Print_NZ

10/12/2025

Print Has Prevailed: The Staying Power of Physical Books.
When e-books first took off in the 200s, many predicted it would be game over for print - but this didn't prove to be true

Survey data from 10 different countries shows that a majority of people still prefer print books over e-books:
• 42.5% of respondents purchased at least one print book in 2020—that’s significantly more than the • 15.5% who’d bought at least one e-book.

https://www.visualcapitalist.com/print-books-versus-e-books/

When e-books hit the mainstream in the early 2000s, many predicted they'd eventually make print books obsolete. So far, print has prevailed.

08/12/2025

Neuroscience has revealed that humans use different parts of the brain when reading from a piece of paper or from a screen.

They found that when reading more on a screen, the mind shifts to “non- linear reading”, meaning readers are more likely to skim the text without the ability to remain focused on one part of a webpage.

Click link to read more https://conceptdrop.com/blog/print-vs-digital/

Whether or not print should be identified as a “dying process” is one of the most discussed arguments in today’s industry. There are obvious pros and cons to both mediums of print and digital. In print, for instance, studies have repeatedly shown that humans process information more carefully ...

04/12/2025

What a wonderful bunch of generous supporters we have in our industry!
Thank you to all of our sponsors, those who supplied items for our goodie bags, and of course the magnificent women whom came along to join in the fun.
We look forward to seeing you all again next year.

03/12/2025

Do Millennials pay any attention to print advertising?

The research shows they do.

Direct Mail and Retail Inserts dominate as the top formats Millennials engage with.

Followed by Catalogues and Magazines.

The online formats don’t get a look-in until after those.

The power still lies in print advertising

01/12/2025

Printed Catalogues Prove Their Effectiveness in Combination with Email Marketing

To optimise the marketing and advertising euro, marketers, media and advertising professionals are constantly evaluating the effectiveness of the various channels. A study published in the Harvard Business Review shows the role catalogues play in boosting sales and increasing the ROI for e-commerce business.

https://www.printpower.eu/case-studies/harvard-catalogs/

This article presents the increase of effectiveness by adding print catalogs to an email marketing campaign for an e-commerce business.

26/11/2025

Infographic: Print versus Digital – Four Reasons Why Print Is Still Around

“Print has proved to be more resilient than people thought,” says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership.

What is it about print that keeps readers coming back for more?

It's tangible and can captivate.
Advertisers can use it to spread their brand message.

Print has the ability to engage the reader on a number of levels, from involving their senses to providing a distraction-less piece of content. But that’s not all print has to offer.

Find out more in this infographic

https://www.mediaupdate.co.za/media/144287/infographic-print-versus-digital--four-reasons-why-print-is-still-around

Print media isn`t dead, despite what some naysayers may claim. In the wake of the digital age, traditional media – like print– needs to find new ways to engage with its readers.

24/11/2025

Busting Myths about How Paper Is Made [Infographic]

https://twosidesna.org/US/two-sides-new-infographic-busting-myths-about-how-paper-is-made/

19/11/2025

Why print is essential for the future of education

A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education.

“Students learning from digital devices only progressed one third as much as they would have done had they been reading on paper”

https://www.twosides.info/UK/why-print-is-essential-for-the-future-of-education/

A four-year project examining the results of 54 research studies with 170,000 people has concluded that print is vital for effective education.

17/11/2025

Why the Digital Era Isn’t the End for Print Marketing. If you’re looking for ways to market your brand, don’t pitch all your tents within the digital landscape alone.

One method, print marketing, still has a large amount of influence among consumers. In fact, their use can have significant benefits over their digital alternatives.

This post explores why print products still have a role to play in your marketing strategy.

https://webwriterspotlight.com/digital-era-isnt-end-for-print-marketing

12/11/2025

Champion of Creativity - The Caples Awards
Former ECD of Ogilvy & Mather London and custodian of The Caples Awards, Patrick Collister talks about the creative prowess of print and ‘rewarding work that works.'

https://www.printpower.eu/insight/caples-awards-patrick-collister-1/

The Caples Awards honour creativity and effectiveness of advertising in all media, including advertising in newspapers, magazines and direct mail. Patrick Collister, former Ogilvy Executive Creative Director, discusses the role of print media and some of his favourites.

10/11/2025

St. Joseph shows why you should trust the printed word

Instead of telling people why it's important, St Joseph Communication - Canada’s largest privately owned print, media and marketing enterprise - asks people to think about print's value for themselves.

The company wanted to reach out to both its audience and employees to “engage and remind people about the power of print today,” explains Marta Tsimicalis, the company’s manager of marketing and communications.

https://strategyonline.ca/2021/08/20/st-joseph-shows-the-importance-of-the-printed-word/

Instead of telling people why it's important, the publisher of Maclean's asks people to think about print's value for themselves.

05/11/2025

Have you ever really thought about what a tree can do?

https://www.youtube.com/watch?v=rUElPYaxgqs&feature=youtu.be

The world needs a new approach to materials. Stora Enso develops and produces a range of packaging, pulp, wooden building solutions, paper and biomaterials d...