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Online Course & Kajabi Expert
Turn your expertise into a course that's structured to teach + built to sell, so you can reach more people and get your time back.

06/07/2026

In between some of the COVID lockdowns, my body decided to have a spasm, and that was that.

A couple of weeks of pain turned into months of ongoing pain, which felt never-ending.

It wasn't the first time (I live with pain), but this one felt different.

So, I decided to talk to my Head of Faculty and take some extended leave.

I had no plans for this time; all I knew was that I needed to take some time off.

It ended up being the best decision I have ever made.

After feeling sorry for myself for the first few weeks, I signed up for a "How to Live with Pain" course, which was all about the mind-body connection.

I learnt about neuroplasticity and that we can rewire our brains.

I spent 3 months meditating, journalling, soaking up the sun, going to numerous Osteo appointments, practising visualisation, self-talk, and breathing.

This was the start of my journey into figuring out what I was going to do with my life, because standing in front of a classroom all day wasn't going to work anymore.

And while taking the course (which I loved), I couldn't help but keep seeing things that could be better. The way we engaged, where the content lived, how the creator showed up, how the resources were shared, and the structure of the live calls.

Even though my teacher brain was going a little wild every time I logged in or jumped on our weekly calls, it still took a while for things to finally click, but they did... (a few years later 😅)

So now, that's what I do. I create new courses for experts, consultants and specialists. I audit your current course and look for ways to make it better and more engaging.

📸 Picture of how the parentals and I had chats during lockdown.

24/06/2026

Your course isn't going to set itself up.

If the tech is the thing holding you up, this is for you.

You've got the expertise. You've got the content (or some of it). You just don't want to spend hours in the backend of Kajabi figuring out how it all fits together.

That's where I come in.

I take care of the whole setup for you. The course structure, the design, the checkout pages, welcome emails, automations, all of it. So by the time we're done, you've got something that's actually ready to go, not a half-finished course you still need to sort out.

I work mainly in Kajabi, but I've also set up courses in LearnWorlds, High Level, Systeme.io, and Circle.

And because I come from a teaching background, I'm not just thinking about how it looks. I'm thinking about how your students will move through it, where they might get stuck, and how to set it up so it actually works for them (and you).

If you're ready to get your course built, let's chat.

Book a call with me 👉 https://calendly.com/mickiedigital/30-minute-consultation

17/06/2026

Did you have training wheels on your bike when you were a kid?

I did. I actually had them much longer than any of my friends because balance wasn't my thing (it's still not 😅).

Scaffolding is a bit like having training wheels.

We use it all the time in teaching, but it seems to often be missing from online courses.

You can't teach someone something complex by just telling them. You need to build up to it and give them the smaller steps first.

That's scaffolding, and in an online course it looks like this:

Before teaching the big skill or concept, you make sure your students/clients have the smaller skills they need to get there.
You set up the lessons in clear steps that will take them through step by step and build towards the big skill they need.
You don't assume they have the knowledge or skill.

It's a different way of looking at online course structure, moving away from setting up lessons by topic to organising them in an order that builds from step 1 to step 15.

I spent years learning how people learn, and it's exactly what I do now too; build online courses that actually teach, not just talk at people.

14/06/2026

I tell my clients all the time that you need to talk about your course a lot.

While you're building it, before it comes out, during your launch week, and consistently after you launch it.

But I'm a little bad at taking my own advice.

I launched my Keep It or Cut It Guide last year, and I think I've posted about it once in 12 months 🤦‍♀️

The Keep It or Cut It Guide breaks down what belongs in your course and what doesn't.

Because overwhelming students with too much content is a real problem in a lot of courses, and overwhelmed clients don't keep going.

So if you're building a course now, thinking about building one, or have one and need to go through the content, this one's for you.

Grab your copy 👉 mickiedigital.com/keep-it-or-cut-it

10/06/2026

Two courses. Similar expertise. Similar audiences.

One course sells consistently. The other has had three buyers in 6 months.
The difference isn't the topic. It's not the platform. It's not even the price.

It's the promise.

The course that sells makes one thing really clear: here is exactly where you are now, here is exactly where you'll be after this, and here is why that transformation is worth paying for.

The course that just sits there usually has beautiful content. But the person looking at it can't quite picture themselves in it. They can't figure out what the outcome is or what they'll get. The gap between where they are now and where they'll be after isn't obvious enough.

I can usually tell within the first few minutes of looking at a course whether it's going to sell.

