Embrosa

24/03/2026

27/11/2025

💬 “𝗜’𝗺 𝗿𝗲𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗯𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺. 𝗔 𝗯𝗶𝗴 𝘀𝗵𝗼𝘂𝘁-𝗼𝘂𝘁 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲: 𝗜 𝗮𝗹𝘄𝗮𝘆𝘀 𝗴𝗲𝘁 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝘀.”

Thank you, Steffi — the feeling is mutual.

In our latest customer case, Stephanie Blab “Steffi” shares why Embrosa has become a key part of Rodenstock’s marketing workflow.

Selling in 85 countries worldwide, Rodenstock is both B2B and B2C: and needed a platform that bridges that gap. “Embrosa offers a unique platform and service that fits exactly what we were looking for.”

Through Embrosa, their marketing content reaches opticians everywhere: quickly, locally, and on brand.

07/11/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮𝗧𝗮𝗹𝗸𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝟴𝟱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸

What I really admire in the team of Rodenstock is how they bring campaigns from an international Headquarters in Munich to every country in the world. Or at least 85 countries.

Stephanie “Steffi” Blab is the Online Communication Manager at Rodenstock: 𝗮 𝗵𝗶𝗴𝗵-𝘁𝗲𝗰𝗵, 𝗵𝗶𝗴𝗵-𝗲𝗻𝗱 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗼𝗳 𝗼𝗽𝗵𝘁𝗵𝗮𝗹𝗺𝗶𝗰 𝗹𝗲𝗻𝘀𝗲𝘀, known worldwide for and in eyewear. 👓

And this global brand is on a winning streak: winning prizes for their B.I.G. EXACT™ Sensitive lenses at SILMO Paris, at 𝗢𝗣𝗧𝗬𝗞𝗔 𝟮𝟬𝟮𝟱, and now they are also shortlisted for the 2025 Optician Awards! Congrats to the whole team 👏

Listen and Learn!

31/10/2025

✨ Say hello to Louwise, our amazing Digital Content Manager at Embrosa!

Louwise is all about embracing the freedom of remote work. 🌎 Whether it’s Spain, Portugal, or South Africa, she’s always on the move, finding new places to explore 🏄‍♀️.

Her love for adventure is matched only by her dedication to her work. From across the globe, Louwise is always engaged, assisting brands with campaigns and providing exceptional customer support. ✨

Outside of her work, Louwise is an avid photographer 📸 and loves to cook 🍳, just another way she brings creativity and joy into everything she does!

We’re proud to have Louwise on the team, she’s “absolutely 100%” dedicated to making an impact at Embrosa! 💯

27/10/2025

We enjoy collaborating with CooperVision Benelux for several years now. Today, Sander Uittenbogaard and Hinke van Berkum visited us at our office in DeManufactuur in .

We had a wonderful, productive time discussing how we can our processes and our . It was fantastic having you both here!

21/10/2025

💪 Show HER the Money, organized by LIOF, Borski Fund, and Rabobank, brought together founders, investors, and changemakers to raise awareness of the funding gap and empower more women to secure the investment they deserve to grow their ventures.

Our key takeaways:
✨ There’s an investor for every (female) founder — it takes time, persistence, and the right match. Don’t give up!
🤝 Access to strong investor networks is essential. Initiatives like The Angel Initiative and AtVenture Platform are creating valuable connections between founders and (female) business angels.
🦓 Beyond unicorns, we should also champion zebras: impactful companies that grow steadily and sustainably. Regional funds can play a key role here — fueling innovation that benefits both business and society.
💡 Founders: build a solid support system, manage your runway wisely, and remember — investor goals and founder realities don’t always align. Stay true to your own course.

17/10/2025

☀Enjoy 𝗼𝘂𝗿 𝘀𝘂𝗺𝗺𝗲𝗿 𝘁𝗵𝗿𝗼𝘄𝗯𝗮𝗰𝗸 𝘃𝗹𝗼𝗴 and 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗘𝗺𝗯𝗿𝗼𝘀𝗶𝗮𝗻𝘀 behind Embrosa.

One of our core values is 𝘞𝘦 𝘈𝘳𝘦 𝘙𝘦𝘢𝘭, and that also means showing who we are outside of work. So, as the days get shorter and the autumn break begins... we’re rewinding to July & August! ☀

Featuring 👨‍💻Rogier van den Berg, Susanne Vink, Lennar Schumacher, Sebastiaan Benjamins, Ienke Hullegie, moi, and sadly not Connie and Louwise, but they sure enjoyed watching the vlog ...

13/10/2025

𝗠𝗲𝗲𝘁 Nuria Antoli, CEO & Founder NURAFRAMES 👓

This is the final episode in our SILMO Paris interview series, and it couldn’t have ended on a more inspiring note.

