Embrosa

Embrosa Participate in marketing campaigns funded by your brands ๐Ÿ“ฏ Boost your visibility with branded marketing campaigns to attract local customers and drive sales

Generating continuous buzz is essential for enhancing your local visibility as a local shop owner. This requires investing time and money in online marketing. Your brands are eager to support you and empower you with a targeted local marketing campaign. Participate in marketing campaigns funded by your brands. We localize and personalize these brand campaigns for you. Shops use Embrosa to:
๐Ÿ“ฃ Par

ticipate in marketing campaigns funded by your brands
โœ… Check and approve every Ad and Timeline Post. You are always in control
๐ŸŽญ Personalize Ads and Posts with your company name, logo, or even picture.
๐Ÿ“ฏ Find and share ready-made social media posts on your own social channels
๐Ÿ“Š Keep track of campaign statistics

Meet Rogier, the brilliant Co-founder and CTO at Embrosa! ๐ŸŒŸAs a technology enthusiast with a passion for photography and...
07/10/2025

Meet Rogier, the brilliant Co-founder and CTO at Embrosa! ๐ŸŒŸ

As a technology enthusiast with a passion for photography and reading, Rogier is always exploring new ways to innovate and stay ahead of the curve. ๐Ÿ“ธ๐Ÿ“š Heโ€™s driven by curiosity and is deeply interested in understanding people and what motivates them, this curiosity fuels his creativity in all aspects of his work. ๐Ÿ’ก

If thereโ€™s a repetitive task, you can bet Rogier will automate it! ๐Ÿ’ป Heโ€™s always looking for ways to streamline processes and make things more efficient. Whether itโ€™s software development, R&D, cloud architecture, or operations, Rogierโ€™s expertise is the backbone of Embrosaโ€™s tech foundation. ๐ŸŒ

Letโ€™s give a big shoutout to Rogier for being the tech mastermind behind Embrosaโ€™s success! ๐Ÿ’ฅ

01/10/2025

Meet Loes Brussen , a.k.a. โ€œLucieโ€, the behind Frank and Lucie: the eyewear brand creating reading glasses so stylish and affordable you wish you already needed them (๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฃ๐˜ญ๐˜ถ๐˜ฆ ๐˜ญ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ง๐˜ช๐˜ญ๐˜ต๐˜ฆ๐˜ณ ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ญ๐˜บ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ต ๐˜ช๐˜ฏ!) โœจ

Next to readers, the brand also designs sunglasses, blue light glasses, and correction frames. Discover their wonderful collection: ๐™›๐™ง๐™–๐™ฃ๐™ ๐™–๐™ฃ๐™™๐™ก๐™ช๐™˜๐™ž๐™š.๐™˜๐™ค๐™ข

I spoke with Loes at Silmo Paris about the diverse role of opticians and why and when she started Frank and Lucie. The full interview is coming soon, including a deep dive into the differences in selling eyewear not only through opticians but also in fashion stores and even bookshops. ๐Ÿ“š๐Ÿ‘“

๐Ÿ‘ Give it up for this entrepreneur who has already founded 2 successful companies: first, a B2B trade magazine business Eyeline , and now the eyewear brand Frank and Lucie loved by many. ๐Ÿ’ช

๐Ÿ‘‰ ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ๐˜€: visit frankandlucie.com to explore the collection.
๐Ÿ‘“ (๐—š๐—ถ๐—ฟ๐—น)๐—ณ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐˜€: There's no reason to feel 'ashamed' about needing reading glasses any longer! I assure you, you'll love the Frank and Lucie readers. Give them a try!

โ€”

๐—ช๐—ต๐—ผ ๐—ถ๐˜€ ๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ?
๐Ÿ‘‰ We enable brands to support their resellers with local marketing.

29/09/2025

๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€ โ€“ ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ถ๐—น๐—บ๐—ผ ๐—ข๐—ฝ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ต๐—ผ๐˜„ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐Ÿ‘“

Few are as organized, caring, and endlessly curious as Julia Berger, European Marketing Team Leader at Charmant Group. Julia manages 7 different brands across multiple European countries, each with its own personality.

I Interviewed her during Silmo Paris 2025. We talked about the variety in her work as a trade marketer, the advice she would give her rookie self 10 years ago, and of courseโ€ฆ which Charmant brand is her favorite.

Youโ€™ll have to wait for the full interview to hear it all, but this snippet might make you curious.

๐Ÿ‘‰ Follow CHARMANT Group on Linkedin or on Instagram.

โ€”

Who is Embrosa?
๐Ÿ‘‰ We enable brands to support their opticians with local marketing.

29/09/2025

๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€ โ€“ ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ถ๐—น๐—บ๐—ผ ๐—ข๐—ฝ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ต๐—ผ๐˜„ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐Ÿ‘“

If you visit a trade show with your team, what can you prepare? Martha Elsdijk shares her top preparation tips for companies visiting trade shows.

Why is her advice so spot on? Martha Elsdijk is Marketing & Communication Manager at PROMOSALONS Nederland. This is the team that brings French trade shows like Silmo Paris , SIAL Paris , Wine Paris RS and MAISON & OBJECT to the Dutch market.

