26/06/2025
Deep Research: Innovative Research with ChatGPT's New Tool 🔍
A powerful new tool inside ChatGPT that lets you run in-depth, multi-step research using both your project context and live web data - delivering tailored, in-depth answers in seconds.
You should use the Deep Research tool when you need thorough, high-accuracy information that benefits from cross-verification, structured analysis, or summarised sourcing - especially when the stakes for accuracy are higher.
✅ Use Deep Research when:
- You need well-sourced, detailed insights
EG "What are the current global trends in green architecture?"
"Can you summarise the most recent research on social media algorithms?"
- You want to compare multiple viewpoints or datasets
EG "How do Shopify, Wix, and Squarespace compare for SEO in 2025?"
- You're doing competitive, market, or academic research
EG "What’s the market share of electric vehicles in New Zealand vs Australia?"
"Compare the policies of major political parties on climate change."
- You need citations or source transparency
Deep Research provides clearer citations and reference-style formatting when relevant.
💡 How to use it:
➡️ Within the chatbox, click 'Tools' and select ‘Run deep research’
➡️ Upload files or share chat context
➡️ Type your research topic - competitor analysis, latest trends & more
❌ Avoid it for:
- Simple or well-known facts (ChatGPT can already handle that quickly)
- Creative writing, design prompts, or copywriting
- Light brainstorming or everyday business tasks
(EG social media captions, ad copy, or email rewrites)
💡For simple queries and requests, it's best to stick to the regular chat as free accounts get 5 uses a day; unlimited for Plus & Pro users
👉 Ready to work smarter? DM us to learn how AI + Deep Research can transform your workflow.
