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Mickie Digital

Kajabi & Marketing Expert 🤓
Add an extra income stream with a Kajabi course that helps you scale your coaching business from one-on-one to one-to-many.

10/06/2026

Two courses. Similar expertise. Similar audiences.

One course sells consistently. The other has had three buyers in 6 months.
The difference isn't the topic. It's not the platform. It's not even the price.

It's the promise.

The course that sells makes one thing really clear: here is exactly where you are now, here is exactly where you'll be after this, and here is why that transformation is worth paying for.

The course that just sits there usually has beautiful content. But the person looking at it can't quite picture themselves in it. They can't figure out what the outcome is or what they'll get. The gap between where they are now and where they'll be after isn't obvious enough.

I can usually tell within the first few minutes of looking at a course whether it's going to sell.

Not because I'm psychic (I'm definitely not 😅). Because there are specific things I look for, and most of them have nothing to do with the course's content.

If your course is just sitting there, it's worth asking: is the promise of what they'll get, the outcome, actually clear? Or are you assuming people can see what you can see?

03/06/2026

I didn't leave teaching because I stopped loving it.

I left because my body decided for me.

I remember the exact moment.

I was walking from my classroom to my car at the end of the day. Walking stick in hand because the pain had been bad. And somewhere in the middle of the courtyard, where the learners played at lunch, my legs just stopped working.

Not slowly. They just stopped.

I stood there, trying to move forward, but couldn't. I don't know how long I was there. All I kept thinking was I can't do this anymore. And then, because my brain does what it does, I started thinking about the drive home. The pain that comes with sitting in a car (it's honestly the worst). That I'd probably cry. That I'd get home and lie on the floor until I could get up the nerve to make dinner.

One of the Deputy Principals walked out and saw me standing there.
"You okay?"
I smiled; it was probably wobbly, but somehow it must've been convincing. "I'm fine, just thinking."
He laughed and said he'd see me tomorrow.

He did see me tomorrow. And for a little while longer.

But something changed while I was standing there in that courtyard. I knew I was running out of tomorrows in a job that I absolutely loved, and that I needed to figure out what came next before my body figured it out for me.

What I didn't expect was that years of learning how to actually teach people things would turn out to be the most valuable thing I'd carry into whatever came next.

Most course creators are experts in their topic. Very few have spent years thinking about how to teach it.

That gap became my thing.

02/06/2026

31-ish hours left on this!

Kajabi's 50% off promo closes soon, and I don't want you to miss it if you've been thinking about it.

Here's what you get:
50% off Kajabi for 12 months when you sign up through my link, plus a free Strategy Session with me so you actually know what to do with it once you're in.

I've helped lots of people get set up on Kajabi. The ones who move fastest are the ones who start with a clear plan, not just a login.

That's what the Strategy Session is for.

If you've been waiting for the right time, this is a pretty good one.

Get 50% off here 👉 https://app.kajabi.com/r/oomPSrVi/t/tbzd7f9k

21/05/2026

Kajabi has gone a bit nuts.

50% off for 12 months. That's real money back in your pocket while you get your course off the ground.

And because I want you to actually do something with it, I'm adding a free Strategy Session with me when you sign up through my link.

That's one hour where we figure out exactly what your course should look like, what platform setup you need, and what to do first, so you're not just paying for a tool that sits there.

Kajabi is the platform I use and recommend most, not because of a deal. Because for all its quirks, it's still the best all-in-one platform for what my clients need.

But 50% off for a whole year makes it a whole lot easier to say yes.

Link here if you want in. Promo closes 2 June 👉 https://app.kajabi.com/r/oomPSrVi/t/tbzd7f9k

07/05/2026

Most coaches don't have a finishing problem.
They have a module 3 problem.

I've worked on enough course builds now to see the pattern. Someone starts with so much energy. They have a clear idea, their outline is done, and module 1 is awesome.

Then they hit module 3, and everything slows down.

They start second-guessing what belongs in their course. They add more content "just in case." The lessons get longer. The learning gets lost.

And eventually, the whole thing just sits there.

Here's what I've noticed: it's never really a motivation problem. It's a structure problem that showed up way back at the start, before you even recorded a single lesson.

When you start with a list of topics instead of a clear outcome, the middle of your course has no anchor. So when you get to that point, you're guessing.

The fix isn't pushing through. It's going back to the one question that should have come first:

What does my learner need to be able to do by the end of this?

