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[The Good Oil] Stuff Up of the Day: Hey Stuff – it’s clearly Cleary.
04/08/2025

[The Good Oil] Stuff Up of the Day: Hey Stuff – it’s clearly Cleary.

Check out the latest media stuff ups both locally and around the world.

    This Is Not a Newsflash: Jeffrey LordJeffrey Lord is a contributing writer for NewsBusters. Lord is a former White H...
04/08/2025

This Is Not a Newsflash: Jeffrey Lord
Jeffrey Lord is a contributing writer for NewsBusters. Lord is a former White House political director in the Reagan White House and aide to HUD Secretary Jack Kemp.

They have called it the “prestige press.” But what good is this alleged prestige when the audience walks away?

Liberal media outlets have so obsessed with carrying water for liberals, particularly if they are anti-Trump, that – not a newsflash! – slowly but surely they have lost audience. And lost that audience to the peril of survival itself.

Case in point? The Washington Post, those agitators against “Democracy Dying in Darkness.”

Here are a few recent headlines about the Democrats’ favorite newspaper in the nation’s capital.

From the Post Millennial: BREAKING: Washington Post has lost nearly 90% of its audience since 2021: report

From 2021 to 2024 daily traffic dropped by 20 million.

From the Associated Press: Washington Post report: Subscriber loss after non-endorsement reaches a quarter million

From the Hill: Washington Post loses 75K subscribers after Bezos-ordered op-ed pivot

From the Wrap: Washington Post Has Lost 500,000 Subscribers Since Biden Took Office

The legacy publication is not expected to generate a profit this year

And the Post is not alone. It’s leftwing compadre the New York Times has drawn headlines like these:

From Reuters: New York Times forecasts subscription revenue below estimates on stiff competition

From the Wrap: New York Times Says Missed Revenue Impacted by Advertisers ‘Avoiding Some Hard News Topics’ Like Israel-Gaza War

Digital ad revenue fell 3.7% year-over-year, with five fewer days in the quarter and declines from podcasts and creative services

From Insider: New York Times Loses Subscribers After Revealing Whistleblower Details

From the UK’s Press Gazette: Third of New York Times subscribers do not pay for its news product

The number of news-only NYT subscribers dropped 30% year-on-year as the company encouraged them onto "bundled" subs.

From Harvard’s MBA Student Perspectives: Finding the New York Times’ Lost Subscribers

And this type of story is not restricted to the East Coast liberal favorites. From out on the West Coast are stories like these:

From Adweek: The Los Angeles Times Said to Have Lost $50 Million in 2024, as Subscription and Ad Losses Mount

From the Wrap: The Los Angeles Times in Crisis: Stalled Subscriptions, Drowsy Leadership, Slack Channel Trash Talk (Exclusive)

“This very much feels like a sink-or-swim moment for the paper,” a veteran reporter says

From Seattle’s Post Alley: Staring into the Abyss: The Seattle Times’ Kafkaesque Subscription System

And from that dot of leftism in Texas: Austin American-Statesman canceling Saturday print edition, ramping up digital

One could go on – and on and on – with similar headlines, realizing what they all have in common, beyond the decline of newspapers in general.

They are left-leaning – sometimes far-left leaning – journals. And in the increasingly conservative Age of Trump (and even before!), the hard fact is that at the grassroots level American readers in those and other areas mentioned above simply are not interested in reading the same old, same old leftist and now anti-Trump propaganda. Propaganda that they have voted against when in the quiet of their polling places.

This fact has been duly (and amazingly!) noted in the precincts of the Columbia Journalism Review. The CJR headlined this all the way back in the Stone Age of 2019: How conservative media has grown under Trump

Amusingly, an alarmed CJR has also headlined: What if the right-wing media wins?

Conservative critics of the press want more than just a louder voice. They want The New York Times and The Washington Post to go away.

Safe to say, to answer the CJR question, “right-wing media” is already winning. And for a reason.

Take but one incident from just the last week. There in the heart of left-leaning Manhattan, home to a defund the police movement, a guy armed with an M4 rifle walked brazenly into an office building housing, among others, offices of the NFL, and, without a cop to stop him before he got inside proceeded to shoot and kill four people before turning the gun on himself.

