Beauty EQ

Beauty EQ Discover the latest beauty, interior and fashion trends through the eyes of an industry expert.

The beauty authority for busy women looking for advice on skincare, makeup and wellbeing trends. Along with the latest fashion and interior advice to inspire you each season.

Editor Trudi Brewer joined  at Onslow to celebrate the launch of two NEW PREVAGE creams.Stacked with a powerful antioxid...
11/06/2026

Editor Trudi Brewer joined at Onslow to celebrate the launch of two NEW PREVAGE creams.

Stacked with a powerful antioxidant called Idebenone 🧡 that defends the skin against oxidative stress.

NEW PREVAGE Multi-Restorative Day Cream SPF30 PA ++
✨ Encapsulated Idebenone is the ultimate wrinkle bodyguard to stop collagen damage.
🛡️ Cellu-Defense Shield protects skin against city smog, sun rays, and blue light from screen time.
🌙 R-Linoleic Acid is an overnight glow-giver that brightens and fades dark spots.

NEW PREVAGE Multi-Restorative Night Cream
🌙 Supports cellular energy while you sleep, improving skin’s tone and texture, and boosts firmness.
✨ Encapsulated Idebenone, defends against collagen damage.
🧡Bio‑Rhythm Recovery Complex for overnight skin renewal.

A next-gen sleeping mask that works with your skin's circadian rhythms. A lip balm with sheer colour and caring skin ben...
09/06/2026

A next-gen sleeping mask that works with your skin's circadian rhythms. A lip balm with sheer colour and caring skin benefits, and a unisex fragrance that is the perfect remedy for our chilly climate right now - June has plenty of products worth having on your radar. Read more 👆

🍓 Say goodbye to dry, lined lips.Style Director Louise Hilsz recently visited  at La Pelle Skin Clinic to experience the...
03/06/2026

🍓 Say goodbye to dry, lined lips.

Style Director Louise Hilsz recently visited at La Pelle Skin Clinic to experience the much-talked-about Strawberry Lip Treatment — and the results speak for themselves.

Formulated with Hyaluronic Acid and Vitamin B12 for a subtle rosy tint, this advanced lip treatment is designed to deeply hydrate, restore volume and support your lips’ natural collagen production for both immediate and long-term results.

✨ Immediate results:�• Deep hydration�• Smoother lip lines�• Restored volume and definition

✨ Long-term benefits:�• Ongoing collagen and elastin stimulation�• Improved lip structure and firmness�• Results that continue to develop over the following months

Dr Lee used a cannula injection technique, meaning Louise experienced no bruising and virtually no downtime. The treatment took approximately 10 minutes.

“I was offered a dental block but opted for numbing cream and local anaesthetic at the injection site. It wasn’t particularly painful — more of a strange sensation — and for the results, I’d happily return for follow-up treatments especially as I was event ready the next day.”

Swipe through to see:
📸 Image 1: The morning after, wearing clear gloss
📸 Images 2 & 3: Before, immediately after, and the next morning
📸 Images 4 & 5: Before and one week after
🎥 Image 6: Behind-the-scenes footage of the cannula technique in action
🎥 Image 7: Immediately after the procedure

💋 Complete the recommended three-treatment series for results that can last up to six months.

Would you try the Strawberry Lip Treatment?

15/05/2026

Gals get across these new Mermade Digital Hot Rollers - and you could WIN a set!

Hot rollers are hot right now. But what’s even hotter is the blow-out looking 90’s volume in your hair. If that’s your go-to look or you’re struggling with fine, limp hair, this is the hot set for you. 

✨ The new Mermade Hair Digital Hot Rollers were made to give hair volume, body, and glossy shine  - the best news is that you don’t need hair skills.
✨ Take large seconds; you don’t need to be fussy, just place the rollers where you want to add volume. I like to roll them onto the base of each section to get maximum lift.
✨ Leave hot rollers until they cool down, and then use your fingers or a wide-tooth comb to brush out your curls - hello, volume, bounce and movement.
✨ There are 8 flocked, velvet-like rollers with temperatures ranging from 100 to 150 degrees, with a 60-second heat time.✨ Brilliant built-in storage for the 8 clips.
✨ Best news, Mermade Digital Rollers cost $160 and come with a 2-year warranty available .

To win, follow .eq,  and tag a friend. Prize drawn 21st May 5pm.

Good luck 💓

08/05/2026

At last, I have got my hands on Jane Iredale NZ Autumn Edit.

Here’s my five-minute makeup in understated yet bold colours to give me a day or evening makeup look. The shades in the collection shift from classic nudes to a fresh, striking purple that complements my hazel eyes. The hero new shade Pure Bronze Shimmer Bronzer Palette, in First Light, $112. It’s my blush, contour bronzer and highlighter all in one - I love that it’s refillable.

Offset by the pretty modern matte, ColorLuxe Eye Shadow Stick in Provence, $58. With the sheer ColorLuxe Hydrating Cream Lipstick, in Rosebud, $71. To round it off, my look: the glow-giving Skintuition SPF 30 Radiance-Boosting Liquid Foundation, $124, with SPF 30, gives me a skin-like finish.

For mum’s out there, spend $199 or more for Mother’s Day and receive a free Lash Fixation Mascara valued at $72…(while stocks last).

To shop, head to https://www.janeiredale.co.nz/

Mother’s Day GiveawayRefresh your bathroom with the stunning aromas of Italian Nesti Dante fragrant soaps.WIN: Two chanc...
29/04/2026

Mother’s Day Giveaway

Refresh your bathroom with the stunning aromas of Italian Nesti Dante fragrant soaps.
WIN: Two chances to win this double set of the Nesti Dante Villa Sole Pineapple Flowers from Etna, Soap Bar and Liquid Soap, and Nesti Dante Villa Sole Noble Red Grapes from Chianti, Soap Bar and Liquid Soap, and a luxury hand towel.
Valued at $100 each pack.
 
TO WIN:
Follow .eq & 
Tag a friend who deserves this Mother’s Day treat.
 
Prize drawn: Thursday, May 7 - good luck.

Don’t let this gloomy weather dull your style.I’m obsessed with the new limited edition Karl Maughan BLUNT Umbrellas it’...
20/04/2026

Don’t let this gloomy weather dull your style.
I’m obsessed with the new limited edition Karl Maughan BLUNT Umbrellas it’s my early Mother’s Day gift to me!

The garden is my visual language and inspiration. Collaborating with BLUNT means my clear-sky paintings can now brighten up the rainiest day.”⁠
⁠
- Artist Karl Maughan ⁠🎨⁠

🏡 🌺 ☔️

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14 Church Street Northcote Point
Auckland
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