I first met Nuria Antolí nearly 10 years ago, when she was still working as a brand manager at Xavier Garcia Eyewear Barcelona. Since then, she’s taken a leap: building NURAFRAMES, a company turning eyewear into impact.

What does Nuraframes do? They’ve developed an 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 that uses 𝗔𝗜 to monitor 𝗲𝘆𝗲 𝗵𝗲𝗮𝗹𝘁𝗵, detect visual anomalies early, and act as a bridge between users and eye care professionals: elevating 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝘃𝗲 𝗰𝗮𝗿𝗲 𝗶𝗻 𝘃𝗶𝘀𝗶𝗼𝗻.

In our conversation, we dive deep into how Nuria went from the 'corporate' side of eyewear to the frontier of health tech: and how she’s 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 for her .

𝗧𝗶𝗽: 𝗦𝗵𝗲'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀; 𝘀𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗴𝗲𝗹? 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗡𝘂𝗿𝗶𝗮 𝗔𝗻𝘁𝗼𝗹í 𝗳𝗿𝗼𝗺 𝗡𝗨𝗥𝗔𝗙𝗥𝗔𝗠𝗘𝗦!

07/10/2025

Meet Rogier, the brilliant Co-founder and CTO at Embrosa! 🌟

As a technology enthusiast with a passion for photography and reading, Rogier is always exploring new ways to innovate and stay ahead of the curve. 📸📚 He’s driven by curiosity and is deeply interested in understanding people and what motivates them, this curiosity fuels his creativity in all aspects of his work. 💡

If there’s a repetitive task, you can bet Rogier will automate it! 💻 He’s always looking for ways to streamline processes and make things more efficient. Whether it’s software development, R&D, cloud architecture, or operations, Rogier’s expertise is the backbone of Embrosa’s tech foundation. 🌐

Let’s give a big shoutout to Rogier for being the tech mastermind behind Embrosa’s success! 💥

01/10/2025

Meet Loes Brussen , a.k.a. “Lucie”, the behind Frank and Lucie: the eyewear brand creating reading glasses so stylish and affordable you wish you already needed them (𝘸𝘪𝘵𝘩 𝘣𝘭𝘶𝘦 𝘭𝘪𝘨𝘩𝘵 𝘧𝘪𝘭𝘵𝘦𝘳 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘭𝘺 𝘣𝘶𝘪𝘭𝘵 𝘪𝘯!) ✨

Next to readers, the brand also designs sunglasses, blue light glasses, and correction frames. Discover their wonderful collection: 𝙛𝙧𝙖𝙣𝙠𝙖𝙣𝙙𝙡𝙪𝙘𝙞𝙚.𝙘𝙤𝙢

I spoke with Loes at Silmo Paris about the diverse role of opticians and why and when she started Frank and Lucie. The full interview is coming soon, including a deep dive into the differences in selling eyewear not only through opticians but also in fashion stores and even bookshops. 📚👓

👏 Give it up for this entrepreneur who has already founded 2 successful companies: first, a B2B trade magazine business Eyeline , and now the eyewear brand Frank and Lucie loved by many. 💪

👉 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: visit frankandlucie.com to explore the collection.
👓 (𝗚𝗶𝗿𝗹)𝗳𝗿𝗶𝗲𝗻𝗱𝘀: There's no reason to feel 'ashamed' about needing reading glasses any longer! I assure you, you'll love the Frank and Lucie readers. Give them a try!

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𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮?
👉 We enable brands to support their resellers with local marketing.

29/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

Few are as organized, caring, and endlessly curious as Julia Berger, European Marketing Team Leader at Charmant Group. Julia manages 7 different brands across multiple European countries, each with its own personality.

I Interviewed her during Silmo Paris 2025. We talked about the variety in her work as a trade marketer, the advice she would give her rookie self 10 years ago, and of course… which Charmant brand is her favorite.

You’ll have to wait for the full interview to hear it all, but this snippet might make you curious.

👉 Follow CHARMANT Group on Linkedin or on Instagram.

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Who is Embrosa?
👉 We enable brands to support their opticians with local marketing.

29/09/2025

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

If you visit a trade show with your team, what can you prepare? Martha Elsdijk shares her top preparation tips for companies visiting trade shows.

Why is her advice so spot on? Martha Elsdijk is Marketing & Communication Manager at PROMOSALONS Nederland. This is the team that brings French trade shows like Silmo Paris , SIAL Paris , Wine Paris RS and MAISON & OBJECT to the Dutch market.

Martha and I discussed the magic of French trade shows, the role of trade shows in the digital age, and the future of international fairs. The full interview is coming soon, but this snippet offers you a nice first preview.

👉 Discover the trade show agenda: www.promosalons.com

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𝗪𝗵𝗼 𝗶𝘀 Embrosa?
👉 Making B2B2C marketing super easy for trade marketers.