Engaging Partners

16/05/2022

Our next Leaders Lab episode streams live as part of this Thursday.

If you've ever wanted to learn how to improve your marketing and sales strategies, and win business in international markets, now's your chance!

Register for the webinar now, and we'll see you on the 19th May.

Boyd chats with HubSpot's Senior Transformation Partner Hugo Venter about embracing digital change for global success.

12/05/2022

"A great CRM is one that aligns your teams around a single source of truth, fostering collaboration and giving everyone insight into the entire customer journey. It’s both super powerful, and easy enough for anyone to use. And, as your business scales, a great CRM will grow with you." - HubSpot

10/05/2022

We’re proud to be part of , Aotearoa’s leading festival of tech and innovation.

Join our virtual event on the 19th of May as we tackle the topic of digital transformation, more specifically how to embrace this change to win in global markets.

Come along to be inspired and learn the strategies and technologies needed to enable business success in the face of digital change. Register for the webinar below 👇

https://bit.ly/3M00pOF

Boyd chats with HubSpot's Senior Transformation Partner Hugo Venter about embracing digital change for global success.

04/05/2022

Straight from the EP office shelves...

28/04/2022

In our latest blog, we interview EP Founder Boyd Wason about his experience creating over 300 persona profiles! 👯‍♂️👯‍♀️

So if you have any questions about persona development, the buyers journey, or how it all fits together from a strategic point of view, we've got the answers for you!

Read the blog below 👇

In this blog, we explain how to create buyers personas and navigate the buyers journey, and share we've learnt from creating over 300 persona profiles.

27/04/2022

Because your customer is also your #1 sales tool!

This is a fantastic blog that explains what exceptional customer service looks like and how you can provide it at your business. Investing in your customer service experience now will be a real business differentiator in the future.

Let us know what you think in the comments!

Use these tips to improve your customer service experience -- and to avoid some of the pitfalls your competition is falling into.

24/04/2022

As the stars that shall be bright when we are dust,
Moving in marches upon the heavenly plain;
As the stars that are starry in the time of our darkness,
To the end, to the end, they remain.

We will remember them.

20/04/2022

STREAM our latest Leaders Lab episode with Topic Buddy founder Jay Sen now!

In this Lab, we chat about the intricacies of persona profiles and the importance of establishing profiles that actually work for your brand. We also share our top tips for persona development and discuss the pivotal role that AI can play in this process.

Watch it at the link below 👇

https://bit.ly/3EvW9DH

14/04/2022

Because ... “what else do you do with a Guinness egg?” 😂

Kiwi ingenuity at its finest? We think so!

Whether you’re hiking the Routeburn or putting your feet up on the couch, we hope you have a fantastic long weekend.

Mā te wā ☺️

12/04/2022

We've recently updated the look and feel of the EP homepage!

People often think that the HubSpot CMS has limitations that restrict the possibilities of good design. So, as advocators for growth-driven design, we decided to reiterate that fact that fantastic-looking websites can indeed be built on CMS Hub.

To view the entire new homepage head to the link below, and if you're thinking it's time for a website redesign, don't hesitate to get in touch.

https://bit.ly/3jv0Sfl

07/04/2022

Creating a strong visual identity shows people who you are, why they should interact with you, and helps establish an emotional connection to your brand identity. Visual identity plays an essential role in branding and helps to create an emotional connection with your audience, which can lead 57% of these customers to increase spending!

If you're curious to learn more about visual identities, and view some inspirational examples, we recommend you check out this fantastic HubSpot blog below 👇

Does your brand have a clear visual identity? If not, this guide breaks down how to create one, along with examples for inspiration.

30/03/2022

If you have anything to do with the marketing world, you've likely heard the term 'buyer persona' tossed around a lot. It seems like everyone has them, or knows how to create them, but in reality, that's not the case.

Boyd has created over 300 persona profiles in his career, and in this Leaders Lab, he's going to share experience and insights into getting them right! He'll chat to Topic Buddy founder, Jay Sen, about the who, what, when, why, and how of persona profiles, to help you supercharge your content marketing strategy.

https://bit.ly/3IR0txK