The message delivered almost instantly by outlets of the conservative media – in New York that meant the New York Post – was that defunding the police was a seriously bad policy. (Ya think?) And the Post, the prime “conservative media” outlet in New York City was right there to hold to account the far-left, socialist New York City Democrat mayoral selection Zohran Mamdani, headlining: Zohran Mamdani explicitly backs off unpopular ‘defund’ police stance after officer shot dead in Park Avenue horror

Which is to say, it is more than plausible to ask if there were no conservative New York Post to hold Mamdani to account whether the candidate literally labelled a communist by his Republican opposition would be, after the shooting, backtracking.

Bottom line?

All the way back there in the modern media Stone Age era of 1955, when conservative William F Buckley Jr launched the ground-breaking National Review conservative magazine, there was no such thing as conservative media. From Buckley’s journalistic seed and the rise of modern technology that brought along talk radio, cable television and the internet, conservative media grew like, as they say, topsy. Producing stars like Rush Limbaugh, Sean Hannity, Mark Levin, Glenn Beck and, eventually, Fox News, Newsmax, and sites on the internet like this one – the Media Research Center’s NewsBusters.

And yes, without doubt, in part because of the left’s self-inflicted craziness – and in today’s world it’s Trump Derangement Syndrome – the liberal media has and is losing considerable ground to conservative media.

And as the headlines above illustrate – newsflash! – only the left is shocked about this.

This article was originally published by mrcNewsBusters.

Liberal media losing audience.

    S*x Sells. It Always Has.: Lee TaylorLee Taylor is managing director of marketing agency Uncommon Sense.Progressives...
04/08/2025

S*x Sells. It Always Has.: Lee Taylor
Lee Taylor is managing director of marketing agency Uncommon Sense.

Progressives hated it. The market didn’t.

With summer’s final month just a day away, it’s safe to conclude that its most defining stories haven’t come from fashion runways, but from their own marketing departments. The latest example? Sydney Sweeney’s American Eagle AW25 campaign, which has managed to provoke pugnacious liberals all over the globe.

The American retailer’s campaign includes several adverts: all of which have generated criticism for differing reasons. It appears, the most divisive advert sees the actress reclining on a sofa, murmuring in a sleepy tone that has since become a meme: “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My genes are blue,” before the narrator states: “Sydney Sweeney has great jeans.”

Progressive critics were quick to accuse the 15-second advert of promoting racist undertones, even going so far as to suggest it flirted with eugenicist ideas – based solely on a pun involving “genes” and “jeans”. It is striking to note that a particular group – intelligent enough to be fluent in social justice theory – are unintelligent enough to comprehend how wordplay is one of the oldest marketing tricks in the book. It seems more likely that they’re deliberately ignoring this fact in favour of bending the narrative to suit yet another one of their preloaded cultural grievances.

One prominent influencer took to Instagram to deliver her perspective, recalling how as a “13-year-old girl” she would buy “all of her denim” from American Eagle, but that this new campaign has brought back her childhood trauma as “a brown girl”. She then went on to accuse the advert of upholding “white, Eurocentric beauty standards – which I thought by this point we would have moved on from”.

So, is the fashion industry supposed to sideline women – who possess European beauty traits – from representing any future fashion campaigns to prevent offending a particular audience? If so, that would not be progress. That is aesthetic discrimination driven by insecurity, dressed up as activism.

What makes these reactions even more absurd is that Beyoncé currently stands as the proud face of Levi’s jeans – and their advertisements are far more overtly s*xualised than Sydney’s campaign. A prime example is the “Launderette” advert, which sees the Texas Hold ’Em singer strut into a launderette – initially with the camera focused on her rear – before she strips down to her underwear as a young male scans her up and down. All of this unfolds to Beyoncé serenading the viewer with the lyrics: “Call me pretty thing, and I love to turn him on, boy I’ll let you be my Levi’s jeans so you can hug that thing all day long…”.

Could you imagine the meltdown if American Eagle had gone full Beyoncé? Picture their possible take: “I’ll let you be my American Eagle jeans – snug and tight, the fit of my dreams.” The usual liberal commentators would’ve been cheering the marketing department out the door, boxes in hand before lunchtime.

