Thompson Spencer Agency

Thompson Spencer Agency We are a full-funnel, full-noise creative and media agency, built to help business dominate, not just participate. Marketing changes fast.

With a cross-functional team of modern agency experts we deliver sharp strategy, canny creative and media solutions that drive real results. With a cross-functional team of modern agency experts we deliver sharp strategy, canny creative and media solutions that drive real results in the channels where people live. Thompson Spencer is a truly modern advertising agency with expert capability across

the full marketing funnel. Our expertise spans everything from bold creative to media buying and social to specialist audiences. This allows us to find the best solution for you, not the best outcome for us. We make sure you stay ahead. Our team of AI futurists, creative disruptors, and media maestros craft full-funnel strategies that don’t just work - they win. Our specialist teams:
Magnesium - Creative and Video Production
TS Media - Traditional & Digital Media
Socialites - Social Media
Reason - Performance Media
Flying Tiger - Chinese language advertising
People of Influence - Talent Management

Have you seen the Joy Rides buses around Tāmaki Makaurau? 🚌✨🚍With and 9 brand partners, we wrapped busses in festive l...
16/12/2025

Have you seen the Joy Rides buses around Tāmaki Makaurau? 🚌✨🚍

With and 9 brand partners, we wrapped busses in festive looks, and it was activations and surprises a-plenty on board.

Highlights: Noel Leeming pass-the-parcel rides (every layer saw a winner 🎁, live crosses with The Breeze NZ (cheers, Gerry 😇) and the wonderful Jona the sining bus driver taking his singing talents from behind the driver’s wheel all the way to the stage at Christmas in the Park. And, the Joy Rides busses made a colourful convoy at the Auckland Santa Parade.

If you spot a Joy Rides buys, tag us and AT - we love to see it!

WE DID IT! ⭐️⭐️Mel and Wendy are winging their way back from Singapore to celebrate with the team, fresh from last night...
10/12/2025

WE DID IT! ⭐️⭐️

Mel and Wendy are winging their way back from Singapore to celebrate with the team, fresh from last night’s Campaign Agency of the Year Awards presentation at the Pan Pacific Orchard, bringing with them some very special hardware:

🏆 Gold - Australia/New Zealand Social Media Agency of the Year
🏆 Bronze - Australia/New Zealand Influencer Marketing Agency of the Year
Plus a shortlist for Australia/New Zealand Independent Agency of the Year.

With only one Gold awarded per category in ANZ, this means we are the #1 Social Media Agency across New Zealand and Australia for 2025! Congrats to our fellow Social finalists We Are Social Australia and WiredCo. - outstanding work and very tough competition all round.

Thank you, thank you, THANK YOU to our amazing crew and clients. What a heart-swelling reflection and validation of the work we’ve achieved together.

Taking out Aotearoa New Zealand Agency of the Year at the B&Ts in Sydney less than two weeks ago, and now a Gold and Bronze at Campaign Agency of the Year = an incredible high for our 2025 to end on (and some very hoarse voices), + a whole lot of excitement about what’s in store for 2026.

🚀 The future of shopping is here… and it’s not human.Swipe to see why Agentic Commerce is the next big thing for market...
07/12/2025

🚀 The future of shopping is here… and it’s not human.

Swipe to see why Agentic Commerce is the next big thing for marketers, and how you can make sure AI picks your brand.

From messy human journeys to AI-managed decisions, your KPIs are changing — and so is your to-do list. Clean SEO, structured content, authentic reviews, and clarity are the foundations that will get you added to the cart.

Want the full whitepaper guide with practical steps? DM us “Agentic Commerce” + your email and we’ll send it over.

We’ve got news. Thompson Spencer has been named B&T's first-ever Aotearoa New Zealand Agency of the Year.The first time ...
01/12/2025

We’ve got news. Thompson Spencer has been named B&T's first-ever Aotearoa New Zealand Agency of the Year.

The first time the category has existed and a massive moment for our team and clients across Aotearoa and Australia.

2025 has been a year of momentum: merging with Reason, expanding into Sydney and Melbourne, growing our capability and sharpening our integrated model.

We’ve also seen real integration in action, with 35 clients now collaborating across Thompson Spencer and Reason, and campaigns running in 75+ countries.

As Mel says: “This is a massively proud trans-Tasman moment. It’s been a huge year of building - across our people, our capability and our ambition. We’re well on our way to designing the agency the world needs: fast, brave, human and built to make things move whilst others stand still.

We’re hugely grateful to our clients for putting their trust in us and to our partners for their collaboration. My pride and gratitude levels are, genuinely, right off the charts.”

To every client, partner and member of our team - thank you. This win belongs to all of you and a big thank you to B&T for recognising the work and momentum of this trans-Tasman team.

Check out the full writeup from StopPress - https://stoppress.co.nz/awards/thompson-spencer-takes-out-bt-aotearoa-agency-of-the-year/ #:~:text=Independent%20full-funnel%20agency%20Thompson,most%20significant%20years%20to%20date.

