Semla Studio

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New Zealand
Christchurch
Semla Studio

Creating fresh, bright food content
Recipes & visuals for boutique food brands
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04/01/2026

🎉 Hello 2026!!! 🎉

New year, new visual stories to tell - and I couldn’t be more excited. This year I’ll be sharing more behind-the-lens moments, final shots I love, and some of the thinking that goes into creating work for NZ food brands you use (and eat!) every day.

For me, it’s always about light, colour, texture, and capturing your brand story through food - whether it’s a new product on a shelf or a delicious recipe on a plate. Grateful for every brand I collaborated with in 2025, and super excited to create even more this year ✨

What you can expect in 2026:
📸 Studio BTS + setups
🍲 Finished imagery + reel highlights
💁‍♀️ Creative process insights
🤝 Brand collaborations with NZ food makers

👇 Drop a 🧡 if you’re gearing up to be your very best in 2026!

17/11/2025

A fresh chicken wrap moment - reel and images - for

Feeling very lucky - my schedule’s now wrapped (food pun intended… sorry 😅) for the rest of the year. If you’re planning ahead for early 2026 shoots, I’d love to chat. And a BIG thanks to all the fantastic brands for keeping me doing what I love.

Also… wrap or sandwich - what’s your pick? 🤷‍♀️

30/09/2025

Spring on toast 🌱🥚 Fresh rocket, sprouts, herbs, dukkah and softly set boiled eggs - simple, seasonal and so satisfying.

I created this recipe for a recent client shoot, highlighting fresh ingredients in a quick, vibrant breakfast. I love developing recipes and capturing bright, modern food photography to help brands showcase their products in a way that feels natural and engaging.

If you’re a brand looking to bring your products to life, talk to me about creating recipes and visuals that really connect with your audience.

11/09/2025

What a week!!! 😵‍💫 Sometimes you really just need a great big fat slice of cheesecake to get you through to Friday...
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I developed this Vanilla Bean Yoghurt Burnt Basque Cheesecake recipe for using their authentic Greek vanilla bean yoghurt. It's packed with that signature cultured tang that adds real depth to a cheesecake and cuts through some of the sweetness. The result? A dessert that’s indulgent, rustic, and really, really easy to make!⁠
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This shoot included full recipe development, food styling, videography and photography - all created to hero the brand's delicious product in an approachable, real-food context.

If you're a NZ food brand keen to turn your product into scroll-stopping recipe content... let’s chat now!

14/07/2025

✨Kind words from the lovely team at - and a reminder of why I love doing what I do! 😄

Whether it’s recipe development, food styling, scroll-stopping photography or short-form video reels, I’m all about creating content that not only looks beautiful but feels right for your unique brand.

If you're looking for consistent, high-quality food content and a collaborative creative partner... I'd love to chat 💁‍♀️

07/07/2025

This slice was created to hero the raspberry fruit spread and smooth peanut butter - buttery, sweet, and the kind of easy bake that’s made to be shared.

I developed this as part of a full content shoot: recipe development, styled photography, and video - all designed to showcase how your product can shine in simple, feel-good food that connects with real audiences.

Whether it’s for social, your website or a campaign rollout, I create scroll-stopping, brand-aligned content that helps your product tell a story - and gets saved, shared, and actually made!

Got a product that deserves its moment in the spotlight? Let’s chat.

29/06/2025

Tamarillos are under $17/kg at my local supermarket right now 😅 And given this is about as cheap as they ever get - now is definitely the time to try these tamarillo pulled pork tacos!

I created this recipe for to hero seasonal NZ produce, and it’s my favourite way to eat pork: succulent, sticky slow-cooked pork in a warm tortilla. Messy, juicy and so worth it.

📸 Styled and shot in my home studio
👉 After fresh, seasonal content like this for your brand? I work with NZ food businesses to develop bright, mouth watering imagery and easy-to-follow recipes that showcase your ingredients. Let’s chat.

22/06/2025

Rich, slow-cooked, and deeply savoury - beef cheeks aren’t an everyday cut, but they’re packed with flavour when treated right. This image is part of a content shoot from last year where I worked with a batch of client-supplied recipes - transforming them into fresh, bright visual content for social and web use.

Whether I’m developing original recipes from scratch or working with existing brand assets, my goal is always the same - to create food content that’s both appetising and authentic. That means understanding your brand voice, your audience, and how to elevate the ingredients you’re known for - whether that’s pantry staples or something a little more special.

If you're a food brand with a recipe archive gathering dust, let’s talk about how we can bring it to life with fresh visuals and new relevance 😄

15/06/2025

Yes, it’s mid-winter but this scene is pure sunshine ☀️🌞 Because sometimes the brief calls for light, bright and fresh - and season is just one element in the mix.

When I style and shoot for brands, I’m thinking about more than just what’s on the plate. It’s about creating a feeling that connects with your audience and communicates the values behind your product - whether that’s warmth, simplicity, freshness or ease.

This summery salad shoot for a client was all about mood. The styling needed to feel relaxed, abundant and breezy - even if it was 4 degrees outside and non-stop rain while I shot it. Great food content isn’t just about what’s in season, it’s about creating a mood that speaks to your audience and shows your product at its best.

If your brand needs content that feels like summer (even when it’s not), let’s chat!

08/06/2025

Golden, glossy AND gluten-free 🍊 This upside-down citrus cake recipe was developed for a client and made with oil for a tender, light crumb, and designed to showcase peak-season citrus in a simple but striking way.
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When I create recipes for brands, I’m always thinking about flavour that delivers, ingredients you can actually find, techniques anyone can master, and visual appeal - but also how to highlight my client's product and get people thinking about new, exciting ways to use those products in their own kitchen.
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Fresh and wholesome with just enough indulgence - plus a finish that photographs like a dream.
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Address

Christchurch

Website

http://www.semlastudio.com/

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