Mickie Digital, Auckland (2025)

09/12/2025

Have you ever been building your course, but feel like you're talking into the void?

It feels like that, right? No one to bounce off as you record your videos and make your content.

It's not like a classroom or a live workshop where people are engaging with you as you go through it.

And right now, content like that is everywhere.
We're overloaded with it through videos, AI, and ads.

And if you feel like something is missing from your course, you're definitely not alone.

People don't just want content; they want spaces where they can connect.
They want to feel seen and heard.
They want to know they're not alone.
They want a place where they can grow.

That's where community comes in.
And, I'm not saying you have to build something big or busy or always on.
But something real.

If you're building a course (or already have one), and you're wondering how to create more connection, swipe through.

09/10/2025

A few years ago, I was standing in a classroom, teaching teenagers.

Fast forward a bit, and somehow, I'm sitting down with Sam & Jo on The VA Show as the VA of the Year 2025.

We talked about all the twists and turns from living with chronic pain, to leaving teaching, to becoming a Creative VA, to finding my thing as an Online Course Expert.

This little snippet from our chat is me talking about helping clients create courses that actually teach (and not just talk at people).

It was the best first podcast experience, and honestly felt like catching up with two friends over a cuppa ☕

Listen to the full episode on your favourite podcast player.

26/09/2025

Saturday night was one with all the feels. 🥹

Celebrations.
Farewells.
New beginnings.

Everything in one power-packed night.

To say I wasn't expecting most of it would be an understatement.

There are so many people to thank...

To our fearless leaders, Sam and Jo, thank you for your endless support and for being the best hype duo.

To my biz bestie, Toyah-Maree, I couldn't do this journey without you always being there, no matter if it's about biz, plants or books, your support has always been unwavering.

To Seea for being the most awesome sponsorship trio.
To Owen Culliney Law - Waihi for sponsoring the Top VA Team Member Award.
To Heidi from Juicy CRM for sponsoring the Top Creative VA Award and drinking bubbles with me.
To Jason for you know what 😉
To Miraka for being the most awesome MC.
To Anita Burgess Photography and Riddle Media for always doing such an amazing job at capturing the night.
To Amber for making sure my dress looked perfect all night.

To all the award-winners and finalists, CONGRATS!

The next 12 months are going to be a period of change, growth, and innovation. Watch this space 👀

16/09/2025

Before you record a single lesson, pause.
Your course starts on paper.

I always begin with one thing:
Who you help + what changes by the end.

Picture this: a consultant comes to me with 27 ideas.
Great ideas, but all pulling in different directions.
Together, we strip it back to one transformation.
Suddenly, the whole course gets lighter, clearer, and doable.

Here's the quick-start I use in planning sessions:

1) The person:
Who is this really for? One type of person. Not "everyone."

2) The outcome:
Finish this sentence: "By the end, you'll be able to ______."

3) The path:
List 5–7 big steps that get them there.

4) The proof:
What stories, examples, or quick wins will build trust early?

5) The boundaries:
What belongs in a different offer? Park it. Keep this course on track to deliver your earlier promise.

If you can answer those five, you've got a strong start.

Need a thinking partner for this bit?
I run focused strategy sessions where we map your promise and path in real time.

Book here 👉 https://www.mickiedigital.com/course-strategy

10/09/2025

Kajabi's got a fantastic deal running this week – 3 months for $99! 🤩

If you've been thinking about getting your course online, this is a great time to start.

You've got 90 days to play with the platform, build your course, set up emails, launch a freebie, whatever you've been putting off.

And if you use my affiliate link to sign up, I'll throw in a FREE 30-minute strategy session with me. 💁‍♀️

We can talk about anything. Your course ideas, Kajabi setup, content plan, or just what's been holding you back from launching.

No pressure, just practical help to get things moving.

Promo link 👉 https://app.kajabi.com/r/oomPSrVi/t/yz6r8qpe

29/08/2025

It has been a month of networking!

Last night: LinkedInLocal Auckland with Justin Kabbani sharing some epic AI insights. Thanks to Keri and Stuart for organising such a fab event!

Joined a new online networking group: ConnectHER. Already having amazing convos every week and connecting with so many new faces.

Sipped and shared at Microsoft, hearing from two inspiring women leaders in tech. Thank you, Rochelle, for hosting such a powerful session.

Monthly VANNZ catch-up with my fave Auckland VAs — and took Amber with me to help pick my outfit for the VA Awards next month 🙌

Had a spontaneous lunch with a group of experts I never thought to catch up with before. Such good chats.

Wrapped it all up with a workshop today with Lizzie & Jane, all about money and pricing. Big realisations and mindset shifts around money (in biz and life).

