Print_NZ

08/10/2025

Print marketing trumps social media
The enduring debate of print versus online marketing has been upended by a Melbourne marketing professor, who says social media is ‘over-rated’ and print is still widely trusted.

Mark Ritson, professor of marketing at Melbourne Business School says marketers are rejecting traditional media ‘at their peril’, and points out 60 per cent of people still trust print advertisements.

https://www.sprinter.com.au/print-marketing-trumps-social-media/

Marketing expert says print triumphs over online in consumer trust.

06/10/2025

A brilliant showcase of how print can add value to everyday products …

https://www.facebook.com/share/r/16kvzzGaBY/?mibextid=wwXIfr

02/10/2025

The Print and Packaging Forum is less than 2 weeks away. Join us on 14 October in Auckland for a day of learning from the experts about what is happening in our industry and the opportunities that await us.

We are super excited to announce our Keynote speakers Gau Kurman from Supahuman telling us to free up your smart people from tedious tasks and Nikki Withington - Square One (SQ1) talking about Innovating Sustainably.

You can register at

Events Archive - PrintNZ - our industry, our people

01/10/2025

Why reports of print’s demise remain greatly exaggerated

Many agencies and advertisers have long written off print, but Involved Media Managing Director Sarah Keith looks at why the medium still has significant value for many brands.

https://mumbrella.com.au/why-reports-of-prints-demise-remain-greatly-exaggerated-887365

A recent article in the Financial Review recently caught my eye: Nine and News Corp were poised to sign a new contract to print newspapers — and thus guarantee the printed newspaper — for at least another five years. This is far from the only sign of the resilience of a medium which many had unf...

29/09/2025

Digital Fatigue is Turning Us Back Toward Paper
Today, it seems as though screens dominate almost every aspect of life, from work emails to bedtime scrolling. So it’s no surprise that more people are beginning to crave the calm, tactile experience of paper.

https://twosides.info/UK/digital-fatigue-is-turning-us-back-toward-paper/

With the rise of digital fatigue, a growing number of us are putting down the devices and picking up paperbacks, journals, and notebooks...

24/09/2025

Good news for print and paper as European consumer preference for printed materials has recovered significantly post-pandemic

“Despite the surge in online media and widespread withdrawal of printed communications during the pandemic, it’s clear that many consumers still value print on paper,”

https://twosides.info/UK/european-consumer-preference-for-printed-materials-has-recovered-post-pandemic/

Good news for print and paper as European consumer preferences for printed materials has recovered significantly post pandemic...

22/09/2025

Fresh Thinking Paper Ideas – July 2025
From paper-packaged high street underwear to Japanese beer brewed especially for book lovers, here are some of the latest paper designs and innovations.

https://twosides.info/uk/fresh-thinking-paper-ideas-july-2025

From paper-packaged high street underwear to Japanese beer brewed especially for book lovers, we bring you the latest paper...

17/09/2025

Meaningful messaging is the print marketing metric that matters most
Whether you’re a printer, a marketer, a brand, or wear all three hats, the name of the game is relevance.

Relevance starts with knowing your audience and crafting messages that mean something to them.

Print marketing can break through the noise

https://www.sprinter.com.au/meaningful-messaging-is-the-print-marketing-metric-that-matters-most/

The best marketing message is the one that resonates, drives results, and keeps print marketing customers coming back for more, says Deborah Corn.

15/09/2025

Catalogue advertising is an effective method to increase revenue dramatically for your business

This study shows how catalogues increased sales revenue by 290%

10/09/2025

84% of people say they understand and can retain information better when they read in print

Aint that the truth ...

Click the link below to watch the short video:

https://www.facebook.com/TwoSidesUK/videos/2895082973842675/

08/09/2025

Fresh Thinking Paper Ideas
The latest creative and effective uses of print, from a Christmas card with a serious message to an edible travel ticket with a calming ingredient.

1. A Christmas Card To Remember - Alzheimers awareness
2. Booze Buddy - A paper device to quickly tests blood alcohol
3. Keep Cozy With Cardboard - recycled cardboard for house insulation
4. Box Clever - Domino's "Recycle This Pizza Box"
5. High Times In Berlin - an edible ticket infused with h**p oil

https://www.twosides.info/UK/fresh-thinking-paper-ideas/

The latest creative and effective uses of print, from a Christmas card with a serious message to an edible travel ticket with a calming ingredient.

03/09/2025

We tend to think of Millennials as digital only.

But it turns out they like print.

They like to: - hold it - smell it - share it with friends.

And of all the advertising media it's print ads they pay most attention to.

Could this help with promoting print advertising to your clients?