers.

It can feel like a wall before you even begin.
But CooperVision didn’t shy away.
They faced it — and we tackled it together.

The solution was to explain to partners/resellers that they had nothing to fear. They always stay in control when joining campaigns.

Resellers/Partners always decide what and if something is shared.

💡 Progress rarely feels easy at the start. But when you choose to go through the messy parts with your partner, you build something stronger.

Thanks CooperVision Benelux for trusting the process, trusting us — and making real impact for your partners, one campaign at a time.

Read the customer case: https://www.embrosa.com/cases/coopervision-benelux-partners-with-embrosa

26/05/2025

💡 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 “𝗵𝗮𝗻𝗱𝗼𝘃𝗲𝗿” 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗼 𝘀𝗮𝗹𝗲𝘀 — 𝗯𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗵𝗲𝗺 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿?

In our conversation with CooperVision Benelux, this stood out:
📣 Sales hears the unfiltered feedback from the field.
🎯 Marketing turns that into sharper, smarter campaigns.
🔁 And both teams stay in the loop — before, during, and after each launch.

It sounds simple. It’s not.
But when you get it right, everything clicks into place.

𝗧𝗵𝗮𝗻𝗸𝘀, 𝗖𝗼𝗼𝗽𝗲𝗿𝗩𝗶𝘀𝗶𝗼𝗻 𝗕𝗲𝗻𝗲𝗹𝘂𝘅, 𝗳𝗼𝗿 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗵𝗼𝘄 𝘀𝗮𝗹𝗲𝘀 & 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗯𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 — 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗯𝗲 𝗰𝗼-𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀. You are an inspiration for other marketing sales teams!

Curious to hear: how’s the collaboration between sales & marketing in your team?
🎥 Full episode is live now. https://youtu.be/fZg1mQkxS-k

21/05/2025

𝗪𝗵𝗮𝘁 𝗶𝗳 “𝗽𝗮𝗿𝘁𝗻𝗲𝗿” 𝘄𝗮𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘄𝗼𝗿𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 — 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗶𝘁? - That’s what stood out when I spoke with Sander Uittenbogaard and Bianca Kalkman from CooperVision Benelux.

CooperVision doesn’t just have customers. They have 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀: local contact lens specialists and opticians who are empowered, supported, and seen.

💬 As Bianca Kalkman put it: “𝘗𝘢𝘳𝘵𝘯𝘦𝘳 isn’t just a nice word — it’s one of CooperVision’s core values.” This mindset runs deep. It shapes every campaign. And it shows.

👉 𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 𝗖𝗼𝗼𝗽𝗲𝗿𝗩𝗶𝘀𝗶𝗼𝗻 𝗕𝗲𝗻𝗲𝗹𝘂𝘅 𝗕𝘂𝗶𝗹𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗪𝗼𝗿𝗸𝘀 — 𝗪𝗶𝘁𝗵 𝗮𝗻𝗱 𝗙𝗼𝗿 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀. What impresses you about CooperVision's marketing approach?
🤝 The close collaboration of marketing with the sales team
💡 The smart personalization of campaigns
🌱 And their philosophy of long-term partnerships

🎥 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗶𝘁? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲:
https://youtu.be/fZg1mQkxS-k
📖 Do you prefer reading? Read the blog post https://www.embrosa.com/blog/how-coopervision-benelux-turned-reseller-marketing-into-a-partnership-strategy

13/05/2025

𝗧𝗶𝗺𝗲 𝗳𝗹𝗶𝗲𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 🎉 9 years of Embrosa! 🎉

Yesterday, on 12 May 2025, we celebrated 9!!! years of building, learning, growing Embrosa — and I personally celebrated one very special '𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘳𝘳𝘪𝘢𝘨𝘦' with my co-founder Rogier van den Berg ... we're still going strong. 💪

From our very first 𝙈𝙑𝙋 to launching our super new and 'state of the art' Marketing Control Tower (𝙈𝘾𝙏) ... and helping brands support their resellers in 30+ countries… it’s been quite the ride. 🚀 (see our journey - with pics from 9 years ago here: https://lnkd.in/eyCbHq3S 🤣)

We celebrated with the team — part online, part in real life — and ate a '𝘝𝘭𝘢𝘢𝘪' as toast to all the people (Embrosians, Business Partners, Investors, Resellers, and Business Friends) who make this journey so meaningful.

