
15/05/2025
It’s strange, but some projects become their own self-fulfilling prophecy.
5 years ago to this day we were driving into this mountainous valley on the north western coast of Norway, ready for an adventure, but we had no idea of what nature had in store for us. Spring was in full bloom, it was mid-may and it was nice and warm, well warm for Norway. We carried the gear to the cabin, as there was no road all the way. Prepped for the location scout the next day, and went to bed. While outside, the first fluffy white snowflake was beginning to fall, unbeknown to us as we were sleeping. When we awoke, winter had reclaimed the world outside. At first we didn’t think it would last, that the sun would melt it. Snow during the night in May was not unusual. But it kept coming. Even if this made the music video exponentially harder and more challenging, it made the video! Without the weather, the snow storm on the top of the mountain, everything, it would not had the same feeling. This was quite the adventure, and it was only the start.
Thanks to Einar and Wardruna for taking us along on that adventure, and thanks to everyone who toiled through the deep snow to make it happen and climb Lyfjaberg!