Even without her now many formalised brand deals, Sydney Sweeney has proven how beauty can sell, again. In the opening scene from Anyone But You, she appears in a pair of Levi’s 501s and a white shirt. It wasn’t an advert but had the effect of one. The look went viral on TikTok, with countless influencers sharing videos of themselves trying on the classic denim cut for the first time – often styled exactly as Sydney wore them. The 501s were reportedly sold out for weeks – I know this because my youngest employee was among those racing to buy a pair, only to find they’d vanished from shelves. This is proof that featuring an attractive woman in a product doesn’t by default alienate a young female audience – it inspires them to pay a visit to the store.

Another detail that bitter liberals have perhaps consciously overlooked is that the jeans Sydney dons include a small butterfly motif embroidered on the back pocket. Far from a throwaway design choice, this butterfly symbolises domestic abuse awareness, a cause close to the actress’s heart. All profits from that design – “The Sydney Jean” – are being donated to Crisis Text Line, a non-profit that supports victims of abuse and mental health crises.

In a marketing landscape increasingly prone to controversy for its own sake – to grab headlines, stir Twitter outrage or posture as “brave” – this is a rare example of a brand that combines sensuality and substance without apology. It proves a campaign can be beautiful, effective and morally anchored – all at once. That’s not regressive. That’s balance. And it’s something many brands, caught up in the joyless theatre of modern virtue-signalling, could stand to relearn.

But the most telling thing of all is that American Eagle’s stock price has risen significantly since the campaign launched – just as Levi’s did during Beyoncé’s headline-grabbing tenure. The lesson is hardly new, but it’s worth repeating: s*x sells. And it always has. The fashion industry didn’t forget that – it just temporarily pretended otherwise.

This article was originally published by the Daily Sceptic.

And the ad industry has finally remembered that.

    When the World Rewards Rejectionism, Peace Dies: Greg BouwerIINZThe joint statement released on 29 July 2025 by 16 f...
04/08/2025

When the World Rewards Rejectionism, Peace Dies: Greg Bouwer
IINZ

The joint statement released on 29 July 2025 by 16 foreign ministers – including New Zealand’s – claims to chart a path to peace in the Israel-Palestinian conflict. In reality, it does the opposite. By laying near-exclusive blame on Israel, while excusing or whitewashing the actors truly responsible for this war, the signatories have made peace harder to achieve, not easier.

For decades, the so-called international consensus has been that a two-state solution was the only path to peace. That vision was always premised on direct negotiations between Israeli and Palestinian leaders – not unilateral recognitions or externally imposed dictates. But the world changed on 7 October 2023. The brutal Hamas-led massacre of over 1,200 Israelis (including infants, Holocaust survivors, and entire families) did more than expose the terror group’s barbarity. It shattered the illusion that peace could be built on a foundation of denial, incitement and hatred. The two-state paradigm did not just falter – it failed catastrophically.

And yet, instead of acknowledging that reality, the July 29 declaration clings to illusion while sidestepping the hard truths that peace demands. It calls for an immediate and permanent ceasefire, denounces Israeli actions in Gaza and Judea and Samaria (the West Bank), and demands recognition of a Palestinian state. But nowhere does it mention Hamas’ genocide charter. Nowhere does it acknowledge that Hamas seized power by murdering its political rivals after Israel’s unilateral withdrawal from Gaza – then transformed the territory into a fortified terrorist enclave. There is no reckoning with the fact that the Palestinian Authority is too weak, too corrupt and too complicit to serve as a viable alternative. And nowhere does the declaration accept the fundamental truth: peace cannot be imposed by pressuring only one side while ignoring the unrelenting violence, extremism and rejectionism of the other.

The Peril of Misplaced Pressure

Israel has always been willing to negotiate. It has done so in good faith time and again – offering land, autonomy, and even statehood. The Arabs, on the other hand, have walked away from every serious offer. They rejected the Peel plan in 1936, the UN partition plan in 1947, and rejected peace at Camp David in 2000, for example, and have rejected normalization at every turn. October 7 was not a rupture – it was a culmination.