And really a Big shout-out to my co-founder Rogier van den Berg. You've stuck around for 9 years. I know I'm not an easy person to work with! Thank you for putting up with me.

And the coolest of all ... we are still building something we believe in, together. 🙌

💛 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗛𝗶𝗴𝗵 𝗦𝘁𝗿𝗲𝗲𝘁 | 𝗛𝗲𝗹𝗽 𝗕𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗲𝗹𝗹𝗲𝗿 𝗧𝗵𝗿𝗶𝘃𝗲! 💛

23/04/2025

👁️‍🗨️ 𝗙𝗿𝗼𝗺 𝗜𝗻𝘀𝘁𝗮 𝘁𝗼 𝗜𝗻𝘀𝘁𝗼𝗿𝗲 – 𝗠𝘆𝗼𝗽𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻!

Last Monday, CooperVision hosted the Myopia Management Event 2025, bringing together opticians, contact lens specialists, and ophthalmologists to tackle one of the biggest eye health challenges in children today: myopia.

My role at the event? I showed how marketing can truly make a difference. In just 30 minutes, we explored how you, 𝗮𝘀 𝗮𝗻 𝗲𝘆𝗲 𝗰𝗮𝗿𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, can persuade parents within a 5 km radius of your store to book that all-important eye check-up for their child. 𝗬𝗲𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗱𝗿𝗶𝘃𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗮𝗹𝘁𝗵!

Missed the event? No worries. You can still dive into the workshop “From Insta to Instore” and discover practical tips to turn online interest into real-world visits: https://youtu.be/4o-Ii-pRweI (It's in Dutch 🇳🇱).

And don’t forget this golden rule (for little AND big kids):

📱 After 20 minutes of screen time
👀 Look into the distance for 20 seconds
🌳 Spend at least 2 hours outside every day

Let’s protect young eyes, together.

21/03/2025

𝗔𝘀 𝗮 𝘁𝗿𝗮𝗱𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿, one of the most effective ways to support your resellers is by 𝙥𝙧𝙤𝙫𝙞𝙙𝙞𝙣𝙜 𝙧𝙚𝙖𝙙𝙮-𝙩𝙤-𝙪𝙨𝙚 𝙨𝙤𝙘𝙞𝙖𝙡 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 (and prepping ready-to-launch campaigns). This makes it easier for them to share stories about the brands they carry—encouraging customers to step into their stores.

𝗕𝘂𝘁 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿 𝗵𝗮𝘀 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆, 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝘃𝗼𝗶𝗰𝗲. And of course, every brand has its own brand guidelines to protect. So how do you bring those two worlds together? ⛙

❓ 𝙃𝙤𝙬 𝙘𝙖𝙣 𝙖 𝙧𝙚𝙨𝙚𝙡𝙡𝙚𝙧 𝙨𝙩𝙖𝙮 𝙩𝙧𝙪𝙚 𝙩𝙤 𝙩𝙝𝙚𝙞𝙧 𝙤𝙬𝙣 𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙬𝙝𝙞𝙡𝙚 𝙢𝙖𝙠𝙞𝙣𝙜 𝙪𝙨𝙚 𝙤𝙛 𝙗𝙧𝙖𝙣𝙙-𝙥𝙧𝙤𝙫𝙞𝙙𝙚𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩?

❓ 𝘼𝙣𝙙 𝙝𝙤𝙬 𝙘𝙖𝙣 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙤𝙛𝙛𝙚𝙧 𝙨𝙪𝙥𝙥𝙤𝙧𝙩 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙡𝙤𝙨𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙧𝙤𝙡 𝙤𝙫𝙚𝙧 𝙝𝙤𝙬 𝙞𝙩'𝙨 𝙧𝙚𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙚𝙙?

