27/06/2024
🎥 WHAT GEAR DO WE USE? 🎥
Behind every shoot with 2113 is a carefully considered process of gear selection. Depending on the budget, scope and creative - we will select the best gear for the job.
For this branding shoot with Matrix Security, we wanted a nimble camera package (we shot a range of outputs across numerous locations in 2 days) that could also give us a slick, cinematic and elevated look.
We used our Canon C-70 camera paired with the Lomo Illuminas MKII lenses to remain light on our feet, but still pack a visual punch.
Lens selection plays a huge part in defining your overall aesthetic. Whether you choose prime or zoom, anamorphic or spherical, we think it’s crucial to ensure you make these choices with purpose.
We chose the Lomo Illuminas for their fast T-stop, creating shallow depth of field, beautiful vintage characteristics and a striking halo lens flare. The best creatives will understand these technical aspects and find the right tools to tell your story.
While you can shoot content with cheaper, DSLR or iPhone cameras - using cinema quality gear elevates your brand and marketing to the next level.