So many convos. So many humans. So much goodness.

28/08/2025

I was an oops baby.

Seriously. I wasn't meant to be.

Mum and Dad had decided no more kids, and then 10 years later, surprise, I showed up.

My dad says I was meant to be, but I'm still sticking with the oops, baby theory 😅

Because of the age gap, my parents were a little more hands-off with me, and I was maybe just a tiny bit feral.

It also meant I was a little spoiled 🤏

And when I didn't get my way?

I used to throw full-blown tantrums. Like, scream-down-the-house tantrums 🫣

So, my siblings gave me a nickname: Mickie Monster.

Over the years, it got shortened to Mickie (and I stopped throwing tantrums).

It's what my siblings call me.
My nephews call me Aunty Mickie.
It's how my name's written in birthday cards, text messages, and contact lists.

It's become my name to them. 🥰

So, when it came time to name my biz, I wanted something personal.

My brother suggested something with Mickie.

And that was it. Mickie Digital was born.

Sometimes the names people give us become something more.

This one stuck and now it's part of my brand, my biz, and how I show up.

22/08/2025

If you've got a course idea sitting half-finished in your Google Drive, or you've already started, but it feels messy, overwhelming, or like it's missing something, then this is for you.

This is the work I do every day:
👉 Helping coaches and consultants take their expertise and turn it into a clear, structured, engaging course.
👉 Building it so it flows from one lesson to the next, and students don't just sign up, they actually finish.
👉 Supporting you with the tech and strategy so you can stop second-guessing and finally launch your course.

I know how frustrating it can feel to circle around the same course idea for ages, but you don't have to keep doing it alone.

So, if 2025 is the year you want to finally launch your course, I'd love to help.

Book a free, no-obligation discovery call and let's talk about what's possible.

22/08/2025

Here's the thing about courses: most people don't get stuck because they don't have enough content.
They get stuck because they don't have a straightforward approach.

That's where I come in.

I don't believe in a one-size-fits-all approach or just copying and pasting stuff into a template.
And I don't believe a course should feel like a uni lecture.

Instead, my approach is simple and works with you:
👉 We start with the outcome. What's the one transformation you want your people to have?
👉 Then we strip back the noise. What content is essential to get them there, and what can we leave out?
👉 We build a structure that flows like a story and is engaging, so your clients aren't left guessing what's next.
👉 And we make it feel like you, not some just generic course anyone could've built.

Together, we turn your pile of ideas into a course that's clear, engaging, and moves your business forward.

21/08/2025

I've heard this a lot:
"I have so much content to put in my course to make it valuable."

Sounds logical, right? The more you give, the more people get.
Except that's not how it works.

Here's the real problem 👇
When you throw everything in, students get overwhelmed.
They lose the thread of learning, stop engaging, and never finish.

It's not about adding more.
It's about making space for clarity, practice, and connection.

That's why I created the Keep It or Cut It guide. It walks you through exactly how to work out what content stays, and what goes.

Because the real issue isn't that you don't have enough content.
It's that you've got too much and no clear way to decide what should actually go in your course.

Get your copy here 👉 https://www.mickiedigital.com/keep-it-or-cut-it

20/08/2025

The online course world has shifted.

People don't just want information anymore — they can Google that or watch a YouTube video.

They want connection.

They want to engage with the content and with each other.
They want a space to ask questions as they go.
They want to see how other people are applying the lessons, share their own wins, and not feel like they're learning in isolation.

That's where a community comes in.

Discussion spaces, challenges, prompts, live Q&As, and other things that transform a course from just videos and workbooks into something people are excited to come back to.

Because at the end of the day, people don't just sign up for information.
They sign up for a transformation and to learn from you 🫵

19/08/2025

When I think about the work I get to do with Kairākau, it's never just about tech or platforms — it's about supporting kaupapa that actually matter.

Scarlet said I bring "teaching smarts and manaaki" into projects, and that came through in one of my favourite builds, the Ngāpuhi Te Reo course.

The content was already powerful, but the challenge was turning it into something learners could actually follow and practice. Scarlet described my role as helping to "build internal capability and capacity", not just dropping a course in and leaving, but working alongside the team and tutor so they can keep growing it themselves.

We added structure, flow, and quizzes that now give the learners space to engage and apply what they are learning, and the result is a learning journey that honours the content while making it accessible to more people.

Like Scarlet said, it's about "strengthening the collective mahi." And honestly, that's the part of this work I'm most proud of.

Mickie Digital

09/12/2025

09/10/2025

26/09/2025

16/09/2025

10/09/2025

29/08/2025

28/08/2025

22/08/2025

22/08/2025

21/08/2025

20/08/2025

19/08/2025

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