Print_NZ

09/09/2026

Why Do So Many People Love Print on Paper?

Because it’s great for learning and retention … without health issues! (3 of 3)

See More ...https://www.twosidesna.org/wp-content/uploads/sites/16/2018/09/Part3-NonMember-nobleed.pdf

07/09/2026

Ready to bust some myths about paper production and the environment?

Paper stands out as one of the most recycled products in the world.
Read the full Two Sides fact sheet.

Explore more ... https://buff.ly/3IyOIhw

02/09/2026

Scaling the Mountain of Electronic Waste
The problem of e-waste is getting bigger and bigger, with dire consequences for the environment.

Could a sculpture in Cornwall hold the key to governmental change?

https://www.twosides.info/UK/mount-recyclemore-electronic-waste/

The problem of e-waste is getting bigger, with dire consequences for the environment. Could a sculpture in Cornwall hold the key to governmental change?

31/08/2026

Paper or Plastic? What is Your Environmental Choice?

More and more corporations are recognizing the unique sustainable features of paper-based products

https://twosidesna.org/US/paper-or-plastic-what-is-your-environmental-choice/

Environmental concerns related to plastic has caused an increasing number of companies to seek alternatives with more favorable environmental features, such as paper and paper-based packaging.

27/08/2026

The Price Perception Problem in Print
As a business owner it's easy to conclude that customers only care about price.
The good news is that it’s not a pricing problem; it’s all about the perception they leave their clients with.

The post covers 3 key ideas:
1. Why Customers Think Your Print Prices Are Expensive
2. The Real Problem: You Look Like Everyone Else
3. Why Discounting Is a Dangerous Habit

And offers a solution
4. Repositioning: From Supplier to Trusted Advisor

A timely reminder about selling the value of print

https://www.piworld.com/post/the-price-perception-problem-in-print/

Winning business today takes more than competing on price alone. Here's why discounting makes it worse, and what you can do instead.

24/08/2026

The Magic in the Mix: Why Print Is Essential to Modern Marketing - WhatTheyThink
Highly Targeted Communications Make Digital Print Essential to Modern Marketing
In a world overwhelmed by digital noise and AI-generated content, print is standing out.
It is building trust, creating impact, and driving stronger results.
Our research shows, marketing print applications continue to grow, reinforcing the opportunity—but capturing it requires a shift in thinking.
Learn how leading print professionals are shifting the way they sell print to deliver more value, stronger results, and lasting customer partnerships.

https://whattheythink.com/data/130007-magic-mix-why-print-essential-modern-marketing/

19/08/2026

MediaBrief: Print remains preferred media for Realty sector
A discussion on the enduring influence of print media in real estate marketing, even amidst the rise of digital advertising.

And how the realty sector influences advertising trends in print media and highlight the factors that drive real estate companies to invest in full-page print ads ...

https://mediabrief.com/exclusive-sarthak-seth-tata-realty-marco-pilia-planet-smart-city-print-media/

Sarthak Seth, Chief Sales and Marketing Officer, Tata Realty and Infrastructure Ltd, and Marco Pilia, Managing Director India, Planet Smart City, in an exclusive interaction with MediaBrief, speak about the enduring influence of print media in real estate marketing, even amidst the rise of digital a...

17/08/2026

4 Reasons Banks Should Focus on Print to Enhance Customer Experience
Whether customers prefer to visit their banks in person or manage their finances digitally, one fact remains the same: banks that aren’t focusing on how to put print to the best use are probably losing out.

Here are 4 ways and 4 things to consider ...

https://www.bankingdive.com/spons/4-reasons-banks-should-focus-on-print-to-enhance-customer-experience/714244/

Though a distant memory for many banking customers, the pandemic's significant effect — shifting away from physical bank visits is fading fast.

12/08/2026

How Specsavers, Rowse Honey and Quaker proved the ‘power of print’

From dialling up the humour to tackling social injustice, these companies successfully used print to build long term brand equity, according to Kantar’s ‘The Works’ study.

https://www.marketingweek.com/specsavers-rowse-quaker-print-ads/

10/08/2026

Why Cheap Direct Mail Is Costing You More Than You Think
Everyone wants to save money on direct mail.
- Smaller formats
- Lighter paper
- Fewer touches

On paper, it all makes sense. Lower cost per piece should mean better efficiency, right? Not exactly. Because in direct mail, the goal isn’t to spend less. It’s to get results. And in many cases, cutting costs is the very thing that’s hurting performance.

It's also worth considering that, while direct mail is better than email, not all mail is equal.

https://www.piworld.com/post/why-cheap-direct-mail-is-costing-you-more-than-you-think/

Everyone wants to save money on direct mail, but cutting costs may be the reason performance is suffering. Here's why.