Yet the international community continues to place the onus for peace almost exclusively on Israel. This does not advance the cause of peace – it rewards rejectionism. By letting the Palestinian leadership off the hook for promoting terror, rejecting compromise, and glorifying violence, world powers send a clear message: You do not need to change, you will not be held accountable, and terror pays.

The July 29 declaration even goes so far as to express support for recognizing a Palestinian state in the coming UN General Assembly session. What message does that send? That murdering civilians, taking hostages, and hiding behind children brings international legitimacy. That Israel – the victim of aggression – must justify its every move, while the aggressors get a diplomatic promotion.

UNRWA and the Manufactured Crisis

These distortions are compounded by the continued credibility granted to UN agencies like UNRWA, which has not only failed in its humanitarian mission but has actively prolonged the conflict. It has maintained the fiction of inherited refugee status, filled Gaza’s schools with antisemitic incitement, and embedded terrorists in its ranks. Even now, with aid flowing into Gaza through multiple crossings daily, UNRWA and other NGOs obstruct delivery, misreport shortages, and feed the global narrative of a humanitarian siege – not because Israel is blocking aid, but because these agencies have become political actors, not neutral providers.

The Palestinian Authority is Not the Answer

Those calling for Gaza to be handed over to the Palestinian Authority once the war ends ignore two decades of failure. The PA does not control Gaza, barely governs Judea and Samaria, and routinely rewards terrorism with salaries and public praise. Its so-called “commitments” to reform, hold elections, and disarm militants are empty words – recycled every few years to satisfy Western donors but never implemented. To present the PA as a ready and willing partner is not just naïve – it is wilfully blind.

If Peace is the Goal, Responsibility Must Be Shared

The only path to lasting peace is negotiation. But negotiation cannot succeed if only one side is expected to compromise. Until the Palestinian leadership is held to some standards – until it is expected to end incitement, dismantle terror infrastructure, and accept Israel’s right to exist as a Jewish state – no agreement can hold.

Diplomatic declarations that ignore these truths don’t bring peace closer. They push it further away.

If countries like New Zealand genuinely seek to advance peace, they must stop appeasing Palestinian rejectionism and start demanding accountability. That means ceasing funding to UNRWA until it is fundamentally reformed or dismantled. It means opposing premature recognition of a state that does not yet exist, and that has done nothing to demonstrate its readiness for statehood. And it means standing with Israel not only as a matter of fairness, but as a matter of principle.

Because peace does not come through rewarding violence. It comes through shared responsibility – and truth.

This article was originally published by the Israel Institute of New Zealand.

Peace does not come through rewarding violence. It comes through shared responsibility – and truth.

    They Fled to NZ Because of Trump’s EO: Let Kids Be Kids and Penny MarieLet Kids Be Kids is a New Zealand-wide grassr...
04/08/2025

They Fled to NZ Because of Trump’s EO: Let Kids Be Kids and Penny Marie
Let Kids Be Kids is a New Zealand-wide grassroots network of people who ask questions, conduct research, focus on solutions, and support one another. We are mums, dads and grandparents who are committed to the well-being of NZ children.Radical left wing mainstream media perpetuates narrative of trans industry.

On first look, we thought this was a media stunt. A lefty-liberal promotional strategy from extreme trans activists. However it has been confirmed to Let Kids Be Kids by Protect Kids Colorado that this is in fact a true story. (Both organisations are members of the International Coalition4Children).

In July 2025, a Colorado family immigrated to Queenstown, New Zealand because they felt terrified for their child’s safety after Trump announced that there are ONLY TWO SEXES. Read their story in 9 News USA and Daily Mail UK.

“The day that Donald Trump returned to the White House and signed an executive order declaring there are only two genders, their fears crystallized into action.” – explain parents of the nine-year-old child they claim to be protecting.President Trumps signs EO ‘Defending Women From Gender Ideology…’ surrounded by girls enthusiastically supporting him.

President Trump signed a sweeping Executive Order Monday during his first hours in office recognizing only two s*xes, male and female, and directing federal agencies to cease promotion of the concept of gender transition.

