Mr. G

Mr. G Sustainability through Innovation & Empathy

Something I learned from a monk in Cambodia many years ago on mindfulness.It's not about sitting on the floor and breath...
13/08/2025

Something I learned from a monk in Cambodia many years ago on mindfulness.

It's not about sitting on the floor and breathing for long periods of time

This was my misunderstanding that he observed in me.

He said mindfulness is a process of observing and noticing new things:
- Around you
- on you
- and in you.

To calm my tired, caffeinated mind, he asked me to:

1) Pay attention and isolate 5 things I could hear for a few seconds each, and name it, acknowledge it.

2) Then do this for 5 things I could see, then 5 feelings I was experiencing in or on me.

Immediately, my world slowed down and my worries felt manageable.

I still use this technique to manage my pace, check in with my ability to empathize and feel a bit more control over my day.

What do you do to practice mindfulness?

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I coach and train professionals on profitable business sustainability

Follow me and First Principles of Business Sustainability for tools and guides that'll improve both your bottom line and impact.

12/08/2025

Sustainability is irrelevant to strategy.

Unless leadership is already bought in.

Unfortunately, putting pressure on business and political leaders is taking up time we don't have.

Honestly, I don't even know if it's working. Have you seen Al Gore's speeches getting angrier and louder since 2001? 😅

Business strategy must be foundational to sustainability professionals everywhere to get a seat at the table.

It's empathy 101.

To understand how leadership makes decisions, we have to deeply empathise for them to feel heard and understood, or else no amount of meaningful influence will take place.

This has been the single most powerful tactic me and my clients have used to get initiatives like Slaprea, Cambodia's biggest food festivals as social experiments on waste management off the ground and funded.

Check out our flagship strategy training here:

https://www.firstprinciplesofbusinesssustainability.com/services

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I coach and train professionals on profitable business sustainability

Follow me and First Principles of Business Sustainability for tools and guides in 2025 that'll help you improve both your bottom line and impact.

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05/08/2025

There's no such thing as a sustainable business.

You consume natural resources and energy simply by existing.

And that's perfectly fine.

What's not fine:
1) Is the sheer volume
2) Wastefulness
3) And damaging approaches we currently use to grow and sustain our global economy.

If a company says that they're sustainable or that their products are fully sustainable, they're already lying.

We're finally seeing a growing number of regulations calling out and punishing companies for misleading consumers.

But it's not enough, we need to assess their claims before they even get financing.

That's why we created www.howlegit.com

It helps lenders, investors, procurers and donors run an ai-powered comprehensive scan before you invest any time in the first meeting.

Every report is reviewed by a human consultant first.

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I coach and train professionals on profitable business sustainability

Follow me and Principles of Business Sustainability for tools and guides in 2025 that'll help you improve both your bottom line and impact.

If pragmatism had legs and a beard, it'd look like this guy.This week's radar: Cezary Szarek As the facilities manager f...
30/07/2025

If pragmatism had legs and a beard, it'd look like this guy.

This week's radar: Cezary Szarek

As the facilities manager for (IMO Poland's leading innovation and commercial hub + co-working offices)

He outright calls out B.S if he sees that something is clearly not reaching commercial or sustainability outcomes.

Together with Vallier, we uncovered many of the small wins in sustainability which needed only collaboration and curiosity.

1) Circular packaging win
Literally thousands of 1kg coffee bean bags gone in one phone call.
He nurtures a great relationship with his supplier and switched to buckets.

2) Resource and cost win
Using PaperCut Software they cut down thousands of złoty and wasted paper by installing a better management system.

3) "Not everything as to be digital"
This was an 'aha' moment. As a trainer for AI companies, I get pulled into automation rabbit-holes and they're not always better.

This year he swapped out automated soap dispensers for manual ones. This immediately eliminated the hundreds of batteries they'd go through in a year by employing the 'Avoid' approach.

It's waste management 101. Love it!

But also, here's a shoutout to the leadership and tenants at Warsaw for backing guys like Cezary Szarek.

What I loved most was how he executes what is within his power to do. No excuses, just gets on with it!

Disclaimer: I'm not a customer nor paid by CIC for this, just really impressed with how their team gets on with it. Keep up the mahi!

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I coach and train professionals on profitable business sustainability

Follow me and First Principles of Business Sustainability for tools and guides in 2025 that'll help you improve both your bottom line and impact.

29/07/2025

Mega-farms (corporations) call it “farming.”

Regulators call it “nonpoint pollution.”

Everyone else just calls it sewage.

But the reality is:
A single mega-dairy can produce as much waste as a city of 400,000 people. But unlike cities, factory farms don’t always treat it.

Why? Because agricultural runoff (manure, fertilizers, pesticides) in places like the U.S gets labeled as “nonpoint source pollution.”

It's hard to track, and conveniently exempt from many environmental laws.

In the U.S., only 1 in 3 factory farms even holds a Clean Water Act permit.

In the UK, there have been over 7,000 pollution violations since 2015 and just seven prosecutions.

And while lobbyists say these operations “feed the world,”

The reality is most subsidized production isn’t feeding people directly.

