27/06/2025
Before a logo makes it to the final cut, there’s a whole lot of research mood boards sketching, ideation, concepts, feedback & fine tuning…
So here is a little insight into our behind the scenes!✍️➡️
For Forge Sport we knew we needed a visual identity that matched their incredible mission - supporting Kiwi athletes on their journey to basketball scholarships in the USA. 🏀🌍
We drew inspiration from movement of sports Exploring angular, dynamic shapes that evoke movement and power. Looked to colour psychology and plenty of research to
We drew inspiration from the movement and energy of sport exploring angular, dynamic shapes that capture speed & strength. We looked into colour psychology to evoke confidence, energy and intensity.
And of course, we backed it all up with plenty of fine tuning to make sure the final brand felt purposeful and powerful.