The year's big retail events are coming, and the question you need to ask for your brand is: Do I want to grow a communi...
18/11/2025

The year's big retail events are coming, and the question you need to ask for your brand is: Do I want to grow a community, or do I want to fend off a mob?

If you’re looking for where things were last time, they’ve moved around a bit.
Comments sections? They’re the new town squares. TikTok? The new Google.
So, TikTok comments, then? Well, they’re the new Google reviews, and where many brands now live or die.

Does that mean Google Reviews aren’t important? Nooo! With fragmentation and the number of people online continuously growing, you need to have eyes and ears everywhere - from Google to Reddit to TikTok.

The community is coming. Our experienced Community Management team helps ensure everything runs like a well-organised festival where people connect and share while your brand gets hyped, instead of chaos at the gates.
Black Friday, Cyber Monday, Christmas, Boxing Day, New Year: they’re big, they’re coming and we’ve got you covered.

Performer. Presenter. Powerhouse. Stella shines everywhere she goes...from Te Matatini to TV and everywhere in between.G...
17/11/2025

Performer. Presenter. Powerhouse.
Stella shines everywhere she goes...from Te Matatini to TV and everywhere in between.

Get in touch with [email protected] to talk about how Stella can bring the sparkle to your next campaign ✨

14/11/2025

When your techsperts train like Rocky 💻🥊🎮

Noel Leeming's in-store experts are gurus at knowing their way around the products they sell, and we wanted to give them the spotlight they deserve! So, we created a quirky episodic content series built to show the passionate lengths they go to in preparing for their “techspert” status in bringing the best information to their customers, one training montage at a time.

The series gave Noel Leeming genuinely entertaining content to take to online communities, turned team members into stars, and set up a platform for future growth, creativity, supplier collaboration, and customer connection.

13/11/2025

A beautiful partnership 🫶🏼

We love working with ecostore to shine a light on the care and purpose behind their brand and products. What’s not to love about celebrating care, sustainability, and everyday choices that make a difference?

Here’s a peep at some of our recent work together.

THOMPSON SPENCER x NOEL LEEMING: The Big Tech Rodeo Tour We’re proud to share the experiential campaign we brought to li...
10/11/2025

THOMPSON SPENCER x NOEL LEEMING: The Big Tech Rodeo Tour

We’re proud to share the experiential campaign we brought to life for Noel Leeming's 52nd Anniversary Roadshow - The Big Tech Rodeo Tour. To celebrate this milestone, we didn’t just run a promo, we created a seven-stop, nationwide activation built to drive in-store foot traffic and celebrate the Noel Leeming community.

Our creative producer, Sophia, hit the road in the branded van, bringing tech-meets-country fun to every stop from Whangārei to Dunedin.

Strategic Ex*****on & Core Deliverables
Foot Traffic Generation: High-impact prizes and exclusive in-store deals, with the Lasso Spinning Wheel as the star attraction and over 20 prizes to give away!
Brand Experience: Stores transformed into festival-style destinations with live country music, saloon photo booths, and interactive games.
Content & Engagement: Captured high-energy moments for Reels and social, extending the reach of the tour and celebrating the community online.

The Roadshow hit its goal of boosting in-store engagement and celebrating the Noel Leeming customer community, with measurable uplift in visitors and strong positive sentiment across all seven regions.

A bold, joyful, shareable experience that brought the brand to life

Looking for your next brand experience that drives real-world engagement? [email protected]

Fresh off a whirlwind South American adventure, our Creative Director Harvey Hayes wasted no time getting settled!Jumpin...
09/11/2025

Fresh off a whirlwind South American adventure, our Creative Director Harvey Hayes wasted no time getting settled!

Jumping straight into it, we jetted him off to the beautiful sunny plains of Adelaide to collaborate with one of our longtime clients there… watch this space to see the magic unfold ✨🎥

And in classic Harvey fashion, the seasoned CD stayed behind the camera (no selfies here 🤳🏾), so here’s a sneak peek into a day in his life 👀🎬

06/11/2025

THOMPSON SPENCER x KFC NZ

Brainstorms with red and white buckets turned into chicken-y scroll-stopping magic! 🍗🎥 We had way too much fun bringing flavour to life on social with KFC on a recent campaign with .

Harnessing the social savvy of our Socialites team and the production powerhouse of Magnesium, we’ve delivered several campaigns with KFC NZ.

Ready to level up your next campaign? Contact: [email protected]

🔦 Creative Spotlight of the Week 🔦 FOMO was our spirit animal for this one! In partnership with .nz , we built an influ...
05/11/2025

🔦 Creative Spotlight of the Week 🔦

FOMO was our spirit animal for this one! In partnership with .nz , we built an influencer-first hype engine around a one-night-only collab with .

Six creators (chosen for their meticulous alignment) teased the drop, a +1 mechanic sparked off tagging and organic buzz, and coverage before, during and after the hight fuelled the FOMO.

The reach and engagement boxes were firmly ticked, and Woodstock was positioned as bold, exclusive, and magnetic with their Gen Z and Millennial target ⚡️

Ready to level up your next campaign? Contact: [email protected]

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Level 1, 3 Lorne Street, Auckland Central
Auckland
1010

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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