It’s feeding supply chains for:
- Livestock feed.
- Biofuels.
- Ultra-processed foods (junk food)

Making profit isn't bad, but making profit from junk is just mind-boggling. How are we still allowing this?
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I coach and train professionals on profitable business sustainability

Follow me and First Principles of Business Sustainability for tools and guides in 2025 that'll help you improve both your bottom line and impact.

22/07/2025

Most farm subsidies don’t grow food. They grow profit margins.

Feedlots (livestock)
Biofuel crops
rocessed food factories (junk food)

That’s where $635–700 billion in global subsidies go each year.

By contrast, regenerative farming receives only a fraction: about $11.7 billion globally in 2024, projected to grow, but still a rounding error next to industrial agriculture’s support.

All while farmers working with the land, not against it, are left to scrape by.

What would happen if we funded soil health and clean water, not just yield and shareholder value?

If this kind of thinking resonates, follow me Mr. G - Galeno Chua for more sustainability demystification, and First Principles of Business Sustainability for tools and strategy to help sustainability professionals stay relevant with business.

16/07/2025

Cheap food isn’t cheap.
You just pay for it later, in healthcare costs, work productivity loss, dead rivers, eroded soil and much more.

We’ve been sold the story that industrial farming feeds the world. But most of what it grows isn’t feeding people, it’s feeding profits.

What would farming look like if it rewarded healthy soils and healthy people not just healthy profit?

If this kind of thinking resonates, follow me here for more sustainability demystification, and Principles of Business Sustainability for our course geared towards helping sustainability professionals stay relevant with business strategy.

Three suits. One day 😅Prince for the school play.Apron for dinner.Business suit for a meeting with the former Deputy Pri...
23/06/2025

Three suits. One day 😅

Prince for the school play.
Apron for dinner.
Business suit for a meeting with the former Deputy Prime Minister of Poland Janusz Piechociński

Father's Day isn't just about celebrating "showing up".

It's about showing up fully, whatever the role.

For your kids, your home, your mission.

To all the other dad's today holding it all together 😅

FYI - Father's Day is on June 23rd in Poland!

I'm testing a new tool using our Optomize AI engine to grade and improve environmental, social and commercial messaging....
13/06/2025

I'm testing a new tool using our Optomize AI engine to grade and improve environmental, social and commercial messaging.

If you'd like:
1) To see what grade your messaging and claims are, and

2) Get recommendations on what to change, and

3) Learn about the topic matter, and

4) Get help fully re-writing the messaging, and

5) Design a strategy and workplan to address the issues, and

6) Save a tonne of consulting fees while doing it

Then comment: "Try me" below!

Not every law firm launch gives you time to think slowly.This one did.Addleshaw Goddard’s Warsaw opening was held in the...
12/06/2025

Not every law firm launch gives you time to think slowly.
This one did.

Addleshaw Goddard’s Warsaw opening was held in the Muzeum Narodowe w Warszawie

Surrounded by works created during a time when Poland, as a nation, had been erased from the map.

And yet the artists were still speaking.
In symbols.
In silence.
In the way light hit a sleeve.

We moved through the exhibits slowly, carefully.

It made me think about the speed at which we’re now creating:
AI accelerating outputs.
Deepening the work.
But also flooding us with noise.

Are we still engaging with what’s being made?
Or just scrolling past meaning?

The conversations particularly around AI and governance left me with more questions than answers - that's your fault Ewa Bugajska 😂

Congratulations for a successful launch and start to your journey in Warsaw Addleshaw Goddard!

Thank you to Natalia Mikołajczyk for the kind invitation.

12/06/2025

75% of air particulates come from tire wear, brake dust, and road abrasion, not just the exhaust pipe.

That means even “clean” transport still affects our lungs, soil, water, and food.

And unlike CO2, particulate matter isn’t always measured.

It’s not included in most ESG frameworks.

To add to that stressful pile of knowledge, if it’s not regulated... It’s ignored.

No blame here, just the kind of gap we need to talk about more often.

What’s another area of sustainability you think we’re still oversimplifying?

This week’s radar: Fiona bretherton, Development Manager at Untouched World.I left the conversation with a feeling: resp...
10/06/2025

This week’s radar: Fiona bretherton, Development Manager at Untouched World.

I left the conversation with a feeling: respect.

Not just for Fiona, but for what her team has built:
- genuinely high-quality products,
- held to high standards
- and unsurprisingly, it works!

They work damn hard to stick to their values.
And that's why they're not scrambling to keep up with the sustainability conversation, they’re ahead of it.

When she told me 99% of their production waste is diverted from landfill, she didn't brag about it.

She said it like it was normal. Like it was the most natural thing in the world.

Kinda like how Obama pulls off one of their sweaters 😂

As cliche as it sounds, it really is in their DNA. That's what impressed me the most.

Thank you Tim Jones - That B Corp Bloke for introducing me to one of New Zealand's best kept secrets! Somehow I'd never heard of this global brand before 😅

If you got this far, what’s a brand you genuinely respect for doing the work and not just saying the right things?

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