Ground Up Marketing

Ground Up Marketing Helping Small Businesses Flourish

Let’s be real - a pretty website is nice, but a profitable one? That’s the goal.If your site looks good but isn’t conver...
06/10/2025

Let’s be real - a pretty website is nice, but a profitable one? That’s the goal.

If your site looks good but isn’t converting, it’s time to check the basics: clear calls to action, customer-focused copy, fast load times, and mobile-friendly design.

Your website should be doing the hard work for you - building trust, guiding clicks, and turning browsers into buyers.

💡 Want yours to actually work harder for you? Let’s talk strategy - not just aesthetics.

Get in touch to book your FREE initial consult 👉 [email protected] or jump online to find out more: www.groundupmarketing.co.nz 🌿

Sick of marketing living rent-free on your to-do list? 😫Running a business is a full-time job (and then some 🙃). Marketi...
16/09/2025

Sick of marketing living rent-free on your to-do list? 😫

Running a business is a full-time job (and then some 🙃). Marketing often ends up squeezed in between everything else – or sitting on the never-ending to-do list.

That’s where I come in 👋 I’m here to support small local businesses who don’t need (or want!) a full-time marketing person but still want their brand to look sharp, feel consistent, and actually work for them.

From social media management, website audits, builds + refreshes, strategy sessions, or even those odd jobs like newsletters, brochures and menus – consider your marketing to-do list DONE ✅

✨ To all new enquiries, I’m offering a free initial strategy session – let’s figure out where you’re at, what’s working, and how I can help take the stress off your plate.

DM me if you’re ready to finally tick “marketing” off your list.

Stop making social media harder than it needs to be 🙃When you’ve got a content bank full of fresh, high-quality photos +...
16/09/2025

Stop making social media harder than it needs to be 🙃

When you’ve got a content bank full of fresh, high-quality photos + video, planning your socials becomes so much easier. No more stressing about what to post, no more last-minute Canva scrambles - just plug in your visuals and hit go.

A good shoot isn’t just “pretty pics” either – it’s your brand story told properly. It’s showing your audience who you are, what you do, and why they should trust you.

Spring is the perfect time to refresh your content library 🌸 DM me for shoot packages and let’s make your marketing a whole lot easier.

www.groundupmarketing.co.nz
[email protected]
Wanaka based, working beyond

Feel like you’re faking it until you make it? That’s good 👍 Why? Because it means you’re stretching, learning, and getti...
10/09/2025

Feel like you’re faking it until you make it? That’s good 👍

Why? Because it means you’re stretching, learning, and getting outside your comfort zone - exactly where growth happens 🌱

Did you know that around 70% of business owners feel imposter syndrome at some point (according to Harvard Business Review) - so you’re not alone…

The difference between those who stay stuck and those who grow? 👉 Action.

Your clients don’t care if you feel “ready.” They care if you can help them.

If you’re waiting until you feel confident, you’ll be waiting forever. Confidence comes after action, not before.

⭐️ So here’s a friendly reminder to show up today, share your business, and trust that you’re further along than you think.

*If you’re looking for a dose of inspiration, I highly recommend Shoe Dog - the story of Nike. It’s exactly what I needed to hear the last few weeks 🫶🏼

STOP losing leads to a bad website 🫣Here’s the truth 👇Every day you delay upgrading your website, wasting time with 'qui...
08/09/2025

STOP losing leads to a bad website 🫣

Here’s the truth 👇

Every day you delay upgrading your website, wasting time with 'quick fixes' and DIY jobs, you’re losing potential customers, credibility, and sales.

A website build done right will:
✨ Boost your credibility - Look professional, trustworthy, and ready for business.
✨ Reach a wider audience - Be discovered by customers beyond your local network.
✨ Show off your products & services - Give people the confidence to book or buy.
✨ Save time + make life easier - Automate bookings, FAQs, and customer enquiries.
✨ Gain valuable insights - Track what’s working so you can make smarter business moves.

If your current site feels clunky, outdated, or invisible online - it’s not just frustrating, the real kicker is that it’s costing you opportunities an leads!

🌸 Heading into spring and the busy season, NOW is the time to invest in a website that actually works for you (not against you).

👉 Ready to chat? Book you FREE initial consult now.

