20/11/2025
The Instagram algorithm is always shifting, but right now, here is what’s working.
We’ve rounded up the top 4 content types that are getting the most love in the feed at the moment. From short-form Reels to keyword-rich captions, these are the formats you’ll want to lean into if you’re chasing reach, engagement, and discoverability.
Let us know in the comments: Which one are you already using?