BrandGuff

09/07/2025

Every year, Cannes roars with ideas that claim to change the world.

But what happens when the metrics behind those award-winning campaigns start to fall apart?

In this powerful piece, Jayant Savant questions the blind pursuit of purpose-driven awards and asks the uncomfortable question:

Should great ideas only be celebrated if they change society or can creativity stand on its own merit?

👉Read the full story:

Advertising’s most sought-after, and celebrated creative festival just got done. The air of French Riviera was filled with conversations centered around brands, ideas, new business wins, agency birthings; and of course, the loud cheer of Lion wins. Social media platforms were abuzz showcasing many...

28/06/2025

BTL, an Indian electronics brand under Bajaj Tubes Ltd., signs with Limbic Advertising to lead its marketing efforts in Nepal.

In a strategic move that underscores Nepal’s growing relevance in South Asia’s brandscape, Indian electronics brand BTL has officially partnered with Limbic Advertising, appointing the Nepali agency as its exclusive marketing and brand consulting partner. The formal MoU was signed at The Soaltee...

20/06/2025

https://brandguff.com/news/detail/15675/

In a move that has reignited excitement in Nepal’s advertising space, Ncell Axiata has launched one of the boldest consumer campaigns in recent memory ‘Sadhain ON Crorepati’. With a massive Rs 1 Corore bumper cash prize and weekly giveaways of Rs 1 Lakh to 10 lucky winners, the ca…

13/06/2025

It’s time for the next chapter of .np

In our second edition, we’re not just bringing together creative minds, compelling case studies, and insights—we’re diving into the future.

This year, expect deeper learnings, bolder ideas, and a closer look at how technology, data, and AI can transform the way we do business, opening up new possibilities and opportunities.

We’re raising the bar once again—and we couldn’t have done it without the incredible support of our participants and partners. Last year was extraordinary. This year, we aim even higher.

Stay tuned. The future is just beginning.

02/06/2025

https://brandguff.com/news/detail/15674/

Nepal has made a bold leap in the world of advertising with the installation of its first-ever 3D anamorphic billboard. Unveiled at the bustling Itahari Chowk - A central junction in eastern Nepal with high footfall. The eye-catching display marks a milestone in the country’s marketing evolution. ...

26/05/2025

“Instead of chasing China and India, let’s create our own space.”
In this episode from 7 Questions to a Marketer, Mr. Ranjit Acharya shares why Nepal’s geography, market, and mindset call for niche branding backed by authentic storytelling.

👉Full episode out now on YouTube!
https://youtu.be/fRXMBulCD1k?si=KPSn-KT0G-q0bt6v

01/05/2025

👏👏

: Think your print campaign deserves the spotlight? 📰
Submit it now to the Marketers' Excellence Awards 2025 and take home the trophy! 🏆

Submit here: https://bit.ly/3EIGlSI

📅: June 13, 2025
📍: The Westin, Goregaon, Mumbai

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08/04/2025

https://brandguff.com/news/detail/15673/

Beanstalk Asia, a premium integrated marketing communications agency head quartered in Mumbai, has delivered the latest brand campaign, The Waltz, for LAMINAR Tiles, a premium 100% vitrified tile brand in Nepal by Lumbini Ceramics Ltd, achieving an extraordinary viewership exceeding 60 Million and m...

07/04/2025

https://brandguff.com/news/detail/15672/

Due to national security concerns, the U.S. government is pushing TikTok’s Chinese parent company, ByteDance, to sell its American operations. If they don’t, TikTok could face a ban in the U.S.—one of its biggest markets. Now, Amazon has reportedly made a bid to acquire TikTok, according…

27/03/2025

Season 2 is coming soon with a fresh perspective from industry’s best.
More knowledge, More Inspiration & More Marketing Magic!
Stay Tuned!

28/01/2025

The AI race just got a whole lot spicier.

20/01/2025

The race to electrify is on, &HONDA is the latest one to join.