[email protected]
www.groundupmarketing.co.nz
Wanaka, New Zealand

Small business owners - stop wasting time “fixing” a meh website.Your website isn’t just a digital business card – it sh...
05/09/2025

Small business owners - stop wasting time “fixing” a meh website.

Your website isn’t just a digital business card – it should be your hardest-working marketing tool.

Here’s the reality:
🚫 Slow to load? Customers leave before they even see what you offer.
🚫 Clunky or confusing? They’ll bounce and buy from your competitor.
🚫 Outdated or DIY? It chips away at trust – and people won’t risk handing over their time, details, or money.

I see it all the time - business owners stuck in the same cycle: a quick “fix” here, a small tweak there, fingers crossed for better results. But it build a website that converts.

👉 A strong website does the heavy lifting for your business:
✅ Makes it easy for customers to buy or book – no hunting for the right button.
✅ Builds instant credibility with clean design, clear messaging, and professional visuals.
✅ Works 24/7 – selling, collecting leads, and answering questions while you’re busy running your business.

If your site feels more like a roadblock than a sales tool, it’s time to ditch the 'quick fixes' and invest in a strategy-backed build.

📩 DM me today to talk custom website packages 🌱

www.groundupmarketing.co.nz
[email protected]
Wanaka, New Zealand

Your brand is more than a pretty logo & a Canva template 🙄
04/09/2025

Your brand is more than a pretty logo & a Canva template 🙄

Your email list is more powerful than Instagram… 👀Scroll through to see what this means for your business - and how you ...
25/08/2025

Your email list is more powerful than Instagram… 👀

Scroll through to see what this means for your business - and how you can take control.

Want a strategy that grows your list, your reach, and your sales?
👉 Book your FREE initial consult now at www.groundupmarketing.co.nz

Looking Fresh 😉 Nothing I love more than connecting with local businesses and working awesome things 💫After meeting Paul...
02/07/2025

Looking Fresh 😉 Nothing I love more than connecting with local businesses and working awesome things 💫

After meeting Paula and Aneka from through Women in Business Wanaka, we jumped into a full website refresh - giving their site a sleek new look that’s easy to navigate and truly reflects the heart of their clinic. Jump online and take a peek 👉 puretherapy.co.nz

If you’re a local business looking to refresh your website, need some marketing support, or just want someone to bounce ideas off - let’s chat 🪴

📧 [email protected]
💻 www.groundupmarketing.co.nz

Marketing Manager Life: Part One 💻✨Swipe for the TRUE BTS... keeping it real, because hey - we’re all just doing our bes...
12/05/2025

Marketing Manager Life: Part One 💻✨

Swipe for the TRUE BTS... keeping it real, because hey - we’re all just doing our best 🙌

Can you relate? 😝

Would you date your brand based on its Instagram?Your branding on socials is your business flirting with potential custo...
08/05/2025

Would you date your brand based on its Instagram?

Your branding on socials is your business flirting with potential customers. The colours, the fonts, the tone of voice - they’re your outfit, your smile, your charm. So ask yourself: are you giving confident, cohesive main-character energy… or awkward first-date vibes?

Pinning down your look and feel means:
💥 Instant recognition
💬 A voice your audience connects with
👀 Scroll-stopping content that actually looks like you (no cat-fishing here!)

If your brand feels a little ‘meh’ or more like a situationship than a soulmate - let’s chat.

💌 Get in touch to chat about an Initial Brand or Brand Development Package:

👉[email protected]
👉www.groundupmarketing.co.nz

One hour. One plan. Way less stress. 👇🏼Gray from walked out of her strategy session with a clear plan, content ideas, a...
05/05/2025

One hour. One plan. Way less stress. 👇🏼

Gray from walked out of her strategy session with a clear plan, content ideas, and the confidence to show up online. No more posting just to post - just purpose-driven socials that actually work.

Gray’s all about supporting local and giving back to the Wanaka community - and she’s created a space that not only relieves the aches and pains, but genuinely feels like a place to stop and take a deep breath.

This is why I love what I do: connecting with small businesses who truly make a difference 💚

Go give a follow, book in online, or stop by for the reset your body’s been craving.

Feel like you need some direction when it comes to your socials? Get in touch and book your FREE discovery call 👇🏼

📧 [email protected]
💻 www.groundupmarketing.co.nz

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