Embrosa

Participate in marketing campaigns funded by your brands 📯 Boost your visibility with branded marketing campaigns to attract local customers and drive sales

Generating continuous buzz is essential for enhancing your local visibility as a local shop owner. This requires investing time and money in online marketing. Your brands are eager to support you and empower you with a targeted local marketing campaign. Participate in marketing campaigns funded by your brands. We localize and personalize these brand campaigns for you. Shops use Embrosa to:
📣 Par

ticipate in marketing campaigns funded by your brands
✅ Check and approve every Ad and Timeline Post. You are always in control
🎭 Personalize Ads and Posts with your company name, logo, or even picture.
📯 Find and share ready-made social media posts on your own social channels
📊 Keep track of campaign statistics

07/10/2025

Meet Rogier, the brilliant Co-founder and CTO at Embrosa! 🌟

As a technology enthusiast with a passion for photography and reading, Rogier is always exploring new ways to innovate and stay ahead of the curve. 📸📚 He’s driven by curiosity and is deeply interested in understanding people and what motivates them, this curiosity fuels his creativity in all aspects of his work. 💡

If there’s a repetitive task, you can bet Rogier will automate it! 💻 He’s always looking for ways to streamline processes and make things more efficient. Whether it’s software development, R&D, cloud architecture, or operations, Rogier’s expertise is the backbone of Embrosa’s tech foundation. 🌐

Let’s give a big shoutout to Rogier for being the tech mastermind behind Embrosa’s success! 💥

01/10/2025

Meet Loes Brussen , a.k.a. “Lucie”, the behind Frank and Lucie: the eyewear brand creating reading glasses so stylish and affordable you wish you already needed them (𝘸𝘪𝘵𝘩 𝘣𝘭𝘶𝘦 𝘭𝘪𝘨𝘩𝘵 𝘧𝘪𝘭𝘵𝘦𝘳 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘭𝘺 𝘣𝘶𝘪𝘭𝘵 𝘪𝘯!) ✨

Next to readers, the brand also designs sunglasses, blue light glasses, and correction frames. Discover their wonderful collection: 𝙛𝙧𝙖𝙣𝙠𝙖𝙣𝙙𝙡𝙪𝙘𝙞𝙚.𝙘𝙤𝙢

I spoke with Loes at Silmo Paris about the diverse role of opticians and why and when she started Frank and Lucie. The full interview is coming soon, including a deep dive into the differences in selling eyewear not only through opticians but also in fashion stores and even bookshops. 📚👓

👏 Give it up for this entrepreneur who has already founded 2 successful companies: first, a B2B trade magazine business Eyeline , and now the eyewear brand Frank and Lucie loved by many. 💪

👉 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: visit frankandlucie.com to explore the collection.
👓 (𝗚𝗶𝗿𝗹)𝗳𝗿𝗶𝗲𝗻𝗱𝘀: There's no reason to feel 'ashamed' about needing reading glasses any longer! I assure you, you'll love the Frank and Lucie readers. Give them a try!

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𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮?
👉 We enable brands to support their resellers with local marketing.

29/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

Few are as organized, caring, and endlessly curious as Julia Berger, European Marketing Team Leader at Charmant Group. Julia manages 7 different brands across multiple European countries, each with its own personality.

I Interviewed her during Silmo Paris 2025. We talked about the variety in her work as a trade marketer, the advice she would give her rookie self 10 years ago, and of course… which Charmant brand is her favorite.

You’ll have to wait for the full interview to hear it all, but this snippet might make you curious.

👉 Follow CHARMANT Group on Linkedin or on Instagram.

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Who is Embrosa?
👉 We enable brands to support their opticians with local marketing.

29/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

If you visit a trade show with your team, what can you prepare? Martha Elsdijk shares her top preparation tips for companies visiting trade shows.

Why is her advice so spot on? Martha Elsdijk is Marketing & Communication Manager at PROMOSALONS Nederland. This is the team that brings French trade shows like Silmo Paris , SIAL Paris , Wine Paris RS and MAISON & OBJECT to the Dutch market.

