Click IQ Marketing

17/04/2023

If you are going to pitch your "thing" on Social Media at least check your spelling and your grammar! Facebook even does that for you now, so there is literally no excuse....and don't start on the "the AI made me do it" cause it doesn't even know how to spell things incorrectly!!
Lazy, Lazy, Lazy!!
Signed your friendly Digital Marketer!

12/04/2023

The Marketing minefield....

What should I post?
When should I post?
How do I get people to look at my stuff?
Should I buy followers?

All questions I get asked everyday! Want my top tip of the day....

NEVER EVER BUY FOLLOWERS OR LIKES!!!

No matter how much you want your followers to look good, swapping follows or just straight out buying them absolutely ruins your algorithm for Advertising! You might not even be running ads right now, but when you eventually do you are going to want those people following your page to use as a warm audience and if they are all irrelevant and not actually interested in your business you may as well throw your money down the dunny!!

Want to grow your page, post great content, share your knowledge, contribute in groups without trying to sell people your thing, and last but the fastest way...run ads!

10/04/2023

Hey Real Estate Agents, want to know the latest strategies and tactics that are working in your industry now? I'm hosting a free webinar on Wednesday night to give you the low down!

Time: Apr 12, 2023 07:00 PM New Zealand

Join Zoom Meeting
https://zoom.us/j/7183057243?pwd=eDJwbUJpdjZFS3NRNlkwMlY4djBWZz09

Meeting ID: 718 305 7243
Passcode: 520268

04/04/2023

When everyone else zigs.....you need to zag!

So everyone in your industry is doing cut price, low entry point options that mislead their customers into thinking that they are going to get something for nothing or very little...... is that really how you want to be thought of? Known as the business that sucked them in then hit them with a big bill afterwards?

How about instead of running with the crowd you draw your clients to you by showing your expertise, your clients experiences and how what you do is different. Show them you understand their problems and you have experience in solving them.

03/04/2023

Hey Real Estate Agents, are you one of the 95% in your Industry earning under $150k/yr? Are you wondering how you are ever supposed to grow and get traction when there are so many Agents trying the same methods to get the same business?

Would you give up 60 minutes of your time to learn some tips and tricks that could create the change you need in your business that will shift the needle for you?

I'm hosting a free webinar which is going to help you move forward in this tough industry!
Interested? Flick me a DM for the details!

31/03/2023

Lead Generation...... would have to be the #1 objective for businesses on Social Media!

If the business is good at it you won't even know it happened. You'll go from accidentally (yeah right) stumbling across a post one day to becoming a raving fan and then they start showing up everywhere in your life (no algorithm at play here people, just a fluke) and sooner or later you'll buy, recommend or support that business in someway.

If they contribute to your entertainment, your education or your wellbeing in anyway you'll be come a fan, and that's exactly how you want your customers to see you! I know I bang on about this all the time, but strategy is so important so if you don't have one and you don't even know where to start, drop me a DM and we can create one together.

30/03/2023

Repurpose Me? Well not you, your content!!

It's true creating content can be quite a bit of work, that is if you don't know all the hacks to creating great content and re-purposing it!

For example, you might write an ebook about an important topic in your industry. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. Next, you could create an infographic illustrating the statistics mentioned in the ebook. And finally, you could give a webinar discussing the content in that ebook. Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content.

Working smarter not harder means you are still producing amazing helpful content but you are not re-inventing the wheel every day! It also means that people get several touch points on your content before you go and change the subject on them! Education = Retention!

29/03/2023

So what is Content marketing and what's the point?!

Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, Meme's, slide shares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.

There are many reasons why your brand should create a content marketing strategy:
• It allows you to connect directly with your target market
• It helps you stand out from the competition
• It generates leads and sales
• It helps you build brand visibility
• It’s cost-effective
• It can be repurposed for many different platforms
• It’s sustainable and adaptable

Essentially, content marketing allows you to share your brand’s narrative directly with your audience. Creating a content strategy also helps you keep on target with your promotions throughout the year, and enables you time to educate your clients on upcoming offers!

One of the great things about the Meta platform as it allows you to measure the effectiveness of your content by showing you the metrics of how many times it was viewed, how long it was viewed, who reacted to it, and who shared it. This allows you to create content you know your audience is going to love!

27/03/2023

You send Marketing emails how often??

Everyone loves that Company that sends them 3-4 emails a day right? Yeah well I don't!

In fact, I bet there are a lot of people like me who would rather have quality over quantity. Here's the great thing about using proper email Marketing software.... you can test and measure the statistics of open rates and link clicks (if you have them in the email), obviously you can track the un-subscribes and the actual replies you sometimes get too.

So what's the trick to getting people to open your emails?? Headlines!! The subject needs to grab you right off the bat! Create a style and vibe that is specific to your brand so when it hits your customers inbox they know what to expect and look forward to getting your updates, education and humor (all things that convert well on email).

Most importantly of all though, is that your email list can serve you in so many other ways (like helping you create audiences for your ads!) so you need to nurture them and make them see you appreciate their time!

27/03/2023

Grow your list!! - Your email list that is!!

The best way to grow an email marketing list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in.

So, what makes a good incentive?

Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it. People like to feel like you are going to provide them value from the outset, so giving them something in return for their details is only fair if you want the opportunity of their eyes on your products or services!

26/03/2023

It's how much???

How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing marketing from a freelancer, there is always a cost.

The key is to get the maximum ROI out of what you put into it. It’s important to remember, that ROI doesn’t have to mean revenue and conversions. It can, but it can also mean meeting other objectives, like getting new leads, increasing email subscriptions, or even boosting customer satisfaction.

The ROI you end up with is the direct result of how focused your social media marketing strategy is. That is assuming you have one, and if you don't you might want to sort that out before moving ahead with any type of Marketing!

24/03/2023

22/03/2023

Yep, it sure is!!

17/03/2023

Why hire a Freelance Marketer?

16/03/2023

Are you struggling to keep up with the fast-paced world of marketing?

Check out our latest video to learn how hiring a freelancer gives you the flexibility to scale your marketing efforts up or down as needed, without the costs of a full-time employee.

Take your marketing to the next level and watch now!

16/03/2023

Keeping up with the latest and greatest training on Facebook so you don't have too!

14/03/2023

Random acts of marketing do not work!

Tony Robbins has a great quote about "running East looking for a sunset." The point is, the sun sets in the West, so if you’re running East, it doesn’t matter how good your tactics are, how much money you throw at it, or how smart you are…you’re not going to find it.

All the "hustle" in the world won’t save you if your strategy is fundamentally flawed.

If you are struggling with where to start on your Social Media strategy, lets chat.

09/03/2023

Terminology is everything!!

In New Zealand we know this as a Jandal, in Australia they know it as a Thong. However in the US a Thong is underwear! You can see how this could get you into trouble!

You’ll also notice that Kiwis are more sarcastic and dry than our overly nice but pushy mates in the US.

Why does this matter? Because knowing your market is everything, so if you are advertising in NZ or Australia copy produced out of the US is unlikely to hit the target and compel the audience.