The order, which Trump signed from the Oval Office, is part of a broader campaign promise to rid the nation of what he has called “transgender insanity” and reverse diversity and inclusion initiatives instituted by the Biden administration. – the Hill

At Let Kids Be Kids we agree that ‘transgender insanity’ needs to be eradicated from our children’s minds. The intense and harmful political and cultural ideology (listen to James Lindsay explaining ‘Q***r Theory is Q***r Marxism’), which presents exactly like a cult.

It is an ever-expanding profitable industry of all things trans and ‘pride’, and has engulfed New Zealand and other Western nations. It has been a slow creep for decades and in the post-Covid era has spiralled completely out of control.
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The ‘fear inducing’ Executive Orders

Read Trump’s Executive Orders relating to gender ideology vs biological reality, and decide for yourself if the EOs are more likely to HARM or PROTECT the children of America:

* Defending Women From Gender Ideology Extremism And Restoring Biological Truth To The Federal Government – 20 January 2025
* Protecting Children From Chemical And Surgical Mutilation – 28 January 2025
* Ending Radical Indoctrination In K-12 Schooling – 29 January 2025

“It is the policy of the United States to recognize two s*xes, male and female. These s*xes are not changeable and are grounded in fundamental and incontrovertible reality. Under my direction, the Executive Branch will enforce all s*x-protective laws to promote this reality.” – Trump EO 20 January 2025

EOs in action – US children’s hospitals are closing their ‘trans’ services for youth

Trump’s Executive Order Protecting Children From Chemical And Surgical Mutilation was signed on 28 January 2025, and by July hospitals in multiple states across the US are putting their child mutilation scalpels down. MSM outlets call this ‘bullying’.Across the country today, medical professionals are maiming and sterilizing a growing number of impressionable children under the radical and false claim that adults can change a child’s s*x through a series of irreversible medical interventions. This dangerous trend will be a stain on our Nation’s history, and it must end. – Trump EO 28 January 2025

Follow the money – the taps have been turned off!

It is the policy of the United States that it will not fund, sponsor, promote, assist, or support the so-called “transition” of a child from one s*x to another, and it will rigorously enforce all laws that prohibit or limit these destructive and life-altering procedures. – Trump EO 28 January 2025
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But isn’t Colorado ‘progressive'?

Penny Marie recently interviewed Sven Scharpen, a young autistic man from Colorado. They discuss how the trans industry has co-opted all autistic organisations and is pushing their agenda on this vulnerable population. Trump’s Executive Orders are doing more to put a halt to the money and harm than anything else we have seen, but it’s a long battle ahead of us all, including Colorado.

The quickest way to protect our children from the trans cult is to turn the money off. Which is not happening in New Zealand at present. NZ First leader Winston Peters says they are winning the war on woke, but are they?
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New Zealand’s reputation as a ‘safe haven’ for the LGBTQ community, in particular, children?

The most disturbing part of this family’s story is that they are confident New Zealand is going to be the answer to their problems.

“A friend who had moved to New Zealand years earlier encouraged them to consider the island nation – known for its progressive values, inclusive education policies, and public support for the LGBTQ+ community. They began to research what life there might look like, particularly for a transgender child.” – explain the parents of the nine-year-old.NZ Parliament has a ‘rainbow room’

Why might that be?

A brief summary of the current New Zealand situation:

* Politics: The Greens and Labour parties, and some of National Party (main party) push, promote or party PRIDE.

* Transgender ‘Healthcare’: NZ has a ‘gender affirmation’ model as its gold standard of healthcare. Puberty blockers are on offer for children. Therapy/counselling ‘affirms’ gender dysphoria.

* We receive regular reports that under-16-year-olds are being given hormone medication in school, some without parent knowledge or consent.
* We hear regular reports of healthy under-17-year-old girls getting their breasts removed. Some parents even take them overseas to get their own children’s bodies mutilated. YES, in New Zealand.
* You have to see this to believe how many professional bodies and individuals recently signed a letter to Health NZ to push for gender guidelines to be updated to increase ‘safe healthcare to transgender and non-binary patients’ in NZ.
* The WPATH Files and CASS Report has been ignored by NZ legacy media, health authorities and almost all politicians in NZ to date.

