
10/09/2025
We always love it when one of our own takes the stage! Earlier this year, Thompson Spencer’s Lior Kitain spoke at HubTalks: Innovating Sales & Marketing for FY26, hosted by Urban Hub.
Lior shared his insights on why many marketing campaigns fail and how to create campaigns that deliver real results. He emphasised the importance of clear priorities, a distinctive and compelling message, and long-term consistency. A good reminder that short-term, “spray and pray” approaches rarely succeed.
A part of our in-house performance team Reason, Lior is a Lead Media Consultant bringing six years of expertise to our clients. His presentation reinforced that successful marketing is focused, repeatable, and memorable, and that businesses need to be in it for the long run to see real impact.
Thank you to Urban Hub, all the speakers, and attendees for an inspiring evening of connection, insights, and ideas.