That’s exactly what I discuss with branding expert Silvie Helmes from Luidspreker . Tune in to hear her insights! 👀

📚 Like to read? https://lnkd.in/eqremKKA
🎥 Like to watch the full interview with Silvie? https://lnkd.in/en_9pABW

13/03/2025

Guess what? It's here again! 🎥 We’re excited to share our three-part vlog series looking back on February with you! 🎥

So much happened, and let’s be real: who has time for a 13-minute vlog? That’s why we’ve broken it down into three fun parts!

Today, in Part 1, we take you to Opti: the optical trade show in Munich, which Nick Schagen and I attended together at the beginning of March. We had an absolute blast. Our trade show visit was filled with great conversations, we met amazing new people, and we even demoed our newly launched Marketing Control Tower™️.

Grab a cup of coffee, take a 3 minute work-break and smile! Stay tuned for Part 2 tomorrow when Lennar Schumacher and 👨‍💻Rogier van den Berg will create tutorial videos for our exciting new app, which we’re launching any moment now! 😆

04/03/2025

🤳 When we think of marketing, most of us imagine flashy campaigns✨, eye-catching advertisements, and social media buzz. 📸 But there’s an often-overlooked aspect of marketing: 𝘁𝗿𝗮𝗱𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 🤝

Trade marketing is all about 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. A trade marketer serves as an essential link between the manufacturer and the reseller. They ensure that brand campaigns not only exist but also connect with end consumers at a local level, making a real impact.

The goals of a trade marketer are threefold:
1) Increase Visibility
2) Stimulate Sales
3) 𝗕𝘂𝗶𝗹𝗱 𝗥𝗲𝘀𝗲𝗹𝗹𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆

This last part is perhaps the most crucial aspect of trade marketing: forging strong partnerships with resellers. After all, a loyal reseller will choose your product over a competitor’s 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝗮 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘁𝗵𝗮𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗯𝗼𝘁𝗵 𝗽𝗮𝗿𝘁𝗶𝗲𝘀.

🤝 So, Trade marketing? As a trade marketing you collaborate closely with your resellers by encouraging consumers to buy locally! 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗴𝗿𝗲𝗮𝘁 𝗽𝗮𝗿𝘁 𝗶𝘀: 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮𝗻𝗱 𝘄𝗶𝗻 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 🏆 (𝘢𝘧𝘵𝘦𝘳 𝘢𝘭𝘭 ... 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘢 𝘻𝘦𝘳𝘰-𝘴𝘶𝘮 𝘨𝘢𝘮𝘦, 𝘳𝘪𝘨𝘩𝘵)

Feel like reading more?
👀 Read the blog: https://lnkd.in/ePtkbEWW
🎥 Or watch the video on YouTube: https://lnkd.in/efZUpVTG.

💻 Embrosa is a B2B2C platform for trade marketing professionals who want to build strong partnerships with their (international) resellers. Together we encourage consumers to shop locally. Support your resellers and connect local end consumers with their trusted local heroes.

25/02/2025

The marketing dictionary is full of buzz-words. Branding can certainly feel as a buzz-word (or Bu****it Bingo Word) for local business owners, too. So let's dive into Branding with a real expert.

I asked our Branding Expert Silvie Helmes of (our design studio) Luidspreker : Explain in simple terms: What is branding really? 🤔 How could I explain it to my parents?

Check out this short snippet or watch the entire interview with Silvie (here: https://youtu.be/TE2QZlO1mIw) and learn how to build a strong brand that sets you apart from the competition. 🚀

Translated with DeepL.com (free version)

13/02/2025

🚨 New Vlog Alert! 🚨

January at Embrosa was... eventful.

✅ Sent an email to a few marketers.
✅ Accidentally emailed 1,000 instead. Too soon.
✅ Sent a sorry-about-that email.
✅ Embraced the chaos. 😂

Oh, and there was a little trip to Paris too! Maison&Objet, new furniture brands, and working our asses off to launch the new Embrosa App too.

Curious how the first month of the year went down? Watch the vlog now! 🎥👇

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Website

http://www.embrosa.com/

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We love inspiring brands and the local entrepreneurs that bring cities to life. We make it possible for their stories to reach the consumer and to create connections. We accomplish this through our platform for brands, our app for entrepreneurs, and the power of content.

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