* NZ legal system: The Births, Deaths, Marriages and Relationships Registration Act 2021 – makes it easy for people to change their names and s*x marker, and the Conversion Practices Prohibition Act 2022 stops anyone, even parents, from questioning a child who thinks they may be ‘born in the wrong body’, or stopping them from social or medical ‘transition’.
* NZ education system: While the Ministry of Education removed and will replace its Relationships and S*xuality Education Guidelines earlier this year, reports from parents in our network are that explicit and troubling s*xual material is still being taught in schools across NZ, and parents are still struggling to get adequate information about lesson content out of teachers.
* NZ businesses: Take a look here, here and here at all the corporations and organisations who push ‘pride’ policies and activities in their workplace, undergo ‘rainbow’ training for staff, and donate to the ‘rainbow’ industry. Pride Pledge has an inordinate amount of Queenstown businesses listed. Is it a coincidence that the Colorado family chose to move there?

It’s a very disturbing day when international news headlines tout New Zealand as a safe haven for families who shunt their children down the path of social, medical, and surgical ‘gender transition’.

This article was originally published by Let Kids Be Kids.

Trump announces ‘there are only two s*xes’. Mother responds, ‘It’s important that we not raise our children hearing that sort of hateful speech,’ and moves her family to ‘progressive’ New Zealand

    Tourists to Be Charged at Sites: Chris LynchChris Lynch is a journalist, videographer and content producer, broadcas...
03/08/2025

Tourists to Be Charged at Sites: Chris Lynch
Chris Lynch is a journalist, videographer and content producer, broadcasting from his independent news and production company in Christchurch, New Zealand.

Foreign visitors will soon be charged between $20 and $40 to access some of New Zealand’s most iconic conservation sites, in a move the government says will raise millions to reinvest directly into maintaining the country’s natural attractions.

Prime Minister Christopher Luxon and Conservation Minister Tama Potaka announced the change at the National Party conference in Christchurch, alongside plans to overhaul the Department of Conservation’s (DOC) concession system to encourage more economic use of public land.

The new charge will apply to international tourists visiting high-traffic destinations, starting with four sites: Cathedral Cove, Tongariro Crossing, Milford Track, and Aoraki Mount Cook, where foreign visitors often make up 80 per cent of all foot traffic.

Conservation Minister Tama Potaka said the fee would generate up to $62 million a year, which would be reinvested into those areas to improve infrastructure, protect the environment, and support long-term access.

“Tourists make a massive contribution to our economy, and no one wants that to change,” Potaka said. “But I’ve heard from overseas friends how surprised they are to access some of the most beautiful places in the world for free. It’s only fair that, at these special locations, foreign visitors make an additional contribution.”

Luxon confirmed that New Zealanders will not be charged, saying, “It’s our collective inheritance and Kiwis shouldn’t have to pay to see it.”

Alongside the visitor charge, the government also announced a major reform of the Conservation Act to streamline DOC’s concession system, which currently governs any business use of conservation land.

Luxon said the current regime is “totally broken”, with concession applications often taking years to process, holding up jobs and investment.

“Outdated rules mean modern e-bike tours are being denied access, and tourism on the Routeburn is being held up by bureaucratic boundaries,” he said.

The government’s plan includes expanding opportunities for tourism, agriculture, and infrastructure on conservation land in areas deemed appropriate, while protecting sites of national significance.

“This is about saying yes to more jobs, more growth, and higher wages for all New Zealanders,” Luxon said. “We’re unlocking one third of the country’s land to be more productive where it makes sense, while protecting what matters most.”

This article was originally published by Chris Lynch Media.

The new charge will apply to international tourists visiting high-traffic destinations.

  The Good Oil Daily Opinion Poll: Take our Daily Opinion Poll and see how your views compare to other readers and then ...
03/08/2025

The Good Oil Daily Opinion Poll: Take our Daily Opinion Poll and see how your views compare to other readers and then share the poll on social media. By sharing the poll you will help even more readers to discover The Good Oil.

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    It Is No Longer a Theory: Joanna PennyfeatherThere’s a saying that when a former defected USSR citizen was asked wha...
03/08/2025

It Is No Longer a Theory: Joanna Pennyfeather

There’s a saying that when a former defected USSR citizen was asked what the main difference was between the West and USSR, he replied, “In the USSR we knew that the media was lying, but in the West people still believe the media is telling the truth.”

