10/07/2023
Unpopular opinion? Perhaps.
The truth? Absolutely.
We have said it a million times, and we will continue to say it a million more. The way you present yourself online MATTERS.
Seriously. It may seem shallow, especially if you're an expert in your field and the content you share is so full of value - but in our fast paced, digital world it's the visual appeal that is going to stop the scroll.
The first thing we recommend is a brand identity that reflects who you are as a business. If you have a high end service that you provide, and have an outrageous mixture of colours, fonts, layouts, a pixilated logo, and crazy elements that don't relate - are you looking the best you can? Are you gonna convert? No sir.
Remember, people judge that s**t hard.
Following on from that, it's important to stay consistent. Stick to your colours, fonts, elements, layouts, overall look that was created for your brand. Don't stray off because you like that pop of pink. Don't introduce a new font cause you have seen it everywhere and want to be trendy.
But you're not a designer right? No worries. The easiest way to keep your digital presence consistent is by using an app that allow you to set up brand guidelines - Canva for example. Input your fonts, colours, find some templates that suit, or better yet, create your own (or have someone like me create them for you) and stick to the plan. We promise you, this is the easiest way to remain consistent.
Reading all of this and wondering what on earth i'm talking about but know you want to learn more? Get in touch! We'd love to help you out. Jump on over to www.thesociallife.co.nz and fill out the contact us form. We'll get back to you ASAP.