Martha and I discussed the magic of French trade shows, the role of trade shows in the digital age, and the future of international fairs. The full interview is coming soon, but this snippet offers you a nice first preview.

👉 Discover the trade show agenda: www.promosalons.com

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𝗪𝗵𝗼 𝗶𝘀 Embrosa?
👉 Making B2B2C marketing super easy for trade marketers.

29/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓
What does neuroscience have to do with handmade eyewear?
At Silmo Paris I asked Marco Hering, Head of Marketing at 𝗟𝘂𝗻𝗼𝗿 𝗔𝗚: the German eyewear brand known for its beautiful .
𝗛𝗮𝗻𝗱𝗺𝗮𝗱𝗲 frames, 𝘁𝗶𝗺𝗲𝗹𝗲𝘀𝘀 design, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 values.

Marco shared how Lunor uses the Limbic® Types Model, a neuroscience-based framework of Dr. Hans-Georg Häusel that maps emotions and motivations rather than demographics. A fascinating way to guide brand communication. The full interview is coming soon, but here’s a first snippet…

👉 Opticians: visit Lunor AG tomorrow, Monday 29 September, at SILMO Paris: booth 7 G050.
👉 Already on your way home? Follow on Instagram.

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𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮?
👉 We make it possible that brands support their opticians with local marketing.

28/09/2025

For all the opticians, friends, family, and professionals in my network (in other industries) who couldn’t make it to the Silmo Paris optical trade show: what’s an optical trade show really like?

It’s hard to capture 𝘁𝗵𝗲 𝘀𝗵𝗲𝗲𝗿 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝗰𝗲 of brands, design, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, and 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 that fill the exhibition floor. But hopefully, this short clip gives you a glimpse of the energy, positivity, and 𝗴𝗿𝗮𝗻𝗱𝗲𝘂𝗿 of this incredible eyewear event in Paris.

For opticians: grab your car or hop on the train (𝘪𝘧 𝘺𝘰𝘶 𝘢𝘴𝘬 𝘮𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘭𝘺 ... 𝘴𝘬𝘪𝘱 𝘵𝘩𝘦 𝘱𝘭𝘢𝘯𝘦 ... 𝘵𝘳𝘢𝘷𝘦𝘭 𝘨𝘳𝘦𝘦𝘯 🌱) Silmo Paris is still open today (Sunday, September 28) and tomorrow (Monday, September 29, 2025). See you there! 👓

28/09/2025

Embrosa Talks – The Silmo Optical Trade Show Edition 👓

Yesterday was the first day of the world-class Silmo Paris trade show.
It was also the very first Silmo for Lieven Jacobs, PR/Marketing/Communication at theo eyewear .

Lieven joined theo eyewear at the start of this year, after 30 years of experience in communication. Working at such a creative, one-of-a-kind company is something special. theo eyewear is one of the few eyewear brands with true fans — just like motorcyclists greet each other on the road, theo eyewear wearers do the same. 🚴‍♂️👓

I asked Lieven what it feels like to be at Silmo Paris for the first time, how it is to work in such a creative environment, and which collection he’s most proud of. The full interview will be online soon, but for now…

👉 Opticians: visit theo eyewear at stand 7 G062 and say hi to Lieven.

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Who is Embrosa?
👉 Making B2B2C Marketing easy — so brands help opticians win locally.

27/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝙊𝙥𝙩𝙞𝙘𝙖𝙡 𝙏𝙧𝙖𝙙𝙚 𝙎𝙝𝙤𝙬 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

Yesterday, on the first day of SILMO Paris we interviewed Teresa Faria (Marketing & Communications Director of GO Eyewear Europe). For her, SILMO Paris is the place to connect with both the French and international markets. 🎧 Listen to what she has to say and check out her amazing energy! 🔥

And opticians visiting SILMO Paris:
👉 Stop by GO EYEWEAR at stand 6 J043 and say hi to Teresa.

𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮? 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘣𝘳𝘢𝘯𝘥𝘴 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦𝘪𝘳 𝘰𝘱𝘵𝘪𝘤𝘪𝘢𝘯𝘴 𝘸𝘪𝘵𝘩 #𝘭𝘰𝘤𝘢𝘭𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.
👉 𝘌𝘮𝘣𝘳𝘰𝘴𝘢 𝘮𝘢𝘬𝘦𝘴 𝘉2𝘉2𝘊 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘦𝘳 𝘦𝘢𝘴𝘺. 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵: 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦𝘥 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘮𝘰𝘳𝘦 𝘪𝘯-𝘴𝘵𝘰𝘳𝘦 𝘵𝘳𝘢𝘧𝘧𝘪𝘤, 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴.

23/09/2025

✨ What a blast at the Bold Optical Fair in Den Bosch!

I was on the move with our two campaign rockstars – Susanne Vink & Ienke Hullegie 🎸💥

We loved catching up with our Dutch customers in the optical industry 👓 and had so much fun chatting with all the amazing trade marketers & brand managers.

What. A. Day! 💫

09/09/2025

✨ Meet Lennar, our content creator at Embrosa!

Lennar is always curious and eager to learn new things. Whether it’s tech, sports, or meeting new people, he’s always looking for fresh experiences and connections. 💬🌍

Before joining Embrosa, Lennar studied Commercial Economics in Rotterdam and even wrote his thesis for Embrosa—scoring a great result! 🎓 In September 2024, he started working with us part-time, bringing his marketing expertise to help with content creation, posting, and managing campaigns.

He’s a real team player, always ready to jump in and lend a hand wherever needed, ensuring everything runs smoothly and efficiently. 🤝

We’re lucky to have his creativity, energy, and enthusiasm driving our marketing efforts forward! 💡

02/09/2025

✨ Say hello to Ienke, our incredible Campaign Manager!

With a background in Marketing & Communication and Small Business and Retail Management, Ienke’s journey has always been driven by a passion for growth and new challenges. 🚀

In 2024, Ienke decided it was time for a fresh start, and a great connection led her to Embrosa, where she found the perfect new adventure at just the right moment! 💫

Outside of work, Ienke is all about family. 🏡 She loves spending time in her garden, tending to her vegetables 🌱, and enjoying her book club 📚. When she's not doing that, you can find her experimenting in the kitchen, baking sweet treats 🍰.

Her dedication, warmth, and love for new experiences shine through in everything she does at Embrosa! 🌟

26/08/2025

✨ And BAM! Your ads are live. Everywhere 🚀

And here’s the real magic → every ad and post can be personalized for every reseller.

This is local marketing at Michelin-star level 👨‍🍳✨
Feels too good to be true? We get it. But we’re real. 💚

Ask our partners — they’ll tell you it’s not a fairy tale. It’s called Embrosa, and it works.

📢 Ready to take your marketing from “meh” to Super Marketer vibes?
Let’s make it happen.

Adres

Kazernestraat 17-19
Venlo
5928NL

Website

http://www.embrosa.com/

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Wees de eerste die het weet en laat ons u een e-mail sturen wanneer Embrosa nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Wilt u dat uw bedrijf hét hoogst genoteerde Mediabedrijf in Venlo wordt?

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Media-/nieuwsbedrijf

We believe in the importance of diversity

We love inspiring brands and the local entrepreneurs that bring cities to life. We make it possible for their stories to reach the consumer and to create connections. We accomplish this through our platform for brands, our app for entrepreneurs, and the power of content.

Empowering local business!

How does it work?

Platform packed with pictures. We collect pictures with text from brands, suppliers, local government, influencers, associations for entrepreneurs and other sources in the Embrosa platform.

07/10/2025

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29/09/2025

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27/09/2025

23/09/2025

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02/09/2025

26/08/2025

Adres

Website

Meldingen

Snelkoppelingen

Delen

Type

We believe in the importance of diversity

How does it work?