Everything else builds from that.

If your course build has stalled and you're not sure why, that's usually where we start.

29/04/2026

Networking has been a big one for me this year.

Getting out of my comfort zone, into groups of people I don't know, and building connections.

It's such a big part of running my business.

But it just hasn't happened in person this year.

A full calendar, a lot going on, it's been a juggle.

I've managed a few online ones, but the in-person stuff kept getting pushed.

Until last night, when Erica and I headed along to Jennifer's workshop on The Art of Storytelling.

And it was fab!

Jennifer is a storytelling master, and her 5 steps to storytelling helped us all tell our own stories and rework them for different contexts: business, clients, investors, and personal.

I made some new connections.

Got to catch up with two wonderful people I hadn't seen in person all year.

And stepped out of my comfort zone.

So worth it!

02/04/2026

If you've been thinking about trialling Kajabi, they've just dropped a pretty good promo!

✔️ 3 months for $99
✔️ Full platform access
✔️ AI business partner built in (if you want to use it)
✔️ Free 1:1 with their Customer Success team

And to make it even better, I'm adding in a free strategy session with me when you sign up using the link below 👇

The strategy session means you're not trying to figure it all out alone. It's your time to talk about:
Map out your course idea
Talk through the structure and content
Make sure you're setting things up in a way that actually makes sense for you

So if you've been:
Thinking about creating a course
Wanting to move your content into one place
Or just curious if Kajabi is the right fit

This is a really easy way to test it properly without a big upfront investment.

Get your 3 months for $99 here 👉 https://app.kajabi.com/r/oomPSrVi/t/cuonlqte

31/03/2026

Being an ex-teacher has such a big impact on how I design online courses.

Because I don't just think about them as content.

I think about how someone is actually going to learn this.

And that's a very different starting point.

Most people start with:
"What should I include?"

My teacher brain starts with:
"What does someone need to walk away able to do (insert your outcome)?"

And that's a very different way to start planning a course.

It usually means less content, not more.
More structure.
A clear pathway from start to finish.

Because most of the time, more content doesn't make a course better.

I see a lot of courses that are packed with value but are overwhelming, hard to follow, and that people don't actually finish.

So when I'm working with clients, I'm always thinking:
Where are they going to get stuck, and what do we do to get them unstuck?
What needs to come first before everything else?
What will actually make this learning/idea click? (Because that's the transformation moment!)

My teacher brain never really left; it just looks a little different now.

26/03/2026

Just because something could be a course doesn't mean it should be.

I see this a lot with people who are ready to scale.

You've got the experience and knowledge.
You've got people asking you for help.

So, the next step feels like turning it into a course.

But this isn't always the right next step.
And, it's also where things can go sideways.

If the process isn't clear
If the results aren't consistent
If you're still figuring it out as you go

A course won't help with that.

The strongest courses I've worked on all have one thing in common.

They're built from something that is already working.

A proven process
Clear outcomes
A result you've helped walk people through more than once.

That's what makes a course feel simple, effective, and what makes it sell.

If you've got an idea and you're wondering if it's ready to be a course...
You're not wrong.
But you might need to validate it first.

13/02/2026

I made a change this year.

I made one last year, too.
And the year before that.

Last year, I moved closer to my whānau. My parents are older. I wanted to be nearer the beach. Health has been a factor. My nephews are all teenagers now. It just made sense.

When I made the move, I said I'd start walking with Dad on the beach each morning.

I didn't do it last year. But a couple of weeks ago, I was thinking about Dad's 80th birthday coming up, about time moving faster than we realise. Then one morning, I woke up at 5 am, like it was meant to be.

I got up, got dressed, and walked down the hill to meet him at the café. It was a bit of a surprise to both of us.

Since then, three or four times a week, we've been walking together. And while we're out there, we watch the sunrise over the water.

Even though we're not the only early birds, and even though we're not always quiet, it's a peaceful moment.

The side benefit is the exercise, and the fact that it's been amazing for my productivity when I get back and sit behind my desk.

Time is limited. Whether it's with the people we love, or the hours we get in a day.

For me, it's not about how much I can pack into a week.
It's about how I use that time, and who I spend it with.

That idea of using your time more intentionally…
Time is limited. Whether it's with the people we love or the hours we get in a day.

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https://www.mickiedigital.com/

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