Alexander PR

03/10/2025

Googling yourself' is yesterday's reputation management. Today, executives must ask: 'What does ChatGPT, Claude, Gemini, or Copilot say about me and my company and executives?'

Your company's story is being rewritten in real-time by algorithms trained on everything from press releases to Reddit threads.

During a crisis, these models may accurately reflect public sentiment and factual negative events, making authentic response and genuine accountability more critical than ever. And most boards have no idea what narrative is taking hold.

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

28/09/2025

HealthPost CEO Abel Butler on growth, e‑commerce and sustainability focus.

Abel Butler is continuing his mum Linley's legacy as the business expands in Australia.

22/09/2025

Greenbox Group has acquired device disposal specialist EraseIT from Interactive to improve systems for tackling e-waste.

Greenbox helps organisations manage technology assets, including data centre equipment, laptops, audio visual equipment and smart devices such as tablets and mobile phones.

“We were drawn to EraseIT due to our shared focus, complementary operations and the synergies offered for building world-leading circular economy practices,” Ross Thompson, CEO, Greenbox Group said.

The move adds new locations and widens its network of clients across Australia and New Zealand.

16/09/2025

James Logan turned a personal challenge into a business superpower.

Roofbuddy, a tech-driven roofing platform now handling $78.7M in transactions and 35,000+ customer enquiries.

In Boss Life via The Post, Logan shares how his fast-thinking brain fuels innovation from satellite quoting to launching Guardian Steel to fix industry gaps. His mission? To make roofing smarter, safer, and more transparent for everyone.

"I don’t want to be the smartest person in the room. I want to be the most curious."

Read the full story:

The fact of billionaires is not a bad thing, says Logan, but we should ask them to do what was once asked of wealthy Romans - participate in the civic, legal, and political sectors and share their resources.

02/09/2025

True story: I had to threaten Replit AI's brain that I would report it's clever but dumb suggestions to the AI police for lying.

I also told ChatGPT image creation department how deeply disappointed I was that it could not, after 24 hrs of iterations, render the same high-quality image twice without changing an item on the image or misspelling. All learnings and part of the journey.

A few years ago, we started with ChatGPT and a few spreadsheets. Today, our technology arsenal spans fifteen AI platforms, from Claude and Perplexity to specialised tools like RollHQ for project management and Synthesia for AI video materials. Yet the most important lesson we've learned isn't about the technology itself. It's about the critical space between human judgment and machine capability.

Alexander PR adopts AI-in-the-loop approach, placing AI within human-led workflows to boost accuracy and creativity while maintaining quality control.

21/08/2025

While the cost-of-living pressures continue to shape consumer behaviour, this period is offering valuable insights into shifting priorities. Retailers are observing a strong focus on needs-based shopping, highlighting an opportunity to innovate and connect with customers in more meaningful, purpose-driven ways.

Lauri Solecki, Dress Smart Onehunga's Centre Manager talks to One News on how the centre serves as a barometer for Kiwi spending, reflecting broader economic trends. When people feel more confident financially, they are more likely to treat themselves to quality bargain (which you can always find at Dress Smart!)

The Reserve Bank's former assistant governor and head of economics at the Reserve Bank lays out what's involved.

14/08/2025

"I find inspiration in everyday people and moments rather than well-known figures. I am inspired by values, behaviours, creativity and self-expression"

In this inspiring profile, Weston shares how his time in the Australian Army shaped his leadership style, resilience, and deep commitment to service. Now CEO of Partners Life, he’s championing values-driven leadership, workplace wellbeing, and the future of insurance through prevention and protection.

The chief executive of Partners Life says his experience in the Australian Army had a profound impact on his motivations, ethics, leadership style and resilience.

31/07/2025

Crimson Education – a unicorn company valued at $1 billion – has been in expansion mode, putting it on the path to cross $1 billion in sales since inception.

“Today, Crimson is the largest provider of college admissions guidance for American kids getting into US colleges, which I think is pretty funny because they trust, of course, Kiwis to get into their own schools,” co-founder and chief executive Jamie Beaton told Markets with Madison in New York, where he lives and runs the global company.

Crimson's $1b journey: How a Kiwi startup transformed education guidance.

16/07/2025

Perpetual Guardian’s primary role is to look after people’s interests when they’re no longer able to look after them themselves.

“That’s our fundamental job as a fiduciary and as a trustee. But we also help people grow their money throughout their life."

From helping people manage their money to taking on the role as honorary consul for Ukraine in New Zealand, Perpetual Guardian CEO Patrick Gamble shares what he has learned from his own journey with Liam Dann on Money Talks.

You can catch the whole nzherald.co.nz interview here: https://www.nzherald.co.nz/business/perpetual-guardian-ceo-patrick-gamble-on-how-to-avoid-blowing-a-big-lotto-win-money-talks/KDYSSCYBIVHSTN3YRAVYCD3JKI/

19/06/2025

Electronic waste is one of the fastest-growing waste streams in the world - but it's also proving to be a boon for cyber-criminals.

In 2022 an estimated 62 million tonnes of e-waste was produced, according to the World Health Organisation - 98-thousand is thought to be produced by New Zealand.

So what should people - and businesses in particular - be doing before they dispose of their technology? Greenbox speaks with RNZ, which specialises in hardware recycling and data security.

Electronic waste is one of the fastest-growing waste streams in the world - but it's also proving to be a boon for cyber-criminals.

02/06/2025

If you stand still, you don’t do very well. What does it take to lead a major NZ company and build lasting wealth?

Patrick Gamble, CEO of Perpetual Guardian, opens up about his journey, lessons learned, and the principles that guide his financial decisions.

Patrick Gamble is the chief executive of the Perpetual Guardian Group. He has a storied career, spanning time abroad and as a lawyer. He is married to Simpson G...

20/05/2025

The Kiwi co-founder of billion-dollar company Crimson Education is set to share some of his insights with students at the University of Auckland Business School.

The Business Navigators programme offers an introduction to entrepreneurship and high-growth ventures through a New Zealand lens, providing students with a comprehensive understanding of venture formation, capital raising, product development and global expansion.

The course focuses on entrepreneurship and high-growth ventures.