In the current age of misinformation, it’s important to keep this in mind.

The USSR famously had the newspaper Pravda (which means ‘truth’ in Russian), and it’s easy to think that the West is not subject to the same narrative control as the USSR was. However, one only needs to look briefly into Operation Mockingbird to understand that, while the means were different, the goal and desire of narrative control was still the same. Operation Mockingbird was a CIA programme during the Cold War era with the intention to infiltrate media outlets and use journalists as vehicles for state propaganda.

Pravda and Operation Mockingbird belong to a simpler time, when the number of media outlets were considerably fewer and more easy to control.

Of course the USSR eventually fell and Pravda went down along with it, and Operation Mockingbird has, at least officially, been discontinued. But to believe that the governments of the world have given up the idea of having narrative control is naïve.

The purpose of this article is to argue that the only thing that has changed is the tactics; and digital ID, being the newest tactic to regain narrative control, is a reaction to the previous control mechanism, which was to intentionally spread misinformation.

Currently, across the Anglosphere, we are seeing a coordinated rollout of a ‘digital ID’ regime. This is marketed slightly differently depending on the country, but a common refrain we hear from the promoters of digital ID is that it is to “protect the children” from the evils of social media.

To be clear, it has zero to do with protecting the children, and whenever you hear phrases like that, stay alert, because your freedoms are likely about to be stripped away.

In order to explain the reason for the sudden and concerted push for digital ID, we have to go back a bit in time.

Gaining control of, or heavily influencing, the information and narratives used to be much easier. There were far fewer media outlets to control or influence. Back then, the way to assert narrative control was to either outright control the media outlets themselves (like with Pravda) or infiltrate them or pay them off (like Operation Mockingbird).

Control was easy and information flowed in only one direction: from the top down. Gatekeepers controlled the information and thus what you thought. One could argue that this was the central message of Orwell’s 1984. He who controls the information controls what people think and how they feel about things.

As an aside, the book and the excellent documentary, Manufacturing Consent by Noam Chomsky explains this in great detail. Regardless of Chomsky’s current views, Manufacturing Consent remains a very important work and it clearly lays out how it all worked.

However, sometime in the ’90s, something happened: the internet.

The internet was truly a revolution and most importantly it was an informational revolution. It changed everything. It was a challenge to the monopoly on information.

The old problem used to be how to control information, which was largely achieved by influence operations and censorship. But with the internet the battle evolved. No longer did information flow top down, but it flowed between people all over the world, especially with the help of smartphones with access to social media being in everyone’s pockets.

The problem of narrative control was still the same, but the battlefield had changed and so the tactics had to change with it. The new tactic has been one that you have most likely heard a lot about in the recent years: misinformation.

From the governments’ expressed point of view, they want you to believe that there is a lot of misinformation out there and that they are the only truth teller capable of protecting you from going down the rabbit hole. They are the so-called “single source of truth”, as famously expressed by former PM Jacinda Ardern.

The reality of the situation is quite the opposite. The greatest purveyors of misinformation is actually the state itself, by which I mean the government and the shadowy structures that keep it going – primarily its intelligence agencies.

Now, to be clear, when I say that governments are spreaders of misinformation, I mean that in a quite literal sense. Not in the sense that, for instance, the Covid vaccine was erroneously promoted as being “safe and effective”, but rather as a deliberate governmental strategy to push outright falsehoods on people with the clear intention of deceiving them and making truth finding near impossible.

With the internet, information was democratised and governments realised that they couldn’t win the narrative war by censorship alone. There were too many voices – too hard to control. So instead, rather than trying to control information, they set out to destroy all trust in it. They set out to flood the system with so much nonsense – so many contradictions and falsehoods – that the average person would find it damn near impossible to get to the truth and thus would default back to the so called ‘trusted sources’.

Those trusted sources would, of course, be managed, curated and, in many cases, directly influenced by the very same governments and intelligence networks that lost their grip in the first place. In some cases, the influence was quite in the open, as evidenced by the last Labour Government openly paying media outlets taxpayers’ money for pushing certain agendas and talking points.