Martha and I discussed the magic of French trade shows, the role of trade shows in the digital age, and the future of international fairs. The full interview is coming soon, but this snippet offers you a nice first preview.

๐Ÿ‘‰ Discover the trade show agenda: www.promosalons.com

โ€”

๐—ช๐—ต๐—ผ ๐—ถ๐˜€ Embrosa?
๐Ÿ‘‰ Making B2B2C marketing super easy for trade marketers.

29/09/2025

๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€ โ€“ ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ถ๐—น๐—บ๐—ผ ๐—ข๐—ฝ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ต๐—ผ๐˜„ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐Ÿ‘“
What does neuroscience have to do with handmade eyewear?
At Silmo Paris I asked Marco Hering, Head of Marketing at ๐—Ÿ๐˜‚๐—ป๐—ผ๐—ฟ ๐—”๐—š: the German eyewear brand known for its beautiful .
๐—›๐—ฎ๐—ป๐—ฑ๐—บ๐—ฎ๐—ฑ๐—ฒ frames, ๐˜๐—ถ๐—บ๐—ฒ๐—น๐—ฒ๐˜€๐˜€ design, ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ values.

Marco shared how Lunor uses the Limbicยฎ Types Model, a neuroscience-based framework of Dr. Hans-Georg Hรคusel that maps emotions and motivations rather than demographics. A fascinating way to guide brand communication. The full interview is coming soon, but hereโ€™s a first snippetโ€ฆ

๐Ÿ‘‰ Opticians: visit Lunor AG tomorrow, Monday 29 September, at SILMO Paris: booth 7 G050.
๐Ÿ‘‰ Already on your way home? Follow on Instagram.

โ€”

๐—ช๐—ต๐—ผ ๐—ถ๐˜€ ๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ?
๐Ÿ‘‰ We make it possible that brands support their opticians with local marketing.

28/09/2025

For all the opticians, friends, family, and professionals in my network (in other industries) who couldnโ€™t make it to the Silmo Paris optical trade show: whatโ€™s an optical trade show really like?

Itโ€™s hard to capture ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ฒ๐—ฒ๐—ฟ ๐—ฎ๐—ฏ๐˜‚๐—ป๐—ฑ๐—ฎ๐—ป๐—ฐ๐—ฒ of brands, design, ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†, and ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป that fill the exhibition floor. But hopefully, this short clip gives you a glimpse of the energy, positivity, and ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ฒ๐˜‚๐—ฟ of this incredible eyewear event in Paris.

For opticians: grab your car or hop on the train (๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ด๐˜ฌ ๐˜ฎ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ๐˜ข๐˜ญ๐˜ญ๐˜บ ... ๐˜ด๐˜ฌ๐˜ช๐˜ฑ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ญ๐˜ข๐˜ฏ๐˜ฆ ... ๐˜ต๐˜ณ๐˜ข๐˜ท๐˜ฆ๐˜ญ ๐˜จ๐˜ณ๐˜ฆ๐˜ฆ๐˜ฏ ๐ŸŒฑ) Silmo Paris is still open today (Sunday, September 28) and tomorrow (Monday, September 29, 2025). See you there! ๐Ÿ‘“

28/09/2025

Embrosa Talks โ€“ The Silmo Optical Trade Show Edition ๐Ÿ‘“

Yesterday was the first day of the world-class Silmo Paris trade show.
It was also the very first Silmo for Lieven Jacobs, PR/Marketing/Communication at theo eyewear .

Lieven joined theo eyewear at the start of this year, after 30 years of experience in communication. Working at such a creative, one-of-a-kind company is something special. theo eyewear is one of the few eyewear brands with true fans โ€” just like motorcyclists greet each other on the road, theo eyewear wearers do the same. ๐Ÿšดโ€โ™‚๏ธ๐Ÿ‘“

I asked Lieven what it feels like to be at Silmo Paris for the first time, how it is to work in such a creative environment, and which collection heโ€™s most proud of. The full interview will be online soon, but for nowโ€ฆ

๐Ÿ‘‰ Opticians: visit theo eyewear at stand 7 G062 and say hi to Lieven.

โ€”

Who is Embrosa?
๐Ÿ‘‰ Making B2B2C Marketing easy โ€” so brands help opticians win locally.

27/09/2025

๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€ โ€“ ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ถ๐—น๐—บ๐—ผ ๐™Š๐™ฅ๐™ฉ๐™ž๐™˜๐™–๐™ก ๐™๐™ง๐™–๐™™๐™š ๐™Ž๐™๐™ค๐™ฌ ๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐Ÿ‘“

Yesterday, on the first day of SILMO Paris we interviewed Teresa Faria (Marketing & Communications Director of GO Eyewear Europe). For her, SILMO Paris is the place to connect with both the French and international markets. ๐ŸŽง Listen to what she has to say and check out her amazing energy! ๐Ÿ”ฅ

And opticians visiting SILMO Paris:
๐Ÿ‘‰ Stop by GO EYEWEAR at stand 6 J043 and say hi to Teresa.

