21/05/2024
Branding for Wayward Hops 🍻🍃
Going back to our roots! We started this branding journey with a piece of paper and a pastel. The brand mark was hand-drawn, creating a cool distressed look.
Wayward Hops is located on a rustic family farm in Tarata, so we wanted the branding to be earthy and rugged as well as rooted in tradition. Its a branding that’s as down-to-earth as the family’s approach to growing hops, with a touch of ‘wayward’ charm!
Try the Oapui Road Fresh Hop Pilsner, (brewed with Wayward Hops) at Shining Peak Brewing 🏔️🙌