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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Matter NZ

Matter is a social media marketing agency in Auckland, New Zealand. We are Matter, a digital marketing agency in Auckland, New Zealand, established in 2011.

Our experienced team is committed to boosting your business growth and revenue through effective digital marketing strategies that actually make a difference. Drop us a line, and let's discuss how we can elevate your business over coffee or a call.

25/09/2025

From spontaneous sharing to smarter ad placements and a profile change that’s already sparking conversation, these updates are worth keeping in mind.

📲 Social media update: Instagram is testing “Shots”

📢 Digital marketing update: Meta is making Reels Trending Ads available to more advertisers.

🎥 Content marketing update: Instagram is moving Story Highlights to the grid

Curious why these updates actually matter? Subscribe to our weekly ‘3 in 3’ newsletter https://www.matteragency.co.nz/

18/09/2025

The marketing updates you need to know this week!

Social media update: Instagram is testing search shortcuts on Reels, following TikTok's search feature for content discoverability.
Digital marketing update: Google's improved Demand Gen reporting breaks down performance for YouTube In-Stream, In-Feed and Shorts.
Content marketing update: Instagram lets you pin your own comments on posts, allowing for better control over your comment sections

To stay updated with the latest in marketing, sign up for our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

15/09/2025

Static ads are making a comeback - and for good reason.

In a busy feed, a single frame can deliver your message instantly. A strong static ad with clear, engaging messaging can stop the scroll – and, in a busy feed, that’s more valuable than ever.

Read the full blog to get our take on why statics are working so well. https://shorturl.at/bGtt6

12/09/2025

The freshest marketing updates for this week!

📱Social media: Instagram continues to trial new features to enhance its user experience. Picture-in-picture Reels could be coming soon, allowing people to watch Reels while using other apps.

Digital marketing: Apple has announced it will be launching its AI-powered search engine "World Knowledge Answers" as early as March 2026.

Content marketing: Big news for tablet fans, Instagram has launched an app for iPad. This means Instagram now has distinct user experiences across mobile, desktop, and tablet.

Want to know why these updates matter? Sign up for our newsletter https://www.matteragency.co.nz/

05/09/2025

The newest marketing updates you need to know!

Social media update: Instagram adds series linking for Reels - finally catching up to TikTok's connected content feature.
Digital marketing update: TikTok Shop forces all advertisers onto GMV Max AI tool starting September 1st - no more manual control.
Content marketing update: YouTube shares its official playbook for content ideas, including refreshing hits and trend-tapping

Sign up for our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

Are you planning to test Instagram's new Reels series feature? Let us know your thoughts below! 👇

27/08/2025

The marketing updates everyone's buzzing about!

Social media update: Instagram quietly expands post formats with new 1080 x 1440px size
Digital marketing update: Google launches AI Mode, fundamentally changing search results display
Content marketing update: TikTok limits hashtags to 5 per post to prioritise content relevance

Sign up to our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

Have you tried Google AI Mode? Let us know your thoughts below! 👇

20/08/2025

Three of the biggest marketing updates that you need to know this week!

Social media update: Instagram head confirms Edits app helps with reach
Digital marketing update: Meta goes all-in on AI with "superintelligence" goal driving 20% video growth
Content marketing update: YouTube tests collaboration feature for cross-audience reach

Sign up to our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

17/08/2025

Marketing moves fast. But staying on top of it doesn’t have to slow you down.

Our ‘3 in 3’ newsletter gives you three marketing updates and why they matter every week, all in just three minutes. No unnecessary detail, just the updates you need to stay ahead.

Sign up - https://www.matteragency.co.nz/

15/08/2025

The three marketing updates you need to know this week!

Social media update: Instagram reiterates location sharing is optional following the new Friend Map feature backlash
Digital marketing update: Meta expands "Value Rules" for precision ad targeting based on customer value
Content marketing update: ChatGPT 5 transforms marketing capabilities with human-AI collaboration

To learn why these updates matter, sign up to our weekly “3 in 3" newsletter - https://www.matteragency.co.nz/

What do you think about the backlash Instagram received for the new Friend Map feature? Comment below 👇

08/08/2025

Three of the biggest marketing updates that you need to know this week!

Social media update: Instagram tests analytics showing exact like moments in Reels
Digital marketing update: LinkedIn launches flexible ad creation with Beta access
Content marketing update: TikTok expands "Footnotes" community fact-checking test

Sign up to our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

Which of these new features are you most excited to try? Drop your thoughts below 👇

07/08/2025

Our homepage has a new look! We’ve refreshed it to better reflect the creative work we love doing and the content we get to produce for our incredible clients.

Head over to our website to check it out: https://www.matteragency.co.nz/

30/07/2025

The latest marketing updates reveal exciting new opportunities for brands!

Platforms are innovating with exclusive features and powerful AI tools to help creators stand out:
- Social media update: Instagram tests "secret codes" for exclusive Reels content
- Digital marketing update: Google expands AI search sorting as overviews impact referral traffic
- Content marketing update: YouTube adds generative AI features to Shorts creation

Sign up to our weekly "3 in 3" newsletter - https://www.matteragency.co.nz/

What's your take on these new platform features? Are you excited about secret codes for exclusive content? Comment below 👇

Address

35 George Street, Kingsland
Auckland

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+64275109747

Website

http://matteragency.co.nz/

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