Beauty EQ

Beauty EQ Discover the latest beauty, interior and fashion trends through the eyes of an industry expert.

The beauty authority for busy women looking for advice on skincare, makeup and wellbeing trends. Along with the latest fashion and interior advice to inspire you each season.

The sardine fashion trend has taken social media by storm in recent weeks (perhaps because the Euro Summer spam continue...
21/07/2025

The sardine fashion trend has taken social media by storm in recent weeks (perhaps because the Euro Summer spam continues to haunt us). This look captures a unique summer vibe reminiscent of an Amalfi Coast vacation, transporting you to a yacht in Italy, sipping an Aperol Spritz. Clothing and accessories adorned with fish iconography have been popular, but now, the trend has extended to our fingertips with “fishing lure nails.” Real fishing lures inspire the trend. The look features colourful, shiny, iridescent finishes, creating an eye-catching appeal for nails. This is a great way to get in on the fun without feeling obligated to stock up on sardine-themed bags and tank tops (though we wholeheartedly support both). Style director Louise Hilsz is hooked

Dive into bold colours, metallic finishes, and playful patterns that reel in attention wherever you go.

Congratulations to our winners:gibson.129You have won a double pass to Bride Hard in NZ cinemas from July 10. Enjoy   😍I...
30/06/2025

Congratulations to our winners:



gibson.129

You have won a double pass to Bride Hard in NZ cinemas from July 10. Enjoy 😍

If you love Rebel Wilson (like we do) or are a fan of high-octane comedies with a twist, then you will love this action-packed movie starring Rebel Wilson as a bride-turned-badass in the ultimate wedding day showdown.

To win:
Follow Beauty.EQ and tag your BFF 💞
We have five double passes to give away for you and your 👯
Winners will be drawn on Friday, July 5 💗
Good luck 💓

Thank you to everyone who joined us for our inaugural BeautyEQ Twilight Dinner at The Northern Club. Hosting private mem...
16/06/2025

Thank you to everyone who joined us for our inaugural BeautyEQ Twilight Dinner at The Northern Club. Hosting private members and business leaders, it was an evening of glamour and grace.

Our guests heard expert beauty advice from YSL Beauty, Probeauty, Life Pharmacy and The Whitening Co. They enjoyed two fashions from in season collections available from Newmarketnz.

A seasonal menu was served by The Northern Cub matched with PIPER-HEIDSIECK Champagne and Matawhero Wines, Brookfields wines.

Link to see all the details and find out about our next event on September 12th

At The Northern Club.

What a privilege to chat with  A beauty industry icon and leader in cosmedical skincare. This entrepreneur’s success lie...
25/05/2025

What a privilege to chat with
A beauty industry icon and leader in cosmedical skincare. This entrepreneur’s success lies in innovation, resilience, a passion for excellence, and a buffet of skincare to correct and preserve our complexions. Discover how she has influenced how we think about skin health.
Read the full story here https://www.beautyeq.co.nz/new-blog/meet-maria-enna-cocciolone-ocosmedics

https://www.beautyeq.co.nz/new-blog/2025/4/29/news-what-is-nad
09/05/2025

https://www.beautyeq.co.nz/new-blog/2025/4/29/news-what-is-nad

When skincare ingredients receive attention from trusted sources like the National Library of Medicine (NLM), we take notice. The latest is NAD+. From wellness supplements, IV drips, and skincare formulations. While it’s still in its infancy as a skincare and general health ingredient, it may hold

A career hairdresser, Zoe Clark, founder of INCO Studio in Ponsonby, Auckland, knew manifesting a successful career in b...
06/03/2025

A career hairdresser, Zoe Clark, founder of INCO Studio in Ponsonby, Auckland, knew manifesting a successful career in beauty was always in the cards. Ahead, Clark shares her non-negotiable business rules as a busy entrepreneur, her pro tips, and the essentials to keep hair shiny and healthy.
Read her full story here: https://www.beautyeq.co.nz/new-blog/2025/2/26/international-womens-day

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BeautyEQ - the beauty authority of New Zealand

The beauty authority for busy women looking for advice on skincare, makeup and wellbeing trends. Along with the latest fashion and interior advice to inspire you each season.