Electric Friends

31/12/2025

✨ Happy New Year ✨

As 2026 soon begins, we want to take a moment to thank our incredible customers, partners, and friends across the broadcast and media industry.

This past year has been full of exciting milestones — smarter automation, smoother tracking, and more creative studio solutions. None of it would have been possible without your trust, collaboration, and passion for innovation.

In 2026, we look forward to:

⚡ pushing the boundaries of broadcast robotics

🎥 delivering even more reliable and intuitive workflows

🤝 strengthening partnerships around the world

Here’s to a year filled with stable shots, seamless productions, and innovation that inspires.

🥂 Happy New Year — and thank you for being part of the Electric Friends journey!

22/12/2025

Sending electric vibes and warm wishes to everyone in our network this holiday season! ⚡️☃️

Happy Holidays from the Electric Friends team!

21/02/2025

Electric Friends announced that its Board of Directors has appointed Stein-Inge Torset Øien as the new Chief Executive Officer.

18th of February 2025, Bergen, Norway Electric Friends today announced that its Board of Directors has appointed Stein-Inge Torset Øien as our new Chief Executive Officer, effective immediately. Stein-Inge comes from a position as CTO in Electric Friends, a position he has held since 2022 . Stein-I...

11/02/2025

Learn how GB News uses AxisCtrl for their multi-studio setup with multiple camera brands:

Electric Friends has been awarded the prestigious Best in Market 2024 Award in the TV Tech category for our innovative product, AxisCtrl.

17/12/2024

🏆 We’re thrilled to announce that Electric Friends has won the Best in Market 2024 Award in the TV Tech category for our AI-driven robotic control solution, AxisCtrl.

The Best in Market Awards distinguish and honour the products that have shone within the media and entertainment landscape in the last 12 months. Judged by a panel of industry experts, winning a Best in Market award highlights the achievements and efforts of companies that positively impact the media and entertainment market.

AxisCtrl is setting a new standard in studio robotics with features like:
✅ Multi-Gallery Control – Seamless multi-studio management
✅ AI-Driven Automation – Real-time camera control
✅ Open Architecture – No vendor lock-in

Thank you to the awards team 🤩

🔗 Learn more at https://hubs.ly/Q02_VLv-0

Electric Friends has been awarded the prestigious Best in Market 2024 Award in the TV Tech category for our innovative product, AxisCtrl.

16/09/2024

🏆AxisCtrl takes home a Best of Show award by TVBEurope at the IBC 🎉

We’re thrilled to announce that 𝘼𝙭𝙞𝙨𝘾𝙩𝙧𝙡 has won a 𝘽𝙚𝙨𝙩 𝙤𝙛 𝙎𝙝𝙤𝙬 𝘼𝙬𝙖𝙧𝙙 by TVBEurope at this year’s IBC! A huge thank you to our amazing team who made this possible 🤩

15/09/2024

Get ready for the "new world" with open robotic control - see AxisCtrl live at the IBC.

AxisCtrl is a first-time nominee for the Best of Show award at the IBC. Crossing fingers 🤩

Come by our stand in hall 11, stand 11.D34 to see our robotics solutions, the design Tower, Elevator and more.

14/09/2024

🤖 Day 2 at the IBC 2024

Find us in hall 11, right next to one of our partners, Canon EMEA, to see the new features of our open robotic control system, AxisCtrl, nominated for the Best of Show award ✨

Key features demonstrated at the IBC:

✔️ Multi-Shot Salvo with Timeline
✔️ AI-Driven Automated Production
✔️ Talent-Speech Driven Shots
✔️ Open Robotic Control

See you at 11.D34

13/09/2024

Our COO, Bjørn Nilsen in action for a big delegation from Bergen kommune, Vestland fylkeskommune and Bergen Næringsråd at the opening day of IBC ✨

See our state-of-the art robotic Tower and Elevator, and the latest version AxisCtrl, the #1 open robot control system.

Hall 11, stand 11.D34

13/09/2024

🤖 Our Business Unit Manager, Sven Magnus Jakobsen, in zoom for the IBC 2024 from our final adjustments for the show last night

See us in hall 11, stand 11.D34

05/09/2024

Want more information on our product? Download our latest brochure here: https://hubs.ly/Q02NzJCG0

05/09/2024

🚀 Get ready for the "new world" with open robotic control at IBC2024

Visit us at Stand 11.D34 to see how our cutting-edge robotic camera solutions and AI-driven automation are transforming studio production.

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗔𝘅𝗶𝘀𝗖𝘁𝗿𝗹 𝟮.𝟬 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴:

✅ Multi-shot salvo with timeline
✅ AI-powered automated production
✅ Talent-speech driven shots
✅ Open robotic control system

Our designer robots offer noiseless, seamless camera movements with tracks hidden in the studio floor for safety and efficiency.

Book a meeting with us at IBC today!

See Electric Friends robotic solutions and AI-driven PTZ camera control at IBC2024. Book your demo for the IBC Show.