๐—ช๐—ต๐—ผ ๐—ถ๐˜€ ๐—˜๐—บ๐—ฏ๐—ฟ๐—ผ๐˜€๐—ฎ? ๐˜ž๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฃ๐˜ณ๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฐ๐˜ฑ๐˜ต๐˜ช๐˜ค๐˜ช๐˜ข๐˜ฏ๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ #๐˜ญ๐˜ฐ๐˜ค๐˜ข๐˜ญ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ.
๐Ÿ‘‰ ๐˜Œ๐˜ฎ๐˜ฃ๐˜ณ๐˜ฐ๐˜ด๐˜ข ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜‰2๐˜‰2๐˜Š ๐˜”๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ถ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ฆ๐˜ข๐˜ด๐˜บ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ด๐˜ถ๐˜ญ๐˜ต: ๐˜จ๐˜ถ๐˜ข๐˜ณ๐˜ข๐˜ฏ๐˜ต๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ, ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ-๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ฆ ๐˜ต๐˜ณ๐˜ข๐˜ง๐˜ง๐˜ช๐˜ค, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ข๐˜ญ๐˜ฆ๐˜ด.

โœจ What a blast at the Bold Optical Fair in Den Bosch!I was on the move with our two campaign rockstars โ€“ Susanne Vink & ...
23/09/2025

โœจ What a blast at the Bold Optical Fair in Den Bosch!

I was on the move with our two campaign rockstars โ€“ Susanne Vink & Ienke Hullegie ๐ŸŽธ๐Ÿ’ฅ

We loved catching up with our Dutch customers in the optical industry ๐Ÿ‘“ and had so much fun chatting with all the amazing trade marketers & brand managers.

What. A. Day! ๐Ÿ’ซ

โœจ Meet Lennar, our content creator at Embrosa!Lennar is always curious and eager to learn new things. Whether itโ€™s tech,...
09/09/2025

โœจ Meet Lennar, our content creator at Embrosa!

Lennar is always curious and eager to learn new things. Whether itโ€™s tech, sports, or meeting new people, heโ€™s always looking for fresh experiences and connections. ๐Ÿ’ฌ๐ŸŒ

Before joining Embrosa, Lennar studied Commercial Economics in Rotterdam and even wrote his thesis for Embrosaโ€”scoring a great result! ๐ŸŽ“ In September 2024, he started working with us part-time, bringing his marketing expertise to help with content creation, posting, and managing campaigns.

Heโ€™s a real team player, always ready to jump in and lend a hand wherever needed, ensuring everything runs smoothly and efficiently. ๐Ÿค

Weโ€™re lucky to have his creativity, energy, and enthusiasm driving our marketing efforts forward! ๐Ÿ’ก

โœจ Say hello to Ienke, our incredible Campaign Manager!With a background in Marketing & Communication and Small Business ...
02/09/2025

โœจ Say hello to Ienke, our incredible Campaign Manager!

With a background in Marketing & Communication and Small Business and Retail Management, Ienkeโ€™s journey has always been driven by a passion for growth and new challenges. ๐Ÿš€

In 2024, Ienke decided it was time for a fresh start, and a great connection led her to Embrosa, where she found the perfect new adventure at just the right moment! ๐Ÿ’ซ

Outside of work, Ienke is all about family. ๐Ÿก She loves spending time in her garden, tending to her vegetables ๐ŸŒฑ, and enjoying her book club ๐Ÿ“š. When she's not doing that, you can find her experimenting in the kitchen, baking sweet treats ๐Ÿฐ.

Her dedication, warmth, and love for new experiences shine through in everything she does at Embrosa! ๐ŸŒŸ

โœจ And BAM! Your ads are live. Everywhere ๐Ÿš€And hereโ€™s the real magic โ†’ every ad and post can be personalized for every re...
26/08/2025

โœจ And BAM! Your ads are live. Everywhere ๐Ÿš€

And hereโ€™s the real magic โ†’ every ad and post can be personalized for every reseller.

This is local marketing at Michelin-star level ๐Ÿ‘จโ€๐Ÿณโœจ
Feels too good to be true? We get it. But weโ€™re real. ๐Ÿ’š

Ask our partners โ€” theyโ€™ll tell you itโ€™s not a fairy tale. Itโ€™s called Embrosa, and it works.

๐Ÿ“ข Ready to take your marketing from โ€œmehโ€ to Super Marketer vibes?
Letโ€™s make it happen.

Adres

Kazernestraat 17-19
Venlo
5928NL

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Delen

We believe in the importance of diversity

We love inspiring brands and the local entrepreneurs that bring cities to life. We make it possible for their stories to reach the consumer and to create connections. We accomplish this through our platform for brands, our app for entrepreneurs, and the power of content.

Empowering local business!

How does it work?

Platform packed with pictures. We collect pictures with text from brands, suppliers, local government, influencers, associations for entrepreneurs and other sources in the Embrosa platform.