13/05/2026
onceptualizing Identity ☺️
An Exploration in Automotive Typography & Poster Design 🏍️🎨After spending some time experimenting with new styles and layouts, I wanted to challenge myself by decoding the visual language of three distinct machines that are creating a lot of buzz on our streets right now.Instead of standard commercial layouts, my goal was to treat typography as a core structural asset matching the unique personality, weight, and heritage of each bike.
The Design Breakdown:
1️⃣ Triumph 400
(The Modern Classic): Focused on a premium, clean aesthetic. Used structured fonts and sophisticated spacing to reflect its British heritage and refined modern-retro look.
2️⃣ KTM Duke 390
(The Corner Rocket): Sharp, aggressive monospaced grids paired with high-contrast elements to mimic its raw, street-racing adrenaline.
3️⃣ Hero XPulse 210
(The Explorer): Embraced a gritty, textured approach with geographical elements and rugged typography to match its mountain-climbing,
James Bon Behance Logodesignersclub