Shotover Creative

Shotover Creative We are masters of creative communications and content production that builds brands by engaging with consumers in fresh, fearless and effective ways.

A creative, production and marketing agency, built to partner with like-minded people, businesses, and communities to help grow audiences and turn eyeballs into action. A team of story-driven strategists, visual sorcerers and playful wordsmiths, our work champions the bold, pushes the envelope and drives change through creativity.

26/09/2025

When content feels natural, it resonates.

Organic social should be consistent, engaging, and accessible.

Like this video we created with Wallace Cotton for our friends at Remarkables Park Town Centre.

Sitting down with India and asking questions while having a casual, open conversation was a great way to get to know the friendly faces that make up the community there.

It’s about sparking connection, not just filling feeds.

Want to capture stories like this for your brand? Get in touch!

Whether you're a Cromwell local, or have spent any time in Central Otago, you'll know Scott Base Cellar Door... Only now...
07/08/2025

Whether you're a Cromwell local, or have spent any time in Central Otago, you'll know Scott Base Cellar Door...

Only now its known by a slightly different name! Stoked to have partnered with Brigitte to bring her new vision to life, introducing - The BRAE, Tastings & Taps.

This project incorporated a full brand ecosystem and website refresh. Leaning into the geography, and its unique positioning, the new look is as welcoming as the hospitality.

We love supporting local businesses, and seeing them bring new ideas to life!

https://www.thebrae.co.nz/

21/07/2025

When your team is made up of grown-ups who grew up in the '90s, an MTV Cribs-inspired shoot was inevitable.

We had a blast shooting Carla from Tru in this behind-the-scenes tour for Remarkables Park Town Centre.

James, watching James, watching the shot.------On location at ONSEN Hot Pools, doing what we do best, obsessing over the...
11/07/2025

James, watching James, watching the shot.

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On location at ONSEN Hot Pools, doing what we do best, obsessing over the details so you don’t have to.

Turning eyeballs into action, one frame at a time.

13/06/2025

This video is part of a series we created for Remarkables Park Town Centre, aimed at reaching the men in our community.

Yeah, we took the p**s, sent a guy to the orthodontist for a prostate check and had a great laugh at his expense.

But here’s the thing: in all seriousness, men’s health has been an afterthought for too long. So beyond commercially reaching more men, now we’ve got their attention, we wanted to create something that actually helps.

That’s why we developed the Men’s Performance Series. To help men unashamedly work on being the best version of themselves.

So this Men’s Health Week, do yourself a solid and grab a ticket to this lunchtime event.

Because the world doesn’t need perfect, but it does need men.

Southern Water Done Well – A Regional Collaboration for Our Water Future!A sneak peek into the collaborative efforts sha...
26/05/2025

Southern Water Done Well – A Regional Collaboration for Our Water Future!

A sneak peek into the collaborative efforts shaping the future of water services in our region. Mayor Tamah Alley discusses how Central Otago, alongside Clutha, Waitaki, and Gore District Councils, is exploring sustainable and community-focused solutions under the Government's Local Water Done Well initiative.

We were privileged to be invited to capture this important kōrero, thank you to all four councils for having us in the room for such a vital discussion on the future of our water.

This is just a teaser | 📽️ Watch the full discussion here: https://lets-talk.codc.govt.nz/southern-water-done-well

Central Otago District Council, Clutha District Council, Waitaki District Council, Gore District Council

12/05/2025

There are some projects that feel bigger than a brief, and this one’s right up there.

We’re proud to have developed the Men’s Performance Series from the ground up, an initiative we’ve created and are delivering for Remarkables Park Town Centre this winter. It’s a fresh take on men’s performance: no motivational fluff, just real talk and practical tools to help local men show up and give life their best shot.

From concept and content to the event itself, this is meaningful work, and we’re all in.

🎥 Director/Producer: James Perry
📸 Director of Photography: Ash Walton
🛠️ Production Manager: Deanna Warnock

This one meant a lot to us. We hope it lands where it matters.

To learn more, and purchase your tickets head to https://events.humanitix.com/mensperformanceseries

15/04/2025

Social first, scroll-stopping content, made for the 'gram, designed to engage.

Here’s a sneak peek at a new "How It’s Made" segment we created featuring Giovi Fine Food at Remarkables Park Town Centre.

Quick, easy, and entertaining. Shot specifically for socials to highlight the flavour, craft, and character behind the scenes.

Hungry? We'll see you at Giovi!

04/04/2025

Fresh look, same great gin.

New content for Rifters to show off their updated labels and expanded range.

Crafted to stand out on shelf and on screen.

02/04/2025

Gotta test the toys before the big day.

A few snaps from the boys' recce for Real Guns New Zealand, testing gear and lining up the shots before the cameras rolled.

Video’s locked and loaded, dropping soon.

27/03/2025

The City of Dunedin has released its latest destination campaign... Stoked to see this labour of love come to life!

The campaign takes a stripped back approach to destination marketing by letting the spectacular location speak for itself.

“Dunedin truly is an undiscovered gem for those that are yet to experience it,” says Shotover MD, James Perry.

“Whether it’s the spectacular coastline and wildlife or the vibrant culture, there’s a unique vibe to the place that visitors don’t forget so this campaign aims to give the audience a taste of that in the most authentic way possible, through simple vignettes of classic Dunedin scenes.

When visitors enjoy these experiences for themselves there’s no clever editing, musical soundtracks or gimmicky taglines following them around, it’s just the raw essence of the experience, and that’s what we’re trying to bottle up with this campaign.”

Full Press Release: https://campaignbrief.com/dunedin-showcases-its-beauty-and-vibrancy-in-new-destination-campaign-via-shotover-creative/

Case Study: https://shotovercreative.co.nz/work/visit-dunedin-2025/

Client: Dunedin NZ
Destination Manager: Sian Sutton
Digital Content Coordinator: Hayden Parsons
Marketing Officer: Katie Love
Agency/Production Company: Shotover Creative
Director/Producer: James Perry
Head of Digital & Marketing: Jason McKay Williams
Graphic Designer: George Chalmers
Marketing Coordinator: Deanna Warnock
Director of Photography: Robbie Romero
Photographer: Ash Walton
Sound Operator: Ash Walton
Production Assistant: Xaden Stringer

*Don't panic, the camera makes our wildlife friend look much closer than he is. The legal distance was enforced when shooting this

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Cromwell
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