Not because I'm psychic (I'm definitely not 😅). Because there are specific things I look for, and most of them have nothing to do with the course's content.

If your course is just sitting there, it's worth asking: is the promise of what they'll get, the outcome, actually clear? Or are you assuming people can see what you can see?

03/06/2026

I didn't leave teaching because I stopped loving it.

I left because my body decided for me.

I remember the exact moment.

I was walking from my classroom to my car at the end of the day. Walking stick in hand because the pain had been bad. And somewhere in the middle of the courtyard, where the learners played at lunch, my legs just stopped working.

Not slowly. They just stopped.

I stood there, trying to move forward, but couldn't. I don't know how long I was there. All I kept thinking was I can't do this anymore. And then, because my brain does what it does, I started thinking about the drive home. The pain that comes with sitting in a car (it's honestly the worst). That I'd probably cry. That I'd get home and lie on the floor until I could get up the nerve to make dinner.

One of the Deputy Principals walked out and saw me standing there.
"You okay?"
I smiled; it was probably wobbly, but somehow it must've been convincing. "I'm fine, just thinking."
He laughed and said he'd see me tomorrow.

He did see me tomorrow. And for a little while longer.

But something changed while I was standing there in that courtyard. I knew I was running out of tomorrows in a job that I absolutely loved, and that I needed to figure out what came next before my body figured it out for me.

What I didn't expect was that years of learning how to actually teach people things would turn out to be the most valuable thing I'd carry into whatever came next.

Most course creators are experts in their topic. Very few have spent years thinking about how to teach it.

That gap became my thing.

02/06/2026

31-ish hours left on this!

Kajabi's 50% off promo closes soon, and I don't want you to miss it if you've been thinking about it.

Here's what you get:
50% off Kajabi for 12 months when you sign up through my link, plus a free Strategy Session with me so you actually know what to do with it once you're in.

I've helped lots of people get set up on Kajabi. The ones who move fastest are the ones who start with a clear plan, not just a login.

That's what the Strategy Session is for.

If you've been waiting for the right time, this is a pretty good one.

Get 50% off here 👉 https://app.kajabi.com/r/oomPSrVi/t/tbzd7f9k

21/05/2026

Kajabi has gone a bit nuts.

50% off for 12 months. That's real money back in your pocket while you get your course off the ground.

And because I want you to actually do something with it, I'm adding a free Strategy Session with me when you sign up through my link.

That's one hour where we figure out exactly what your course should look like, what platform setup you need, and what to do first, so you're not just paying for a tool that sits there.

Kajabi is the platform I use and recommend most, not because of a deal. Because for all its quirks, it's still the best all-in-one platform for what my clients need.

But 50% off for a whole year makes it a whole lot easier to say yes.

Link here if you want in. Promo closes 2 June 👉 https://app.kajabi.com/r/oomPSrVi/t/tbzd7f9k

07/05/2026

Most coaches don't have a finishing problem.
They have a module 3 problem.

I've worked on enough course builds now to see the pattern. Someone starts with so much energy. They have a clear idea, their outline is done, and module 1 is awesome.

Then they hit module 3, and everything slows down.

They start second-guessing what belongs in their course. They add more content "just in case." The lessons get longer. The learning gets lost.

And eventually, the whole thing just sits there.

Here's what I've noticed: it's never really a motivation problem. It's a structure problem that showed up way back at the start, before you even recorded a single lesson.

When you start with a list of topics instead of a clear outcome, the middle of your course has no anchor. So when you get to that point, you're guessing.

The fix isn't pushing through. It's going back to the one question that should have come first:

What does my learner need to be able to do by the end of this?

Everything else builds from that.

If your course build has stalled and you're not sure why, that's usually where we start.

29/04/2026

Networking has been a big one for me this year.

Getting out of my comfort zone, into groups of people I don't know, and building connections.

It's such a big part of running my business.

But it just hasn't happened in person this year.

A full calendar, a lot going on, it's been a juggle.

I've managed a few online ones, but the in-person stuff kept getting pushed.

Until last night, when Erica and I headed along to Jennifer's workshop on The Art of Storytelling.

And it was fab!

Jennifer is a storytelling master, and her 5 steps to storytelling helped us all tell our own stories and rework them for different contexts: business, clients, investors, and personal.

I made some new connections.

Got to catch up with two wonderful people I hadn't seen in person all year.

And stepped out of my comfort zone.

So worth it!

Address

Auckland

Website

https://www.mickiedigital.com/

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