
27/09/2025
😱78% of artists feel lost. After seeing this data, I know exactly why. (SWIPE to see the numbers that reveal everything ->)
🤓I was reading a piece on the AlphaTheta (Pioneer DJ) blog covering a survey of 2,000 artists by the Pete Tong DJ Academy, and the data revealed a crisis hiding in plain sight:
92% believe veterans should share knowledge (but most don't)
72% find pathways completely unclear
62% feel locked out of a "closed club"
But here's what the data doesn't tell you—the real reason so many feel lost:
😵💫🫨We're all chasing the wrong definition of success.
Your feed is flooded with main stage moments and "packed" coffee shop gigs. But social media won't show you:
→ The DJ making $200K/year playing corporate events (never posts, too busy working)
→ The restaurant DJ booked solid for 8 years straight (invisible on Instagram, visible in his bank account)
→ The mobile DJ who owns 3 systems and employs 2 other DJs (built a business, not a brand)
Meanwhile, those viral festival moments? Most do it for free for exposure and content, which led to... stacking up unpaid bills, unless you are established.
The truth: Most of those "success" posts are economic disasters disguised as career wins.
🧠Before you chase the spotlight, define your path:
Do you want to entertain people or build a business?
Do you want viral moments or consistent income?
Do you want to be famous or financially free?
Your path defines your strategy. The mobile DJ studies business systems. The club DJ studies brand building. The corporate DJ studies client relations.
All are valid. All can be profitable. But they require completely different approaches.👀
This is why 78% feel lost—they're chasing someone else's definition of success instead of defining their own.
What type of DJ do you actually want to be? Drop it below—let's get real about your goals.
Tag an artist who needs to stop chasing the wrong success.