And so a common way of operating is as follows: allow a forbidden truth to come out in some form, but make sure one or a few provable lies are attached to it. Then when the forbidden truth starts taking hold, get one of the reputable, aka paid-off outlets, to attack not the truth, but the easily proved lie. This guilt-by-association tactic is thus used to disprove everything associated with it, including that which was originally true.

An example of this can be found in Stew Peters’ Died Suddenly from 2022. The main story of the documentary is about embalmers and one embalmer in particular who goes on record, finding big and unusual clots in vaccinated bodies: things they have never seen before. The documentary shows video evidence of this but, and here’s the trick, a few of these video clips were dated before the pandemic.

And so the BBC, a ‘trusted media outlet’, published an article where they stated that Stew Peters “included examples of people supposedly ‘dying suddenly’ from Covid vaccines which were easy to disprove – including clips filmed before the pandemic or before the vaccines were available”.

Mission accomplished and on to the next one.

This is generally a successful tactic that works. But it only works to a point.

The side effect is that some people will actually start believing the falsehoods that were promoted and, once you lose those people, they go down the rabbit hole and are lost. They exit the mainstream – some become radicalised – and as a result social cohesion starts to break down.

This is no way to build, or rather to maintain, a nation. If you want to parasitise on society, which is what the political class does, society needs to stay alive and function.

Herein lies the problem: narrative chaos can be effective, but it eventually collapses under its own weight. The centre cannot hold forever.

And so we’ve come full circle, and are now back discussing the digital ID, which can correctly be understood as the system’s new attempt to regain narrative control after their previous attempts have begun to spin out of control.

Digital ID is not just about logging in to your bank. Not just about accessing government services or paying taxes. Not just about verifying your age for social media. It is about attaching your online person, your ideas, your free speech, your identity and indeed your very being to a state-approved framework of control.

Once this is implemented, it is easy to stop dissent. If your social media posts don’t align with the approved narrative, your ID can be flagged. Your access to platforms restricted. Your ability to publish revoked. You might not even be able to buy groceries or travel. You might get charged with crimes. You might get de-banked.

If you think this is too far-fetched, then you haven’t been paying attention.

To get a glimpse of where digital ID ultimately leads, look no further than China. There, the digital ID is a key part of a vast social credit system, including a web of surveillance, biometric data, financial records and behavioural monitoring. If you criticise the Communist Party or if you jaywalk or associate with the ‘wrong’ person, then your score drops. A lower score might mean you cannot use certain public transport, your kids are banned from certain schools, your internet usage is limited or you are prevented from buying things. Western journalists interviewing people in China often marvel at the fact that Chinese citizens express support for this system in articles, but it only takes a few moments of reflection to realise that the reason for their support is tightly linked to the repercussions they would face if they speak critically against it.

‘That’s only China,’ you might say. It would never happen here.

Wrong. This is already happening in the West. The Twitter files already showed us how the US Government worked with Twitter to ban people. Entire platforms are demonetised or delisted. Truckers protesting in Canada got debanked. Indeed, whenever you read articles about world elites wanting to ensure the entire world is ‘banked’, the real motivation is not to include people in the banking system, but to have the ability to punish wrongthink by removing people from the banking system, i.e., to ‘de-bank’ people based on their behaviour and level of obedience to the Ministry of Truth.

Digital ID and social media bans are really about taking back control and of restoring the old one-way communication pipeline.

Of course, only lies require this level of force and insulation. Only falsehoods need protection from scrutiny.

The push for digital ID is not about efficiency. It’s not about safety. It’s not about freedom or convenience. It’s about control. It’s about building a cage around you, where your identity, your speech and your access to society are all controlled via a centralised authority.

Once implemented, there’s no need for gulags, because you will already be in one.

We can still fight back. We are not powerless. But time is running out.

The internet, despite its flaws, is still here. And it still allows us to speak the truth, at least for now, and we must use it. We must resist calls for safety in exchange for submission. We must point out that the emperor is naked and stop participating in the lie.

Because if we don’t, someday soon, we will find ourselves subjects in a digital gulag, constantly monitored and judged and always one little misstep away from being cast out into digital exile.

Someday soon, we will find ourselves subjects in a digital gulag, constantly monitored and judged and always one little misstep away from being cast out into digital exile.

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